Agenda
8 – 8:30 a.M.
Registration and Breakfast
8:30 – 9:30 a.M.
Beyond Bubbles & Banter: Reviving the Lost Art of Communication
Julie Mobley, MBA, CMPE, CPC, Practice Administrator, Hematology and Oncology Associates of Alabama, Brookwood Clinic
In today’s healthcare environment, practice administrators juggle an endless stream of tasks, data, and demands—yet genuine human connection can easily get lost in the noise. Beyond Bubbles & Banter is a practical, engaging session that explores how intentional communication can bridge gaps, strengthen trust, and improve both patient satisfaction and team collaboration. Through real-world healthcare examples, interactive discussion, and practical takeaways, this session will equip you to:
     • Enhance credibility and trust with patients, providers, and staff.
     • Apply empathetic listening techniques that reduce misunderstandings.
     • Leverage humor, heart, hope, and help to connect on a deeper level.
     • Foster a culture of open, compassionate, and collaborative communication in your practice.
9:30 – 10 a.M.
Navigating Behavioral Health: Provider Tools and Support
Krystal Burch, LPC, Provider Engagement Consultant, Blue Cross and Blue Shield of Alabama
Robin Lewis, CPC, CRC, Provider Engagement Consultant, Blue Cross and Blue Shield of Alabama
This session highlights behavioral health tools and support available to providers in 2025. Topics include network structures, carve-out services, EAP resources, screening tools, and the Collaborative Care model. Learn how to access behavioral health services, leverage digital platforms and support integrated care for improved patient outcomes.
10 – 10:30 a.M.
Mastering Credentialing: Tools, Tips & Timelines
Karen Fairfax, Operations Manager, Credentialing and Provider Data, Blue Cross and Blue Shield of Alabama
Rick May, Manager, Credentialing and Provider Data, Blue Cross and Blue Shield of Alabama
The presentation highlights key tools, best practices, and regulatory timelines that are crucial for ensuring a seamless onboarding process, effective data maintenance, and ongoing compliance.
10:30 – 10:45 a.M.
Break
10:45 A.m. – Noon
Driving Value in Primary Care: Incentives, Insights and Innovations
Provider Engagement and Healthcare Information & Technology Consultants, Blue Cross and Blue Shield of Alabama
This session will explore key updates and enhancements to provider incentives, including Quality, Risk Recapture, and HR360 components. We’ll also highlight the Diabetes Excellence Program, Serious Illness Care Program, and pediatric and OB-GYN Select Program updates. Learn how to optimize incentives and improve patient outcomes through value-based care strategies.
10:45 A.m. – Noon
The Provider Playbook: What Specialists Need to Know
Provider Engagement and Healthcare Information & Technology Consultants, Blue Cross and Blue Shield of Alabama
This session provides specialists with key updates for 2025, including HR360 incentive opportunities, Serious Illness Care Program participation, referral processes, genetic testing precertification and telehealth billing changes. Learn how to navigate ProviderAccess tools, meet documentation requirements, and optimize performance in value-based care programs.
Noon – 1 p.m.
Lunch
1 – 2 P.m.
Compliance Risks in the Electronic Health Record
Kim Huey, MJ, CHC, CPC, CCS-P, PCS, CPCO, Kim the Coder, KGG Coding and Reimbursement Consulting, LLC
Explore key compliance and clinical risks tied to EHR use, including legislation like Meaningful Use, template and code generator pitfalls, and cloned documentation practices. Learn what auditors look for, how to clean up problem lists, and practical steps to mitigate risks and improve documentation integrity.
2 – 2:15 P.m.
Break
2:15 – 3:15 P.m.
Lessons Learned from Record Reviews
Kim Huey, MJ, CHC, CPC, CCS-P, PCS, CPCO, Kim the Coder, KGG Coding and Reimbursement Consulting, LLC
This session highlights common documentation issues uncovered during physician record reviews and emphasizes the importance of accurate, complete coding. Attendees will revisit key coding guidelines to ensure each patient’s story is clearly and compliantly told.
3:15 – 3:30 P.m.
Closing Remarks and Door Prize Drawings
Must be present to win.

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