September 12-13, 2024
Chicago, Illinois
Sponsored by the Wisconsin Real Estate Alumni Association (WREAA) and developed in cooperation with the University of Wisconsin Real Estate and Urban Land Economics Program, the Wisconsin Real Estate Trends Conference draws upon the resources and contacts of one of the leading real estate networks and educational programs in the country. Participants will gain a focused, in-depth perspective on key trends impacting the real estate industry. This program also includes an invaluable networking component for real estate industry professionals.
Keynote Sessions
Featured Speaker
Emi Adachi
Managing Director
Co-Head of Global Research
Heitman
Featured Speaker
Richard Florida
Author, Urbanist
Professor
University of Toronto
Don't miss out.
Register by August 1, 2024 for the Early Bird Rate. 
We look forward to seeing you there!
Program Co-Chairs
Chad Messer, Sagard Real Estate
Mitesh Patel, Northwestern Mutual Investment Management  
Schedule
Thursday, September 12, 2024
 4:00-5:00 PM
Concurrent Property Type Forums
Industrial Forum
Hosted by Scott Gibbel, Managing Director, Sterling Bay
Location:
Sterling Bay
333 North Green, Suite 1100, Chicago, Illinois
Sponsored by:
Office Forum
Hosted by Alissa Adler, Sr. Vice President, Colliers and Brett Nelson, Partner, Vanderbilt Office Properties 
Location:
Vanderbilt Office Properties
625 W. Adams Street, Suite 1715, Chicago, IL 60661
Healthcare Forum
Co-hosted by 
Joe Curtin, Senior Associate, Harrison Street and Sean Casey, Senior Associate, Harrison Street
Location:
Harrison Street
444 West Lake Street, Suite 1600, Chicago, Illinois
Self-Storage Forum
Hosted by Brandon Goetzman, Managing Principal & Co-Head of Equity Group, Blue Vista Capital 
Location:
Blue Vista Capital Management
353 North Clark Street, Suite 730, Chicago, Illinois
Student Housing Forum
Hosted by Megan May, Vice President - Acquisitions, Heitman
Location:
Heitman
110 N. Wacker Drive, Suite 4000, Chicago, Illinois
Multifamily - Financing Forum
Hosted by Chris Carroll, Senior Vice President, BEW
Location:
Bellwether Enterprise Real Estate Capital
150 N. Wacker Drive, Tenet Lounge, Lower Level, Chicago, Illinois
Multifamily - Value-Add Forum
Hosted by Clay Lesniak, Associate, EQT Exeter
Location:
Bellwether Enterprise Real Estate Capital
150 N. Wacker Drive, Tenet Lounge, Lower Level, Chicago, Illinois
 5:00-6:15 PM
VIP Reception
By Invitation Only

This exclusive networking event will celebrate WREAA's board and regional leadership as well as the generosity of its annual corporate partners.
Sponsored by:
 6:30-9:00 PM
Welcome Reception and Registration
Prudential Plaza
Outdoor Terrace on the 11th Floor
180 N. Stetson Avenue Entrance, Chicago, Illinois
Sponsored by: 
Friday, September 13, 2024
All Thursday events take place at Convene, Willis Tower
General Sessions take place in the Hall. Breakfast, breaks and lunch take place in the Franklin Gallery.
 8:30 AM-3:00 PM
Refreshment Station
Sponsored by: 
 7:30-8:30 AM
Networking Breakfast and Registration
Registration continues until 4:00 PM
Sponsored by: 
 8:30-9:45 AM
Inclusionary Housing Property Tax Incentives     
Learn how Illinois' new Affordable Housing Special Assessment Program is producing new affordable housing units in Chicago, adding to an essential supply of affordable living options across the city and its neighborhoods, and making residential new construction more viable. This will include an overview of a similar program in New York State, where the success of the program has led to thousands of new construction jobs and more than 40,000 new affordable housing units.  Panelists will discuss these programs and how other markets with rapidly increasing rental rates can financially incentivize developers to produce new, high quality, affordable housing in their market rate developments.
Moderator:
Nick Brunick, Attorney, Applegate & Thorne-Thomsen, PC

Panelists:
Lissette Castañeda, Chicago Department of Housing Commissioner
Leon Walker, CEO & Founder, DL3 Realty Advisors
Sarah Wick, Senior Vice President, Related Midwest
Sponsored by: 
 9:45-10:45 AM
Industry Insights
Economic and Real Estate Market Update with Emi Adachi
Emi Adachi, Managing Director and Co-Head of Global Investment Research for Heitman, leads this year’s economic and real estate market update.  With the conference theme of Cultivating Vibrant Cities for Tomorrow, Emi also will share valuable insights regarding Heitman’s approach to market analysis and selection.
10:45-11:10 AM
Networking Break
Franklin Gallery
Sponsored by:
11:15 AM-12:15 PM
Redeveloping Obsolete Real Estate into Industrial:
Opportunities and Challenges 
The industrial sector has seen an unprecedented growth in demand over the past several years, and there is a shortage of land in the most desirable industrial locations.  A panel of industrial developers share how they are getting creative to deliver product in the right locations.
Moderator:
Mike Powers, Chief Investment Officer, Molto Properties

Panelists:
Kevin Brennan, Chief Investment Officer, Brennan Investment Group

Doug Kiersey, President and CEO, Dermody Properties
Aaron Martell, Executive Vice President - Central Region, Logistics Property Co.
Sponsored by: 
12:20-1:20 PM
Networking Lunch
Franklin Gallery
Sponsored by: 
 1:30-2:30 PM
Revitalizing Urban Spaces: Cultivating Vibrant Cities for Tomorrow
Richard Florida
Author, Urbanist, Professor at the University of Toronto
In this keynote on building better cities, urban studies expert Richard Florida will cover topics ranging from economic development and growth, competitiveness, talent attraction and retention, real estate investment and locational strategy, and inclusivity and sustainability.
 2:30-2:50 PM
Update on the Real Estate Program
Department Chair Yongheng Deng from the Wisconsin School of Business at the University of
Wisconsin – Madison will share an update on new initiatives taking shape inside their top ranked
real estate program.
 2:50-3:50 PM
Whale Hunting: Hooking Anchor Tenants in Today's Office Market
Office tenants are adapting to a new era of work after the global pandemic and are finding increased leverage in today’s leasing market.  As tenants scour the market with more options than they’ve seen for more than a decade, how are cities and landlords competing to provide the strongest value proposition and land a coveted tenant?  What challenges are they solving to help tenants adapt to post-pandemic trends, a competitive labor market and growth?  Join us for an esteemed panel that includes Jeff Shapack of Shapack Partners (and 2023 Graaskamp Center Innovator Award winner) and Brandon Winter of Google, an American multinational technology company and notable member of the “Magnificent Seven” group of large cap technology companies.  
Moderator: 
Todd Mintz, Senior Managing Director, JLL

Panelists:
Jeff Shapack, Founder & CEO, Shapack Partners
Brandon Winter, Real Estate Portfolio Executive, Google
Sponsored by: 
 3:50-5:00 PM
Closing Networking Reception
Sponsored by:
WREAA Annual 
Corporate Partners
Sponsors
Conference Information
Accommodations
Loews Chicago Hotel
455 N. Park Drive
Chicago, IL 60611
Phone: 312-840-6600
Telephone Reservations: 877-868-8232

Room Rate: $289 Single/Double (The destination fee is waived.)
Room Block: Wisconsin Real Estate Alumni Association Block

Hotel FAQ's
The block will be released on August 12, 2024, or when the block has been filled.
Welcome Reception Venue for 
Thursday, September 12, 2024
Outdoor Terrace on ELEVEN at One Pru
One Prudential Plaza
180 N. Stetson Avenue Entrance
Chicago, IL 60601

Prior to the Trends Conference, attendees will receive a QR code via email from
[email protected]. Save and scan this QR code at the turnstiles. Proceed to the second bank of elevators to find the Outdoor Terrace on ELEVEN. Information about how to find the turnstiles is available using the link below.
Conference Venue on Friday, September 13, 2024
Convene, Willis Tower
233 South Wacker Drive
Chicago, Illinois
Front Desk: 312-940-3552
Download a flyer with information about public transportation, parking and finding the meeting venue using the button below.
Trends Conference Sponsorship
Trends Conference Sponsorship highlights your company to WREAA's dynamic network of more than 2,000 alumni and friends of the University of Wisconsin-Madison Real Estate Program. Sponsors receive complimentary registration and are recognized on the WREAA website, in the newsletter and in all conference promotional materials. Companies may choose to sponsor at either the Patron or Event Sponsorship levels.
Contact the WREAA office at (262)746-9030 for available events. Download the sponsorship brochure for further information! 
Registration Information
Regular Registration: Ends August 23, 2024
$650 Current WREAA Member
$775 Guest

Special Discounted Registration 
Current WREAA Student Member
New UW Real Estate Alumni (2023 and 2024 Graduates)

Contact the WREAA Office for details.

Registrations must be postmarked by August 23, 2024.
Please Note: 
CONFERENCE PACKAGES ARE NOT TRANSFERABLE BETWEEN MEMBERS OR GUESTS.
REFUND REQUESTS MUST BE MADE IN WRITING AND POSTMARKED BY AUGUST 8, 2024, AND ARE SUBJECT TO A $75 NON-REFUNDABLE FEE.
NO REFUNDS WILL BE MADE FOR ATTENDEES AFTER THURSDAY, AUGUST 8, 2024.
NO REFUNDS WILL BE GIVEN FOR NO-SHOWS.
If you have any food restrictions or a disability and desire accommodations, please email the WREAA office or call us at 262-746-9030 by August 12, 2024.  Requests will be confidential.
Conference Location
  Convene - Willis Tower | 233 SOUTH WACKER DRIVE | Chicago, IL
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