You're Invited!
Elevate your industry expertise, reignite your creativity, and foster lasting professional connections in your local community!
Join us on Thursday, August 7, 2025, for the AMA Central Pennsylvania Chapter’s second annual in-person marketing conference at York College of Pennsylvania. This action-packed event will explore the powerful blend of AI innovation and human touch in marketing.
Attendees will enjoy invitations to educational sessions on the latest AI advancements and how to cultivate authentic human connections. An interactive, practical marketing workshop will also be available for freelancers and small business owners. Plus, with ample opportunities to network with hundreds of local industry professionals, you’ll leave feeling inspired and ready to thrive in this new marketing era.
Join us on Thursday, August 7, 2025, for the AMA Central Pennsylvania Chapter’s second annual in-person marketing conference at York College of Pennsylvania. This action-packed event will explore the powerful blend of AI innovation and human touch in marketing.
Attendees will enjoy invitations to educational sessions on the latest AI advancements and how to cultivate authentic human connections. An interactive, practical marketing workshop will also be available for freelancers and small business owners. Plus, with ample opportunities to network with hundreds of local industry professionals, you’ll leave feeling inspired and ready to thrive in this new marketing era.
Location
York College of Pennsylvania
441 Country Club Rd
York, PA 17403
441 Country Club Rd
York, PA 17403
Date & Time
August 7, 2025
8:00 AM - 6:30 PM
8:00 AM - 6:30 PM
Keynote Speakers
Breakout & Panel Speakers
We are thrilled to present an impressive lineup of engaging marketing speakers. From sought-after keynote speaker Christopher Penn to local marketing pioneers, you will gain valuable insights and practical applications from some of the sharpest minds in the industry.
Carlos Centeno
Associate Creative director & designer
Color & culture
Color & culture
Angela Capeles
Founder of Capeles agency
Joanna Drexel-Blevins
Chief Strategy Officer/Partner
Wakeen & Company
Wakeen & Company
Deepak Sharma
acclaimed keynote speaker & master storyteller
Emily Hess
Owner of Make Your Mark-it!
Aubrey King
Marketing Manager
McConkey Insurance & Benefits
McConkey Insurance & Benefits
Treasa Esposito
Director of Marketing
Luminous Hotel Management
Founder of Red Robin Consulting
Luminous Hotel Management
Founder of Red Robin Consulting
Megan Coulter
Ai educator, strategist, & founder of megan coulter agency
Jessica Warren
EHS Training Manager
Pennoni
Pennoni
Sam Miller
Versatile Credit
Panelists
Brian Weit
Cargas
Brandon Schmidt
Sterling Sky, Inc.
Brian Gregg
Mcnees wallace & nurick
Megan Coulter
AI Educator, Strategist, & Founder of Megan Coulter Agency
Registration Fees
Students: $35 per person
AMA Member: $69 per person
Future AMA Central PA Member: $119 per person
AMA Member: $69 per person
Future AMA Central PA Member: $119 per person
Limited Time Offer!
Future AMA Central PA Members can purchase a ticket to the event PLUS a one-year AMA Central PA membership for the discounted price of $275 per person.
Schedule At-A-Glance
| 8:00 am
Networking Breakfast
Connect with other Central PA marketing professionals, enthusiasts, and students over coffee and light morning refreshments.
| 8:50 am
Welcome
Hear a few words from AMA Central PA Board President Matt Caylor on the chapter’s commitment to bringing the local marketing community together and providing ongoing opportunities for professional development and industry advancement.
| 9:00 am
Keynote Speaker: Christopher Penn
Never Think Alone: How Generative AI Can Transform Your Marketing
In this all-new talk from expert AI practitioner and Trust Insights Chief Data Scientist Christopher Penn, you'll learn how AI (especially generative AI) is like adding a second brain to everything you do - and why most marketers are dramatically underusing AI's capabilities.
You'll learn:
- How to use generative AI tools like ChatGPT, Gemini, and Claude to grow your marketing capabilities far beyond what a human can do
- How to expand ideas, brainstorm effectively, and find the gaps in your marketing strategies
- How to build proven, powerful strategic frameworks, workflows, and playbooks with generative AI
This session is appropriate for AI users of all levels; attendees should be familiar with what a generative AI tool is (such as ChatGPT) and have tried it at least once.
In this all-new talk from expert AI practitioner and Trust Insights Chief Data Scientist Christopher Penn, you'll learn how AI (especially generative AI) is like adding a second brain to everything you do - and why most marketers are dramatically underusing AI's capabilities.
You'll learn:
- How to use generative AI tools like ChatGPT, Gemini, and Claude to grow your marketing capabilities far beyond what a human can do
- How to expand ideas, brainstorm effectively, and find the gaps in your marketing strategies
- How to build proven, powerful strategic frameworks, workflows, and playbooks with generative AI
This session is appropriate for AI users of all levels; attendees should be familiar with what a generative AI tool is (such as ChatGPT) and have tried it at least once.
| 10:00 am
Coffee & Conversation
Enjoy light refreshments and networking opportunities with marketing professionals in your area.
| 10:15 am
Small Business Workshop #1
Title: AI For the Rest of Us: A No–Jargon Guide to Using AI in Your Small Business
Presenter: Megan Coulter
Description: In "AI For the Rest of Us: A No–Jargon Guide to Using AI in Your Small Business," Megan Coulter, AI Solutions Consultant at the Megan Coulter Agency, will help you understand what AI really is (and isn't!), introduce you to a few easy-to-use tools, and guide you through realistic, low-stress ways to get started right away.
Presenter: Megan Coulter
Description: In "AI For the Rest of Us: A No–Jargon Guide to Using AI in Your Small Business," Megan Coulter, AI Solutions Consultant at the Megan Coulter Agency, will help you understand what AI really is (and isn't!), introduce you to a few easy-to-use tools, and guide you through realistic, low-stress ways to get started right away.
| 10:30 am
Breakout Session #1 (Choose One)
OPTION I: AI in Action
Title: From Prompts to Purpose: Using AI to Build Authentic, Empathetic Connections
Presenter: Angela Capeles
Description: In "From Prompts to Purpose: Using AI to Build Authentic, Empathetic Connections," Angela Capeles, Founder of Capales Agency, will show you how to move beyond the fear or stigma that AI removes the human element of branding, and instead discover how it can be leveraged to enhance authenticity and connection.
OPTION II: Technology with a Human Touch
Title: Humanizing Marketing: Balancing Tech, Trust, and Authenticity for Growth
Presenter: Aubrey King
Description: In "Humanizing Marketing: Balancing Tech, Trust, and Authenticity for Growth," Aubrey King, Marketing Manager at McConkey Insurance & Benefits, will show you how to blend educational content, nurture campaigns, and tech tools to build real trust with your audience.
Title: From Prompts to Purpose: Using AI to Build Authentic, Empathetic Connections
Presenter: Angela Capeles
Description: In "From Prompts to Purpose: Using AI to Build Authentic, Empathetic Connections," Angela Capeles, Founder of Capales Agency, will show you how to move beyond the fear or stigma that AI removes the human element of branding, and instead discover how it can be leveraged to enhance authenticity and connection.
OPTION II: Technology with a Human Touch
Title: Humanizing Marketing: Balancing Tech, Trust, and Authenticity for Growth
Presenter: Aubrey King
Description: In "Humanizing Marketing: Balancing Tech, Trust, and Authenticity for Growth," Aubrey King, Marketing Manager at McConkey Insurance & Benefits, will show you how to blend educational content, nurture campaigns, and tech tools to build real trust with your audience.
| 11:30 am
Networking Lunch
Refuel, recharge, and forge new relationships with industry peers at our catered networking lunch.
| 12:30 pm
Breakout Session #2 (Choose One)
OPTION I: AI in Action
Title: How to Use AI without Losing Your (Brand's) Soul
Presenter: Carlos Centeno
Description: In "How to Use AI without Losing Your (Brand's Soul)," Carlos Centeno, Associate Creative Director & Designer from Color & Culture, will explore the current AI-generative landscape, share examples of campaigns that used AI — highlighting where they got it right or wrong — and offer recommendations on how to integrate generative AI into content creation without losing the human touch.
OPTION II: Technology with a Human Touch
Title: Alexa, Take the Wheel: Using Technology to Empower Your People, Not Replace Them
Presenter: Emily Hess
Description: In "Alexa, Take the Wheel: Using Technology to Empower Your People, Not Replace Them," Emily Hess, Owner of Make Your Mark-it!, will share actionable insights on how to reduce busywork, increase transparency, and build a marketing funnel that includes (and empowers) your team.
Title: How to Use AI without Losing Your (Brand's) Soul
Presenter: Carlos Centeno
Description: In "How to Use AI without Losing Your (Brand's Soul)," Carlos Centeno, Associate Creative Director & Designer from Color & Culture, will explore the current AI-generative landscape, share examples of campaigns that used AI — highlighting where they got it right or wrong — and offer recommendations on how to integrate generative AI into content creation without losing the human touch.
OPTION II: Technology with a Human Touch
Title: Alexa, Take the Wheel: Using Technology to Empower Your People, Not Replace Them
Presenter: Emily Hess
Description: In "Alexa, Take the Wheel: Using Technology to Empower Your People, Not Replace Them," Emily Hess, Owner of Make Your Mark-it!, will share actionable insights on how to reduce busywork, increase transparency, and build a marketing funnel that includes (and empowers) your team.
| 12:45 pm
Small Business Workshop #2
Title: Leveraging Your Uniqueness to Stand Out in a Noisy Social Media Environment
Presenter: Treasa Esposito
Description: In "Leveraging Your Uniqueness to Stand Out in a Noisy Social Media Environment," Treasa Esposito, Owner of Red Robin Consulting, will share how business owners can identify their business' uniqueness and how to leverage that into a manageable social media strategy to deliver maximum impact in a noisy social media environment.
Presenter: Treasa Esposito
Description: In "Leveraging Your Uniqueness to Stand Out in a Noisy Social Media Environment," Treasa Esposito, Owner of Red Robin Consulting, will share how business owners can identify their business' uniqueness and how to leverage that into a manageable social media strategy to deliver maximum impact in a noisy social media environment.
| 1:45 pm
Breakout Session #3 (Choose One)
OPTION I: AI in Action
Title: Faster, Smarter, Better: Using AI to Streamline Video Content Creation and Drive Results
Presenter: Sam Miller
Description: In "Faster, Smarter, Better: Using AI to Streamline Video Content Creation and Drive Results," Sam Miller, Director of Marketing and Creative Strategy at Versatile Credit, will walk through a real-world case study showing how marketing and sales teams are leveraging tools like Synthesia, Otter.AI, ChatGPT, and Sora to cut video production timelines from weeks to days and made the impossible possible.
OPTION II: Technology with a Human Touch
Title: Wired for Story: Humanizing Technology Through Storytelling
Presenter: Deepak K Sharma
Description: In "Wired for Story: Humanizing Technology Through Storytelling," Deepak K Sharma, CEO of The Road Ahead, will teach simple frameworks to craft meaningful stories that make your message clear, emotional, and memorable—whether you’re talking to a client, pitching an idea, or leading a project.
Title: Faster, Smarter, Better: Using AI to Streamline Video Content Creation and Drive Results
Presenter: Sam Miller
Description: In "Faster, Smarter, Better: Using AI to Streamline Video Content Creation and Drive Results," Sam Miller, Director of Marketing and Creative Strategy at Versatile Credit, will walk through a real-world case study showing how marketing and sales teams are leveraging tools like Synthesia, Otter.AI, ChatGPT, and Sora to cut video production timelines from weeks to days and made the impossible possible.
OPTION II: Technology with a Human Touch
Title: Wired for Story: Humanizing Technology Through Storytelling
Presenter: Deepak K Sharma
Description: In "Wired for Story: Humanizing Technology Through Storytelling," Deepak K Sharma, CEO of The Road Ahead, will teach simple frameworks to craft meaningful stories that make your message clear, emotional, and memorable—whether you’re talking to a client, pitching an idea, or leading a project.
| 2:45 - 4 pm
Small Business Workshop #3
Title: It’s Not Our Time That Needs to Be Managed
Presenter: Jessica Warren & Joanna Drexel-Blevins
Description: In "It’s Not Our Time That Needs to Be Managed," Jessica Warren, Chief Consultant at Jannen Consulting, and Joanna Drexel-Blevins, Chief Strategy Officer at Wakeen & Company, will teach you how to identify and reduce energy drains, align your tasks with peak performance times, and build practices to stay engaged without burnout.
Presenter: Jessica Warren & Joanna Drexel-Blevins
Description: In "It’s Not Our Time That Needs to Be Managed," Jessica Warren, Chief Consultant at Jannen Consulting, and Joanna Drexel-Blevins, Chief Strategy Officer at Wakeen & Company, will teach you how to identify and reduce energy drains, align your tasks with peak performance times, and build practices to stay engaged without burnout.
| 3:00 pm
Panel Discussion
Topic & Description Coming Soon
| 3:45 pm
Coffee & Conversation
Enjoy light refreshments and networking opportunities with Marketing professionals in your area.
| 4:20 pm
Special Message From Our Hosts
Hear a few words from conference hosts AMA Central PA and York College of Pennsylvania.
| 4:30 pm
Afternoon Keynote
Title: Victim or Victor: How AI Will Redefine Living, Working, and Learning for Us All
Presenter: James Norrie
Description: In this eye-opening closing keynote, bestselling author and AI ethicist Dr. James L. Norrie challenges marketers to move beyond the fear and hype surrounding artificial intelligence. Drawing from his latest book on AI’s promise, peril, and potential, Dr. Norrie explores how generative technologies are already reshaping what it means to live, work, and learn—and why those who learn to partner with AI will define the future of marketing.
You’ll learn:
This session offers marketers a fresh, inspiring framework: AI won’t replace you—but someone using it might. The good news? That someone can be you.
Presenter: James Norrie
Description: In this eye-opening closing keynote, bestselling author and AI ethicist Dr. James L. Norrie challenges marketers to move beyond the fear and hype surrounding artificial intelligence. Drawing from his latest book on AI’s promise, peril, and potential, Dr. Norrie explores how generative technologies are already reshaping what it means to live, work, and learn—and why those who learn to partner with AI will define the future of marketing.
You’ll learn:
- How AI is rewriting the rules of creativity, content, and connection—and where human insight still matters most
- What it means to be a “thinking partner” with AI—and how to avoid becoming passive in the process
- Why marketing teams must focus on augmentation, not automation—and what that looks like in practice
- How to upskill, reframe your value, and take back control in an AI-driven world
This session offers marketers a fresh, inspiring framework: AI won’t replace you—but someone using it might. The good news? That someone can be you.
| 5:30 pm
Networking Hour
Raise a glass to new local connections and shared industry experiences at our post-conference networking event!
Presented by:
Event Sponsorships Available
Reach nearly 300 local marketing professionals with an AMA Central PA Marketing Conference sponsorship. From exclusive, high-visibility learning track and networking break sponsorships to branded conference merchandise and opportunities to distribute your promotional materials, there is a wide variety of sponsorship opportunities to fit your company’s goals and budget. For questions or a full list of conference sponsorship opportunities, please contact Barb Mahaffey at [email protected].