About the Event

Join Altezza and Proxzar for an exclusive preview of breakthrough technology in development that will make ecommerce product and category pages discoverable and optimized for AI-powered search engines. Experience a visual mockup demonstration showing how real product pages will be transformed into AI-search-ready content that drives visibility in ChatGPT, Perplexity, Google AI Mode, and emerging search experiences.
 
In this session, we'll showcase an innovative solution—being developed in partnership with AWS—that addresses the most pressing challenge facing online retailers: how to ensure your products are found when customers search using AI assistants instead of traditional search engines.
 
This is your first look at the vision and capabilities of technology purpose-built to bridge the gap between traditional ecommerce architectures and the new AI search paradigm, with mockup demonstrations using actual client website examples.

Agenda:

2:30 - 2:40 PM
The AI Search Imperative
- The shift from traditional SEO to AI search
- Impact on e-commerce revenue
- Current market challenges

2:40 - 2:50 PM
Product Page Transformation Demo
- Visual mockups of real product pages
- Before/after AI search optimization examples
- Live demonstration of visibility improvements

2:50 - 3:00 PM
Technical Roadmap & Q&A
- AWS integration overview
- Development timeline
- Early access opportunities
- Open discussion and questions

Speakers:

David Chaplin
Chief Strategy Officer, Altezza
AI search optimization expert and former CEO of Engenium. David advises enterprise retailers on content transformation strategies for AI visibility and has led implementations for major brands including Royal Caribbean Group, Cox Automotive, and Samsonite.

Earl Mann
VP Strategic Partnership and Channel Development, Proxzar
Proxzar is an AI innovation lab that specializes in building private AI models to enhance business systems or power agentic solutions.