8am[PT]
11am[ET]
4pm[GMT]

Media agencies and advertisers globally are increasingly demanding 100% independent verification in OOH as mandatory. Veridooh is a leading global platform for independent verification, campaign automation, reporting and intelligence. In this presentation, co-founder Mo Moubayed will showcase how the rapid digitisation of panel inventory has unlocked significant opportunities for tech-enabled software to increase confidence and investment into OOH. Drawing upon the example of Australia, which now commands in excess of 10% of ad spend, Mo will explore how the integration of independent verification technology can help propel growth in established markets such as the UK and the USA.