Find us at Fintech Nexus
Enigma is a proud sponsor of Fintech Nexus USA in NYC on May 10-11! Check out our schedule below to see where you can find us during the event.
P.S. We're going to be announcing something big during the show - stay tuned!
P.S. We're going to be announcing something big during the show - stay tuned!
How SMB Lenders Can Improve Their Targeting (and Conversions)
Identifying the most promising small business prospects for sales and marketing campaigns is an ongoing challenge for banks and lenders. The best prospects must not only have a need for your financial product, but they must also make it through your approval process. Data has recently become available that gives banks and business lenders a “hi-def” picture of the identity, financial health, and buying capacity of a small business at the time of prospecting. Over the last 12 months, Enigma and Deluxe have conducted over a dozen A/B tests consistently demonstrating that campaigns leveraging this new data can lead to 50-150%+ higher conversions in sales and marketing campaigns. In this session, we’ll provide an overview of the most effective data elements for generating superior small business marketing outcomes and how those elements perform in live A/B market tests.
Location
Room 1E-07
Javits Center
New York City
Javits Center
New York City
Date & Time
Thursday, May 11 @ 2:50 - 3:10 pm ET
Scott Steinberg
Chief Operating Officer and Chief Product Officer
Scott Steinberg is Chief Operating Officer and Chief Product Officer at Enigma, which provides fresh, accurate data about the identity and financial health of every small business. Before joining Enigma, Scott served as CEO of Data Does Good, a venture backed start-up empowering consumers to take ownership of their personal data. Scott holds an MBA from Stanford’s business school and a BA from the University of Michigan.
Kristopher Lazzaretti
Head of Data-Driven Marketing
As Executive Vice President of FMCG Direct and Head of Deluxe Data-driven Marketing, Kristopher is responsible for the delivery of integrated, omni-channel marketing solutions using analytics, data, and technology. His clients have included more than 20 of the 30 largest US banks, leading fintechs and global insurance, e-commerce, retail and telco brands. Kristopher received his BA with highest honors from Princeton University.
Want to learn more? Download our case study to see the results of the A/B tests using Enigma’s data about revenues and processing volumes vs. targeting solely based on data from traditional providers.
Enigma provides comprehensive intelligence about the identity and financial health of small and medium businesses across the United States. Financial leaders like Capital One, American Express, and Customers Bank use our data to better serve their small business customers. To schedule a 1:1 meeting with our team, please contact [email protected].
We love supporting small businesses with our booth swag, so be sure to stop by booth 121 and get your Rooted Candle from Chicago-based business, Modern Sprout! You can read the Q&A we did with Modern Sprout co-founder, Sarah Burrows.
We love supporting small businesses with our booth swag, so be sure to stop by booth 121 and get your Rooted Candle from Chicago-based business, Modern Sprout! You can read the Q&A we did with Modern Sprout co-founder, Sarah Burrows.
Register for Enigma's Happy Hour
Join us from 6:30 - 8:30 pm on Wednesday, May 10 at Magic Hour Rooftop Bar & Lounge in Times Square for drinks, appetizers, and networking with B2SMB industry peers. Space is limited, so save your spot today!