Dugan’s University 2027
Learn what to sell. Learn how to grow. Leave with a plan to earn.
Give yourself time to work on your travel business.
At Dugan’s University, you’ll learn directly from travel suppliers, explore practical ways to grow, and build relationships with people who can help you along the way. You’ll also turn what you learn into a plan for what comes next.
Come prepared to ask questions, share ideas, and participate—whether you’re a new advisor building your foundation or an experienced advisor working toward your next goal.
At Dugan’s University, you’ll learn directly from travel suppliers, explore practical ways to grow, and build relationships with people who can help you along the way. You’ll also turn what you learn into a plan for what comes next.
Come prepared to ask questions, share ideas, and participate—whether you’re a new advisor building your foundation or an experienced advisor working toward your next goal.
Location
Desert Palms Hotel and Suites
631 West Katella Ave. Anaheim, CA 92802
631 West Katella Ave. Anaheim, CA 92802
Date & Time
February 21-25, 2027
Learn What to Sell
Product knowledge matters. So does knowing which client is the right fit, how to introduce a trip, and where to find help when you’re ready to sell it.
During Supplier Training, travel partners will share what they offer and help you think about how their products fit into your business.
We’ll encourage presenters to address questions you can put to work: Who is your ideal client? How can I market your product? What resources and support do you offer after DU?
Participating suppliers will be announced as they confirm their presentation times.
Meet The People Behind The Products
At Dugan’s Connections, you’ll rotate through short, focused conversations with approximately 17 suppliers, spending about 7–8 minutes with each one.
Bring questions that matter to your business. Ask about best-fit clients, marketing resources, group opportunities, and who to contact when you need guidance. These conversations are a chance to start relationships you can continue after DU.
Learn how to grow
Our Business-Building Sessions will focus on the goals and challenges of the advisors attending. During registration, we’ll ask what you most want help with—including the biggest obstacle between your business today and the one you want to build. Your answers will help shape the final topics.
Possible sessions include:
These are examples; we’ll announce the final sessions as the program takes shape.
Get an early start on Sunday
Sunday’s learning sessions are optional but highly recommended.
From 10:00–11:00 a.m., new agents will meet together for an hour focused on their questions and needs.
At 11:00 a.m., other advisors who would benefit from extra help or a push in their business are invited to join them. The group will work through business-building subjects useful to both new and growing advisors, with lunch together at noon.
We’ll use advisor input to decide which questions need dedicated new-agent time and which will help the larger group.
Leave with a plan to earn
By Thursday, you’ll have learned from suppliers, explored ways to grow, and made new connections. Before DU ends, we’ll give you time to turn those ideas into next steps.
You’ll identify one business goal, three actions to take over the next 90 days, and the supplier or advisor contacts you want to follow up with. Leave Anaheim knowing what you plan to do first.
Bring questions that matter to your business. Ask about best-fit clients, marketing resources, group opportunities, and who to contact when you need guidance. These conversations are a chance to start relationships you can continue after DU.
Learn how to grow
Our Business-Building Sessions will focus on the goals and challenges of the advisors attending. During registration, we’ll ask what you most want help with—including the biggest obstacle between your business today and the one you want to build. Your answers will help shape the final topics.
Possible sessions include:
- Setting goals and choosing priorities for the next 90 days
- Finding and attracting your ideal clients
- Marketing the travel you want to sell
- Turning inquiries into bookings through better follow-up
- Exploring group travel opportunities
- Using TERN more confidently in your daily workflow
- Building systems and habits that support growth
These are examples; we’ll announce the final sessions as the program takes shape.
Get an early start on Sunday
Sunday’s learning sessions are optional but highly recommended.
From 10:00–11:00 a.m., new agents will meet together for an hour focused on their questions and needs.
At 11:00 a.m., other advisors who would benefit from extra help or a push in their business are invited to join them. The group will work through business-building subjects useful to both new and growing advisors, with lunch together at noon.
We’ll use advisor input to decide which questions need dedicated new-agent time and which will help the larger group.
Leave with a plan to earn
By Thursday, you’ll have learned from suppliers, explored ways to grow, and made new connections. Before DU ends, we’ll give you time to turn those ideas into next steps.
You’ll identify one business goal, three actions to take over the next 90 days, and the supplier or advisor contacts you want to follow up with. Leave Anaheim knowing what you plan to do first.
Celebrate 20 Years With Us
For 20 years, Dugan’s University has brought advisors together to learn and build relationships. We’re proud to celebrate that history while focusing on the businesses we’re building now.
Join fellow advisors for a Sunday welcome gathering and the DU 20th Celebration Dinner on Tuesday evening.
Join fellow advisors for a Sunday welcome gathering and the DU 20th Celebration Dinner on Tuesday evening.
Schedule
Sunday
Optional Workshop Day & Welcome Party
10:00 AM -11:00 AM
New Agents Only Session - Start DU with an hour dedicated to you. Meet fellow new advisors, ask your questions, and talk through the foundations you need to begin building your travel business. Afterward, you’ll join the broader business-building session.
11:00 AM -3:00 PM
Business Building: Find Your Next Step - New agents and experienced advisors who want more traction will come together to identify what’s holding them back, explore practical ways to grow, and choose a next step for their business.
4:00 PM -6:00 PM
Welcome to DU - Kick off the week by catching up with familiar faces and meeting fellow advisors, suppliers, and the Dugan’s team. Join us for a relaxed evening of conversation and connection before the learning begins.
MONday
Day 1
8:15 AM
Doors Open
8:30 AM -12:00 NOON
Presentations by our Inner Circle Partners
8:30 AM Travel Insured
9:10 AM Globus
9:50 AM Royal Caribbean
10:30 AM Rocky Mountaineer
11:10 AM Celebrity Cruise Lines
1:00 PM -5:00 PM
Agency & Business Building
Put the morning’s supplier learning to work in your own business. This hands-on afternoon will include TERN, Agent Profiler, and time to work through your business goals and next steps. Bring your laptop and the questions you’d like help answering.
TUESday
Day 2
8:45 Doors Open
9:00 AM – 12:00 NOON - Dugan's Supplier Connections
Meet with approximately 17 travel suppliers through a series of short, focused conversations. You’ll spend about 7–8 minutes with each supplier learning who their products are best for, how to market them, and what support they can offer as you grow your business. Bring your questions and make connections you can follow up with after DU.
12:00 NOON - 2:00 PM Lunch
2:00 PM- 5:00 PM - Tuesday Afternoon Supplier Presentations
2:00 p.m. Disney
2:40 p.m. Princess
3:20 p.m. AmaWaterways
Continue learning from supplier partners during three afternoon presentation slots.
6:00 PM - 8:00 PM DU 20th Anniversary Celebration Dinner
Wednesday
Day 3
8:15 AM
Doors Open
8:30 AM–NOON
Presentations by our Inner Circle Partners
Hear from travel partners about their products, best-fit clients, and ways they can support your sales and marketing. Bring questions you can apply to your own business.
8:30 a.m. | ExpediaTAAP
9:10 a.m. | Delta Vacations
9:50 a.m. | Carnival
10:30 a.m. | Norwegian Cruise Lines
11:10 a.m. | ALG Vacations
Noon - 1PM LUNCH
1:00 PM - 4:00 PM Put It to Work
Shift from supplier learning to practical work on your business. We’ll focus on advisor questions and needs, with time for business development, TERN and agency processes, and applying what you’ve learned at DU. Specific topics will be announced as the program takes shape.
6:00 PM - 8:00 PM
Five Star Dinner
Doors Open
8:30 AM–NOON
Presentations by our Inner Circle Partners
Hear from travel partners about their products, best-fit clients, and ways they can support your sales and marketing. Bring questions you can apply to your own business.
8:30 a.m. | ExpediaTAAP
9:10 a.m. | Delta Vacations
9:50 a.m. | Carnival
10:30 a.m. | Norwegian Cruise Lines
11:10 a.m. | ALG Vacations
Noon - 1PM LUNCH
1:00 PM - 4:00 PM Put It to Work
Shift from supplier learning to practical work on your business. We’ll focus on advisor questions and needs, with time for business development, TERN and agency processes, and applying what you’ve learned at DU. Specific topics will be announced as the program takes shape.
6:00 PM - 8:00 PM
Five Star Dinner
Thursday
Day 4
7:45 AM Doors Open
8:00 AM - NOON Supplier Learning & DU Wrap-Up
9:10 a.m. | Viking
Finish DU with additional supplier presentations and a chance to choose your next steps. DU concludes at noon.
20 Years Together.
What’s Next Starts Here.
What’s Next Starts Here.
For 20 years, Dugan’s University has brought advisors together to learn, connect, and grow. This year, we’ll celebrate the relationships that brought us here while focusing on the businesses we’re building next.
Reconnect with fellow advisors at Sunday’s welcome gathering, then join us for the DU 20th Celebration Dinner on Tuesday evening.
Ready to be part of the next chapter? Save your spot at Dugan’s University 2027.
Conference Location
Desert Palms Hotel and Suites
631 W Katella Ave, Anaheim, CA 92802
631 W Katella Ave, Anaheim, CA 92802
Hotel Information
Desert Palms Hotel
Room rate $219/night plus tax
Includes hot breakfast buffet
To reserve your room call 888-521-6420 or email [email protected] and ask for the group rate
Dugan's U 2027.
Parking is complimentary for hotel guests.
Group rate is available until January 20, 2027.
There are Marriott, Hyatt and Wyndham properties directly across the street that are a 5 minute walk away and would be a great option if you have points to use or can get an agent rate.
Room rate $219/night plus tax
Includes hot breakfast buffet
To reserve your room call 888-521-6420 or email [email protected] and ask for the group rate
Dugan's U 2027.
Parking is complimentary for hotel guests.
Group rate is available until January 20, 2027.
There are Marriott, Hyatt and Wyndham properties directly across the street that are a 5 minute walk away and would be a great option if you have points to use or can get an agent rate.
FAQ
Question: What extra costs will I incur?
Answer: Breakfast (if staying at Desert Palms) and lunch are included daily. Snacks and drinks are also provided throughout the day when we are in the classroom. Some evenings will be on your own.
Question: Do I have to stay at the Desert Palms and can I share a room with another agent?
Answer: While staying at the event hotel is very convenient and the rooms are spacious and comfortable, it is not a requirement. If you would like to use rewards points or other discounted rates, there are many hotels that are a quick, safe walk from the event hotel.
If you would like to find a roommate to help with costs, we can assist in connecting you with other agents. However, we do not guarantee that another agent will want to share.
Question: Do I have to attend the entire event or can I come for just part of it?
Answer: We strongly encourage attendees to participate in the full event experience. The week is designed as a comprehensive program with supplier presentations, business-building workshops, tech discussions, networking opportunities, and personal roundtable conversations that build upon one another throughout the event.
Attending only part of the week means missing valuable content, discussions, and relationship-building opportunities that are an important part of the DU experience. Our goal is to create a collaborative environment where agents can fully engage, learn from one another, and gain the maximum benefit from the event as a whole.
Question: Are families welcome?
Answer: Dugan's loves families! However, Dugan's U activities are for agents only. We highly recommend taking advantage of the full program and using the time to network with other agents.
Question: Will there by a Five Star dinner at this event?
Answer: Yes, we will be hosting a Five Star dinner at this event.
Question: What is the best way to get from the airport to the hotel?
Answer: Ride sharing services, taxis and shuttles are available outside of baggage claim.
Question: What is the best airport to use?
Answer: SNA is the closest to Anaheim, about 20 minutes away. LGB is about 25 minutes away. LAX is about 45 minutes away, but may offer the most options and best prices.
Register Early and Save
Dugan’s U is a professional-development experience designed to strengthen your knowledge, relationships, confidence, and business. Registration rates increase as the event approaches, so the sooner you commit, the more you save.
Early-Bird Registration: $119—Closed
The introductory early-bird rate was available through June 30, 2026.
Advance Registration: $149
Available through October 31, 2026
Standard Registration: $199
November 1–December 31, 2026
Final Registration Rate: $249
January 1–15, 2027
Registration closes January 15, 2027.
Your registration includes:
- Multi-day conference programming and workshops
- Supplier presentations and roundtables
- Admission to the supplier trade show
- Networking and peer-learning opportunities
- The DU kickoff party and anniversary celebration
- Lunch on scheduled conference days
- Snacks and drinks during classroom programming
The Five Star Dinner is included for qualifying Five Star agents.
Breakfast is included for attendees staying at the Desert Palms Hotel & Suites.
Some evenings and optional activities will be at the attendee’s own expense.
The earlier you commit, the more you save—and the sooner you can begin looking forward to celebrating 20 years of Dugan’s U with us.
Come Learn, Connect and Grow With Us
DU is more than a few days away—it’s time with people who understand your business, suppliers who want to help you succeed, and ideas you can take home and put to work.
We’d love to have you there.
We are currently sold out.