RESEARCH & RETAIL & TECHNOLOGY
UPCOMING MEETING:
April 3, 2024
8am[PT]
11am[ET]
4pm[GMT]
MARCH PRESENTER
VISTAR MEDIA
How Dynamic Creatives and AI Drive Better OOH Outcomes

In this webinar, Vistar Media will explore latest technology in DOOH, an AI-driven tool for creative analysis and an array of dynamic creative functionalities. These technologies are built to enhance one of the most powerful but at times overlooked aspects of programmatic OOH - the creatives. These tools enable advertisers to utilize real-time data — from weather to social trends — for ads that capture attention, and leverage machine-learning to analyze and adapt creative to engage the audience on a deeper level. For media owners, this signifies a shift toward offering spaces that serve as active storytelling platforms, where the convergence of data and creativity turns every ad into a potential narrative.

While Vistar Media’s dynamic capabilities allow for ads to adapt in real time, the AI tool predicts the impact of your ad creative in seconds, This approach not only elevates the potential of OOH spaces but also empowers advertisers to deliver messages that resonate on a human level, weaving their narratives into the fabric of everyday life. Discover how these tools can further transform OOH spaces from locations to vibrant, engaging canvases that inform, entertain, and inspire.

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