You're Invited!
Join us for an exciting day of education, inspiration, and nurturing industry connections in your community!
On Thursday, August 8, 2024, the AMA Central Pennsylvania Chapter is hosting its first in-person marketing conference at Harrisburg University. Featuring dynamic presentations from industry innovators and networking opportunities with hundreds of local marketing professionals, this event will empower you with the cutting-edge tools you need to rise above the noise in the ever-evolving world of modern marketing across three engaging session tracks covering Industry Trends and Innovation, Leadership and Strategy and Student learnings.
Tickets are limited. Get yours today!
On Thursday, August 8, 2024, the AMA Central Pennsylvania Chapter is hosting its first in-person marketing conference at Harrisburg University. Featuring dynamic presentations from industry innovators and networking opportunities with hundreds of local marketing professionals, this event will empower you with the cutting-edge tools you need to rise above the noise in the ever-evolving world of modern marketing across three engaging session tracks covering Industry Trends and Innovation, Leadership and Strategy and Student learnings.
Tickets are limited. Get yours today!
Location
Date & Time
August 8, 2024
8:00 AM - 6:00 PM
8:00 AM - 6:00 PM
Featured Speakers
We are thrilled to present an impressive lineup of engaging marketing speakers. From sought-after keynote speaker Mark Schaefer to local marketing pioneers, you will gain valuable insights and practical applications from some of the sharpest minds in the industry.
Mark Schaefer
keynote speaker
Esther Angell
vice President OF crm
cargas systems
cargas systems
Erica Brandt
MARKETING ANALYST
ELIANCE HEALTH SOLUTIONS
ELIANCE HEALTH SOLUTIONS
Dan Confer
Vice President of Business Development
Providence Engineering
Providence Engineering
Tinashe Chaponda
FOUNDER & CEO
SOSANI STUDIOS
SOSANI STUDIOS
Amy Collins
SENIOR MARKETING COMMUNICATIONS MANAGER
GANNETT FLEMING
GANNETT FLEMING
Stephanie Ellis
MARKETING & COMMUNICATIONS DIRECTOR
RELI GROUP INC.
RELI GROUP INC.
John Gallo
OWNER/ PRESIDENT
DIGITAL STRIDE
DIGITAL STRIDE
Brian Gregg
ATTORNEY - INTELLECTUAL PROPERTY GROUP
MCNEES, WALLACE & NURICK LLC
MCNEES, WALLACE & NURICK LLC
Jason James
CREATIVE DIRECTOR
FIG INDUSTRIES
FIG INDUSTRIES
Monique Jenkins
CEO
CREATIVE CIRCLE COLLECTIVE
CREATIVE CIRCLE COLLECTIVE
Katie Mahoney
CHIEF MARKETING & BUSINESS DEVELOPMENT OFFICER
YORK COUNTY ECONOMIC ALLIANCE
YORK COUNTY ECONOMIC ALLIANCE
Wilda Reahm-Alessi
EXECUTIVE DIRECTOR
LEADERSHIP YORK
LEADERSHIP YORK
Brandon Schmidt
LOCAL SEO ANALYST & ACCOUNT MANAGER
STERLING SKY
STERLING SKY
Adam Smartschan
CHIEF STRATEGY OFFICER
ALTITUDE MARKETING
ALTITUDE MARKETING
Kristen Troxell
Marketing Manager
Benchmark Construction
Benchmark Construction
Registration Fees
FREE for Students!
AMA Central PA Member: $49 per person
Future AMA Central PA Member: $99 per person
AMA Central PA Member: $49 per person
Future AMA Central PA Member: $99 per person
Limited Time Offer!
Future AMA Central PA Members can purchase a ticket to the event PLUS a one-year AMA Central PA membership for the discounted price of $199 per person, a $69 savings!
Schedule At-A-Glance
| 8:00 am
Networking Breakfast
Connect with other Central PA marketing professionals, enthusiasts, and students over coffee and light morning refreshments.
| 8:50 am
Welcome
Hear a few words from AMA Central PA Board President Devin Langan on the chapter’s commitment to bringing the local marketing community together and providing ongoing opportunities for professional development and industry advancement.
| 8:55 am
Keynote Speaker: Mark Schaefer
Harnessing AI
Harnessing AI
Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant. In “Harnessing AI,” Mark presents an exciting new look at Generative AI. Artificial Intelligence has been called “the most profound technology in human history.” But for many businesses, it’s simply hard to grasp. Mark makes sense of the hype and tethers AI to traditional business reality. He shares practical applications for AI right now, how to push the limits of AI within your organization, and the persistent human relevance in an AI world.
| 10:00 am
Coffee & Conversation
Enjoy light refreshments and networking opportunities with marketing professionals in your area.
| 10:45 am
Educational Session #1 (Choose One)
OPTION I: Industry Trends & Innovation
Downtown, Inc.: A Case Study
Katie Mahoney, chief marketing and business development officer at the York County Economic Alliance, shares a case study of how Downtown Inc.’s paid and organic targeted marketing campaigns have exceeded expectations and increased tourism over the past 18 months.
OPTION II: Leadership & Strategy
Making Brands Memorable
Jason James, creative director of Fig Industries, provides the foundations for creating and cultivating an authentic brand, understanding your audience, and achieving clarity through a defined message.
OPTION III: Students
Marketing Careers 101: What You Won’t Learn in Class! How to Land Your Dream Role and Establish Your Marketing Career
Erica Brandt, marketing analyst at Eliance Health Solutions, teaches students everything they need to know about starting and maintaining a successful career in the marketing industry.
Downtown, Inc.: A Case Study
Katie Mahoney, chief marketing and business development officer at the York County Economic Alliance, shares a case study of how Downtown Inc.’s paid and organic targeted marketing campaigns have exceeded expectations and increased tourism over the past 18 months.
OPTION II: Leadership & Strategy
Making Brands Memorable
Jason James, creative director of Fig Industries, provides the foundations for creating and cultivating an authentic brand, understanding your audience, and achieving clarity through a defined message.
OPTION III: Students
Marketing Careers 101: What You Won’t Learn in Class! How to Land Your Dream Role and Establish Your Marketing Career
Erica Brandt, marketing analyst at Eliance Health Solutions, teaches students everything they need to know about starting and maintaining a successful career in the marketing industry.
| 11:45 am
Networking Lunch
Refuel, recharge, and forge new relationships with industry peers at our catered networking lunch.
| 12:45 pm
Educational Session #2 (Choose One)
OPTION I: Industry Trends & Innovation
Navigating the Ever-Changing World of Search Engine Optimization
Brandon Schmidt, local SEO analyst and account manager at Sterling Sky, dives into the major shifts Google is making to its search engine results and discusses best practices for understanding, testing, and dominating in the discipline of SEO.
OPTION II: Leadership & Strategy
Moving from Intuition to Intelligence
Esther Angell, vice president of CRM at Cargas Systems, delves into the pivotal role data plays in shaping successful strategies and equips you with the tools and knowledge to unlock the full potential of data in driving marketing success.
OPTION III: Students
Empowering Your Marketing Career: Key Strategies for Maximizing Internship Opportunities
Stephanie Ellis, marketing and communications director at RELI Group Inc., helps college students navigate the world of marketing internships and transform these opportunities into powerful stepping stones for their careers.
Navigating the Ever-Changing World of Search Engine Optimization
Brandon Schmidt, local SEO analyst and account manager at Sterling Sky, dives into the major shifts Google is making to its search engine results and discusses best practices for understanding, testing, and dominating in the discipline of SEO.
OPTION II: Leadership & Strategy
Moving from Intuition to Intelligence
Esther Angell, vice president of CRM at Cargas Systems, delves into the pivotal role data plays in shaping successful strategies and equips you with the tools and knowledge to unlock the full potential of data in driving marketing success.
OPTION III: Students
Empowering Your Marketing Career: Key Strategies for Maximizing Internship Opportunities
Stephanie Ellis, marketing and communications director at RELI Group Inc., helps college students navigate the world of marketing internships and transform these opportunities into powerful stepping stones for their careers.
| 1:45 pm
Educational Session #3 (Choose One)
OPTION I: Industry Trends & Innovation
Legal Landscape of Trademarks and Copyrights for Marketing Professionals
Brian Gregg, attorney and co-chair of the Intellectual Property Group at McNees, Wallace & Nurick LLC, shares the basics of trademark law, copyright law, and how to protect intellectual property assets for your company and your clients.
OPTION II: Leadership & Strategy
Building a Strong Team Culture
Wilda Reahm-Alessi, executive director at Leadership York, presents the practical strategies for cultivating an environment where teams thrive, empowering leaders to create a culture that supports high performance and collective success.
OPTION III: Students
Invisible Influence: The Dynamics of Marketing Professional Services
Amy Collins, Senior Marketing Communications Manager at Gannett Fleming, Dan Confer, Vice President of Business Development at Providence Engineering, and Kristen Troxell, Marketing Manager at Benchmark Construction, guide students and emerging professionals on the strategic pursuit of marketing excellence for intangible professional services like architecture, engineering, and construction.
Legal Landscape of Trademarks and Copyrights for Marketing Professionals
Brian Gregg, attorney and co-chair of the Intellectual Property Group at McNees, Wallace & Nurick LLC, shares the basics of trademark law, copyright law, and how to protect intellectual property assets for your company and your clients.
OPTION II: Leadership & Strategy
Building a Strong Team Culture
Wilda Reahm-Alessi, executive director at Leadership York, presents the practical strategies for cultivating an environment where teams thrive, empowering leaders to create a culture that supports high performance and collective success.
OPTION III: Students
Invisible Influence: The Dynamics of Marketing Professional Services
Amy Collins, Senior Marketing Communications Manager at Gannett Fleming, Dan Confer, Vice President of Business Development at Providence Engineering, and Kristen Troxell, Marketing Manager at Benchmark Construction, guide students and emerging professionals on the strategic pursuit of marketing excellence for intangible professional services like architecture, engineering, and construction.
| 2:45 pm
Coffee & Conversation
Enjoy light refreshments and networking opportunities with Marketing professionals in your area.
| 3:30 pm
Special Message From Our Hosts
Hear a few words from conference hosts AMA Central PA and Harrisburg University of Science and Technology.
| 3:45 pm
Emerging Marketing Trends Panel Discussion
Gain an industry edge and actionable takeaways at our interactive panel discussion on emerging Marketing innovations. Moderated by AMA Central PA Board President Devin Langan, the session features esteemed panelists Tinashe Chaponda, John Gallo, Monique Jenkins, and Adam Smartschan. Representing thought leadership on topics like Generative AI, Influencer Marketing, Cookies, and Empathetic Design, our panelists equip you with vital strategies for navigating the evolving Marketing terrain.
| 4:45 pm
Networking Happy Hour
Raise a glass to new local connections and shared industry experiences at our post-conference happy hour event!
Presented by:
Marketing Conference Sponsors
