FBR Summit 
Join us on November 7th & 8th
How can you make an immediate and lasting impact on your franchisees’ success? Find out at the first-ever FBR Summit.

This won’t be the same-old panel-style conference. This is where we get down and dirty. We’re talking nuts and bolts. No fluff. Just practical tips and takeaways you can start using NOW to make an immediate impact on franchisees’ long-term success.
Location
DoubleTree by Hilton Downtown Nashville
315 4th Avenue North
Nashville, TN 37219-1693
Date & Time
November 7, 2022 10:00 AM -
November 8, 2022 4:00 PM
Is the Summit for You?
The Summit is a two-day intensive event created just for franchise operations leaders and their teams that directly support franchisees.

Get yourself to Nashville if you’re a:

  • Franchise Operations Leader
  • Franchise Operations Manager
  • Franchise Business Coach
  • Field Support Staff
  • HR or Recruiting Pro

Heads up for our supplier friends: The Summit is only open to sponsoring suppliers. If you’re interested in sponsoring, drop us a line.
Keynote
Scott Greenberg
Franchise Performance Expert | Author of The Wealthy Franchisee
30-Second Leadership: The Simple Coaching Method for Making Franchisees Great  
There’s a lot more to field support than teaching and monitoring the system. Equally important is your ability to coach franchisees, motivate them, and determine what they need most on any given day. Scott Greenberg will share his proven, field-tested coaching system that will show you how to quickly diagnose a franchisee's needs for a given operation and prescribe a corresponding coaching approach to boost their skill set, mindset, and performance.

Get A Sneak Peek →
Just for Operations Executives
Executive Session
November 8
The Summit features a special executive session exclusively for C-level and VP operations executives to work through strategies and tactics to support your FBCs and franchisee support teams. Learn how ops executives are leading their teams to drive maximum performance for your franchisees and your brand.

Seats are limited to 20. Email Michelle Rowan to reserve your spot.
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Schedule of Events
General Session
Come one, come all and prepare to have fun while franchise experts drop some wisdom on us.
Executive Session
Exclusively for C-level and VP operations execs. Work through strategies and tactics to support your FBCs and franchisee support teams.
Lightning Chats
Where inspiration strikes! Subject matter experts cover the essential “need to know” on a franchising challenge in 10 minutes followed by 10 minutes of Q&A driven by your questions.
Jam Sessions
Hit all the right notes. These breakout sessions are where you dig in and get hands-on. Work through real-world scenarios that result in practical solutions for your franchise system.
NOVEMBER 7
|      10:00 am
Registration Open
SOUTH FOYER
|      1:00 pm
Welcome
CUMBERLAND NORTH
|      1:30 pm
General Session
CUMBERLAND NORTH
The “Rating” Game
Operations support is a balancing act: competence, training and soft skills.  Finding the right mix is a lot like dating. Join us in a fun throwback to that ‘70’s game show, The Dating Game. Actual franchisees and franchisors will interview each other to determine needs, ideas, and the best way to work together. In blind interviews, they will hear real-world solutions and problems and choose the path best for them. Then stick around as our “contestants” tell us the real-life stories behind their situations and solutions so we can all learn better ways to grow a business and support the brand.
  • Moderator: Mary Ann O’Connell, President, Franwise
|      2:30 pm
Lightning Chats
CUMBERLAND NORTH
What Would You Do?
We won’t put you on the spot or even on hidden camera, but we will pose some dilemmas that operations teams might encounter in their dealings with franchisees. Then we’ll poll you, the audience, on how you would handle the situation. Based on the responses, operations and legal execs will weigh in with tips and examples of how to navigate the conversation to diffuse it and resolve the issue at hand.
  • Marisa Faunce, Partner, Plave Koch
Unlocking Keys to Improve Performance by Mining Franchisee Satisfaction Data
We did a deep dive into 31,500 franchisee surveys encompassing 342 brands to find keys to improving franchisees and franchisor business performance. This eye-opening presentation gives you the keys to scaling and building a stronger system.
  • Evan Hackel, President, Ingage Consulting
|      3:20 pm
Networking Break
HARTMAN GALLERY 
|      3:50 pm
Lightning Chat
CUMBERLAND NORTH
How to Cultivate Diversity, Equity & Inclusion in Your Brand
Learn how to take real action on the way your team promotes, supports and grows DEI in your franchise system. What are the tools and skills you need to provide to get people thinking and talking about diversity? How do you get people comfortable having uncomfortable conversations? What are the common mistakes to avoid? This session will provide meaningful steps to get you started.

  • Jason Frazier, President, Skyhawks Sports Academy
  • Brett Larimer, Executive Director, Skyhawks Sports Academy
  • Michelle Sermon, VP, Global Learning & Organizational Development, CKE Restaurants
|      4:20 pm
Hot Topics Roundtables
CUMBERLAND NORTH
|      5:20 pm
Closing
CUMBERLAND NORTH
|      5:30 pm
Backyard Party
PATIO
Kick up your heels at a Southern-style backyard get-together featuring signature cocktails and mocktails by FBR’s resident mixologist Emily George, PLUS, a special musical appearance by RocketBarn founder and Nashville country singer/songwriter Matt Martin.
NOVEMBER 8
|      7:30 am
Registration Open
LOBBY
|      7:30 am
Breakfast
TENNESSEE & HARTMAN GALLERY 
|      8:30 am
Keynote
NASHVILLE
Scott Greenberg, former Edible Arrangements franchisee and author of The Wealthy Franchisee shares his “30-Second Leadership” approach to coaching franchisees to success.
|      9:45 am
Networking Break
TENNESSEE & HARTMAN GALLERY 
|      10:15 am
Executive Session
DAVIDSON
|      10:15 am
Jam Sessions
Numbers Don’t Lie: The Right Data to Maximizing Unit Level Performance
TENNESSEE
It’s incredibly difficult to coach franchisees to improve (and be accountable) if you’re not tracking, measuring and managing performance. But first, you need to know what to track in order to make the greatest impact. This session will take you through how to identify key metrics, collect actionable benchmarking data, and coach franchisees to greater success to build a scalable franchise system. 
  • Gerry Henley, President, Launch to Growth
  • Jason West-McReynolds, Founder, FranMetrics
  • Jeff Wharton, COO, Bloomin’ Blinds
Creating a “Culture Mindset” in Your Franchisees
NASHVILLE
Hiring and keeping employees is a top priority for franchisees, and in today’s employment market their need for franchisor support is more than ever. We’ll share creative strategies to help franchisees shift their mindset to focus on the culture within their own organizations, and positively impact their ability to hire (and keep) the best employees, without overstepping joint employer concerns.
  • Chris Igou, Vice President, Career Plug
|      11:30 am
Jam Sessions
TENNESSEE BALLROOM
Session 1
TENNESSEE
Peer Groups: Can They Really Impact Franchise Results?
NASHVILLE
Based on FBR’s research, less than half of franchise brands have peer groups in place today, and a third of those who do, are not maximizing their potential. Learn the best practices for starting peer groups and how to breathe new life into existing peer groups. You’ll hear lessons learned from a leading brand and practical guidance on how and when to effectively utilize peer groups to drive both unit level profitability and network growth.
  • Tricia Petteys, COO, Payroll Vault
  • Lindsay Thomsen, Co-founder, FPPG
  • Kay Wasserman, Co-founder, FPPG
|      12:30 pm
Lunch
|      1:30 pm
Lightning Chats
Coaching Franchisees for Better Customer Experience
NASHVILLE
  • Matthew Gourgeot, Head of Corporate and Business Development Thryv 
Extraordinary People Provide Extraordinary Support
NASHVILLE
If we believe our teams and franchise organizations are a reflection of the people in it, what are you reflecting? Are you supporting franchise partners from a mindset of stress, overwhelm and survival? Or are you supporting from a place of focus, inspiration and abundance? Certified mindfulness teacher and franchising leader, Carisa Findley, will take you through 3 steps to support franchise partners with a mindful approach. You’ll learn how to incorporate tools, like meditation, into your day to gain more presence and gratitude. Plus, you’ll hear ways to help your franchise partners incorporate these life-changing practices.
  • Carisa Findley, CEO, Freecoat Nails
|      2:20 pm
Networking Break
HARTMAN GALLERY 
|      2:45 pm
Closing Session
NASHVILLE
Case Study: A Business in Jeopardy
Now it’s time to take what you’ve learned and put it into practice. You’ll hear the true story of a franchisee whose business is in crisis. Working In small groups, you’ll come up with a strategy to help the franchisee turn the business around and then share your plan with the entire room. We’ll then reveal what really happened and you’ll get to hear directly from the franchisee and the operations support team about the challenges they faced and how they were able to save the business.
|      4:00 pm
Closing
NASHVILLE
Christa Anderson
VP of Coaching Support, Wild Birds Unlimited
Marisa Faunce
PARTNER, PLAVE KOCH
Carisa Findley
CEO, FREECOAT NAILS
John Francis
Franchisee, ZorForum
Jason Frazier
President of Franchise Group, Skyhawks Sports Academy
Keith Gerson
President of Franchise Operations, FranConnect
Matthew Gourgeot
Head of Corporate and Business Development, Thryv
Evan Hackel
President, Ingage Consulting
Gerry Henley
President, Launch to Growth
Chris Igou
Vice President, Career Plug
Brett Larimer
EXECUTIVE DIRECTOR, SKYHAWKS SPORTS ACADEMY
Mary Ann O’Connell
PRESIDENT, FRANWISE
Michelle Rowan
PRESIDENT & COO, FRANCHISE BUSINESS REVIEW
Michelle Sermon
VICE PRESIDENT, LEARNING & ORGANIZATIONAL DEVELOPMENT, CKE RESTAURANTS
Eric Stites
CEO AND MANAGING DIRECTOR, FRANCHISE BUSINESS REVIEW
Kay Wasserman
CO-FOUNDER, FPPG
Jason West-McReynolds
FOUNDER, FRANMETRICS
Jeff Wharton
COO, Bloomin’ Blinds
Courtney Stillings
Senior Client Consultant, Franchise Business Review
Emily George
Senior Client Consultant, Franchise Business Review
Lindsay Thomsen
Co-founder, FPPG
Tricia Petteys
COO, PAYROLL VAULT
Meg Rose
SVP OF FIELD OPERATIONS, FIREHOUSE SUBS
Jenelle Schneider
SENIOR DIRECTOR OF FRANCHISE SERVICES AND TRAINING, HOME HELPERS HOME CARE
Amy Crist
BUSINESS COACH, WILD BIRDS UNLIMITED
Ryan Buckles
FBC, JUNK KING
Kick Up Your Heels
Don’t worry, we saved time for some fun, too. It is Nashville after all! Join us on Monday evening for a southern-style backyard get-together featuring signature cocktails and mocktails by FBR’s resident mixologist Emily George, PLUS, a special musical appearance by RocketBarn founder and Nashville country singer/songwriter Matt Martin.
Accommodations
DoubleTree by Hilton Downtown Nashville
315 4th Avenue North
Nashville, TN 37219-1693
Discounted Room Block. Subject to availability.

Reserve online or call 1-800-222-8733. Use code FBR when making your reservation to receive the discounted rate.

Reserve early to save your spot. Discounted rate expires Thursday, October 6, 2022.
Sponsors
PLATINUM SPONSOR
PREMIER SPONSORS
PARTNER SPONSORS

Conference Themes
The Summit is all about getting hands-on, practical takeaways that you won’t get anywhere else. Get ready to dig in and start adding real value to your franchisees with a mix of breakout sessions, roundtables and lightning talks around today’s most urgent operations topics.
FRANCHISEE SUCCESS
At the end of the day, your franchisees’ success is your success. Learn practical tactics you can use to drive profitability and improve overall performance for your franchisees and your entire system, including:

  • What franchisees really need from FBCs
    • Vision planning for franchisees
      • Peer performance groups
      • Marketing and technology execution
    • Supporting multi-unit franchisees
BUSINESS COACHING
Franchise Business Coaches are the direct link between franchise owners’ success and the success of the system. We’ll dive into tactics FBCs can use to help everyone win, including:

  • Earning franchisees’ trust
  • Franchisee onboarding
  • Key elements of a successful field visit
  • Budgeting and financial forecasting
Change Management
Without effective change management, your organization can get bogged down, costing valuable time and resources. We’ll workshop ideas around:

  • Innovation in technology and people to improve support
    • Breaking down silos between operations and development teams
    • Getting franchisee buy-in
    • Navigating private equity involvement
CULTURE
All franchises have a company culture—good or bad—that defines your brand and impacts everything from franchisor-franchisee relations to employee satisfaction to brand reputation. We’ll go beyond creating “warm and fuzzies” and dig into critical areas for success including:

  • Creating a culture of learning and collaboration
  • Balancing “warm and fuzzy” with “manage and measure”
  • Identifying and getting buy-in to your core values
  • Aligning company, team, and franchisee goals
  • Helping franchisees creating a culture mindset for their teams
PEOPLE
Labor costs, employee recruitment and staff retention are the three greatest areas of risk for franchisors over the next three years. We’ll share creative ideas for how to mitigate those risks, including:

  • Recruiting and hiring in the age of the flexible workforce
    • Helping franchisees with understaffing and turnover (without crossing the joint employer line)
    • Turning employees into brand ambassadors
    • Measuring and improving employee engagement 
LEADERSHIP
How do you lead with influence? We’ll dig into how to get buy-in from franchisees, staff, FBCs, customers become a more effective leader in the areas that matter most to your system’s success, including:  

  • Leading a culture-first organization
  • Coaching the coaches
  • Scaling for growth

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