Overview
As the highest grossing sports league globally, the NFL is at the forefront of data and technology being used to enhance the customer experience and drive new business growth.
 
This is a four-hour professional environment designed for executives, technologists, founders and startups who want direct exposure to how emerging technology is being applied to real businesses — under pressure, with capital, customers, and outcomes on the line.
 
The Super Bowl provides shared live context.
 
Big Bets. Big Risk. Big Outcomes. Will deliver 20+ two-minute spoken use-case briefings between game segments explaining:
* The problem that is being solved
* The technology enabling a new business model
* Where it is already being applied
* Why it matters now, in 2026.
These are not sales pitches. No slides. No demos. No fundraising asks.

Why Attend
* Exposure to real-world applications of emerging technology
* Insight into how founders articulate risk, execution, and value
* Perspective on how peers interpret new business models under time pressure.

Who This Is For?
* Executives and senior leaders responsible for strategy, growth, or transformation
* Founders building technology-enabled businesses
* Investors, advisors, and operators tracking execution over hype.

What Happens Over the Morning
* A live, professionally curated environment anchored by a global high-stakes event
* Over 20 short SME and founder-led use-case briefings (two minutes each)
* Informal peer discussion between segments
* Premium venue with food and coffee provided
* The Super Bowl is context, not the purpose.

The Location
The Ladbrokes Lounge is a private event space at Winghaus Entertainment Quarter Moore Park.
 
Ticketing and catering
The $120 ticket fee is solely for a two-hour catering package from Winghaus and access to this private event located on level one.

Parking and transport
* Paid car parking available at Wilson Entertainment Quarter Car Park.
* Moore Park light rail and buses.