Operations support is a balancing act: competence, training and soft skills.  Finding the right mix is a lot like dating. Join us in a fun throwback to that ‘70’s game show, The Dating Game. Actual franchisees and franchisors will interview each other to determine needs, ideas, and the best way to work together. In blind interviews, they will hear real-world solutions and problems and choose the path best for them. Then stick around as our “contestants” tell us the real-life stories behind their situations and solutions so we can all learn better ways to grow a business and support the brand.

• Moderator: Mary Ann O’Connell, President, Franwise

We won’t put you on the spot or even on hidden camera, but we will pose some dilemmas that operations teams might encounter in their dealings with franchisees. Then we’ll poll you, the audience, on how you would handle the situation. Based on the responses, operations and legal execs will weigh in with tips and examples of how to navigate the conversation to diffuse it and resolve the issue at hand.

• Marisa Faunce, Partner, Plave Koch

We did a deep dive into 31,500 franchisee surveys encompassing 342 brands to find keys to improving franchisees and franchisor business performance. This eye-opening presentation gives you the keys to scaling and building a stronger system.

• Evan Hackel, President, Ingage Consulting

Learn how to take real action on the way your team promotes, supports and grows DEI in your franchise system. What are the tools and skills you need to provide to get people thinking and talking about diversity? How do you get people comfortable having uncomfortable conversations? What are the common mistakes to avoid? This session will provide meaningful steps to get you started.

• Jason Frazier, President, Skyhawks Sports Academy
• Brett Larimer, Executive Director, Skyhawks Sports Academy
• Michelle Sermon, VP, Global Learning & Organizational Development, CKE Restaurants

Kick up your heels at a Southern-style backyard get-together featuring signature cocktails and mocktails by FBR’s resident mixologist Emily George, PLUS, a special musical appearance by RocketBarn founder and Nashville country singer/songwriter Matt Martin.

Scott Greenberg, former Edible Arrangements franchisee and author of The Wealthy Franchisee shares his “30-Second Leadership” approach to coaching franchisees to success.

It’s incredibly difficult to coach franchisees to improve (and be accountable) if you’re not tracking, measuring and managing performance. But first, you need to know what to track in order to make the greatest impact. This session will take you through how to identify key metrics, collect actionable benchmarking data, and coach franchisees to greater success to build a scalable franchise system. 

• Gerry Henley, President, Launch to Growth
• Jason West-McReynolds, Founder, FranMetrics
• Jeff Wharton, COO, Bloomin’ Blinds

Hiring and keeping employees is a top priority for franchisees, and in today’s employment market their need for franchisor support is more than ever. We’ll share creative strategies to help franchisees shift their mindset to focus on the culture within their own organizations, and positively impact their ability to hire (and keep) the best employees, without overstepping joint employer concerns.

• Chris Igou, Vice President, Career Plug

Based on FBR’s research, less than half of franchise brands have peer groups in place today, and a third of those who do, are not maximizing their potential. Learn the best practices for starting peer groups and how to breathe new life into existing peer groups. You’ll hear lessons learned from a leading brand and practical guidance on how and when to effectively utilize peer groups to drive both unit level profitability and network growth.

• Tricia Petteys, COO, Payroll Vault
• Lindsay Thomsen, Co-founder, FPPG
• Kay Wasserman, Co-founder, FPPG

If we believe our teams and franchise organizations are a reflection of the people in it, what are you reflecting? Are you supporting franchise partners from a mindset of stress, overwhelm and survival? Or are you supporting from a place of focus, inspiration and abundance? Certified mindfulness teacher and franchising leader, Carisa Findley, will take you through 3 steps to support franchise partners with a mindful approach. You’ll learn how to incorporate tools, like meditation, into your day to gain more presence and gratitude. Plus, you’ll hear ways to help your franchise partners incorporate these life-changing practices.

• Carisa Findley, CEO, Freecoat Nails

Now it’s time to take what you’ve learned and put it into practice. You’ll hear the true story of a franchisee whose business is in crisis. Working In small groups, you’ll come up with a strategy to help the franchisee turn the business around and then share your plan with the entire room. We’ll then reveal what really happened and you’ll get to hear directly from the franchisee and the operations support team about the challenges they faced and how they were able to save the business.