Ready for the ultimate throwback?
Inspired by the iconic era of countdowns, CD compilations, music videos, and pop anthems, this year’s party brings the ultimate throwback playlist to life. Think CD-era hits, TRL-level energy, surprise performances, and the songs that still know exactly how to take over a room.
Expect an exclusive, high-energy evening of cocktails, sponsor pours, passed bites, late-night snacks, and live musical moments from pop favorites including Ryan Cabrera, Debbie Gibson, LFO, Hot Chelle Rae, and *NSYNC’s Joey Fatone.
Step inside Now That’s What We Call A Party ’26 hosted by Better Beverage Bureau at Belly Up Aspen.
Expect an exclusive, high-energy evening of cocktails, sponsor pours, passed bites, late-night snacks, and live musical moments from pop favorites including Ryan Cabrera, Debbie Gibson, LFO, Hot Chelle Rae, and *NSYNC’s Joey Fatone.
Step inside Now That’s What We Call A Party ’26 hosted by Better Beverage Bureau at Belly Up Aspen.
now that'S what we call a party '26!
Join us on Saturday, June 20th to wrap up another amazing Aspen F&W weekend!
As always, this is a PRIVATE, TRADE-ONLY event for guests age 21+. Attendance is by invitation only, and all guests must be registered with a verified trade email and through a sponsor. Anyone not on the confirmed guest list will not be permitted entry.
To request attendance, please complete the registration form. Your registration is pending until it is approved by our team. Entry is only granted with a valid QR code that you will receive once your registration has been approved. No walk-ups will be accepted.
Before you register, take a moment to check out the awesome sponsors who make this unforgettable event possible — we couldn’t do it without them!
To request attendance, please complete the registration form. Your registration is pending until it is approved by our team. Entry is only granted with a valid QR code that you will receive once your registration has been approved. No walk-ups will be accepted.
Before you register, take a moment to check out the awesome sponsors who make this unforgettable event possible — we couldn’t do it without them!
Event Details
Location
The Belly Up
*Entry with confirmed registration only.
*Entry with confirmed registration only.
Date & Time
Saturday, June 20, 2026
7:00 PM - 11:00 PM
7:00 PM - 11:00 PM
We are counting down the days...
NOW '26 featured Nonprofit
CORE is a national nonprofit dedicated to providing financial assistance to food and beverage service employees with children facing a life-altering medical crisis or natural disaster.
CORE offers crucial support to those who serve our communities every day, ensuring they receive aid during their time of need.
EVENT FAQs
WHAT DOES TRADE-ONLY EVENT MEAN?
This event is exclusively for national and regional F&B industry professionals, including affiliated suppliers, vendors, buyers, and key decision-makers.
All attendees must register using a verifiable industry trade email and indicate the sponsor or host who extended the invitation. This is a private, invitation-only event and is not open to the general public. All attendees are required to be age 21+.
NOTE: As space is limited, our clients, sponsors, and national F&B operators are first priority. F&B industry affiliation does NOT guarantee RSVP acceptance. However, if you used Gmail, Yahoo, or another generic (non-business) email, you will be immediately rejected and should re-register with your business email.
A valid QR code is required for entry—no exceptions.
If your email cannot be verified by the sponsoring party, your registration will be rejected to ensure we remain within capacity limits.
All attendees must register using a verifiable industry trade email and indicate the sponsor or host who extended the invitation. This is a private, invitation-only event and is not open to the general public. All attendees are required to be age 21+.
NOTE: As space is limited, our clients, sponsors, and national F&B operators are first priority. F&B industry affiliation does NOT guarantee RSVP acceptance. However, if you used Gmail, Yahoo, or another generic (non-business) email, you will be immediately rejected and should re-register with your business email.
A valid QR code is required for entry—no exceptions.
If your email cannot be verified by the sponsoring party, your registration will be rejected to ensure we remain within capacity limits.
THEME AND SUGGESTED ATTIRE
This year’s party is all about CD-era hits, countdown-show energy, music video nostalgia, and the songs that still know how to take over a room.
Suggested Attire: elevated partywear with a throwback twist. Think Aspen night out, pop-star energy, bold accessories, metallics, leather, denim, and a little late-90s/early-2000s attitude. Costumes not required but admired!
Suggested Attire: elevated partywear with a throwback twist. Think Aspen night out, pop-star energy, bold accessories, metallics, leather, denim, and a little late-90s/early-2000s attitude. Costumes not required but admired!
Who is performing?
This year’s lineup is built around the songs, artists, and pop-culture moments that defined the ultimate throwback soundtrack.
Guests can expect performances and musical moments from Ryan Cabrera, known for early 2000s hits like “On the Way Down” and “True”; Debbie Gibson, the pop icon behind classics like “Lost in Your Eyes,” “Foolish Beat,” and “Electric Youth”; LFO, bringing the nostalgic energy of hits like “Summer Girls” and “Girl on TV”; and Hot Chelle Rae, known for singalong favorites like “Tonight Tonight.”
The evening will close with *NSYNC’s Joey Fatone, performing fan-favorite *NSYNC hits and bringing the finale moment to the Belly Up stage. Musical programming will run throughout the night, so guests will experience high-energy entertainment whether they arrive early or later in the evening.
Guests can expect performances and musical moments from Ryan Cabrera, known for early 2000s hits like “On the Way Down” and “True”; Debbie Gibson, the pop icon behind classics like “Lost in Your Eyes,” “Foolish Beat,” and “Electric Youth”; LFO, bringing the nostalgic energy of hits like “Summer Girls” and “Girl on TV”; and Hot Chelle Rae, known for singalong favorites like “Tonight Tonight.”
The evening will close with *NSYNC’s Joey Fatone, performing fan-favorite *NSYNC hits and bringing the finale moment to the Belly Up stage. Musical programming will run throughout the night, so guests will experience high-energy entertainment whether they arrive early or later in the evening.
Also Featuring liquid appearanceS by
our amazing sponsors!
Click on the logos below to visit the sponsor's website and learn more about their products that will be featured at the event.
qUESTIONS?
For event-related questions, please reach out to:
[email protected]
For BBB agency-related questions or to sponsor, please reach out to:
[email protected]
[email protected]
For BBB agency-related questions or to sponsor, please reach out to:
[email protected]
LOOKING TO GET YOUR BRAND FRONT & CENTER AS A SPONSOR?
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