Today’s consumers don’t follow funnels. They follow curiosity. Bouncing between Tiktok and Google, influencer and algorithm, impulse and intention. The path to purchase is no longer linear – it’s a loop, a swipe, a split-second scroll, increasingly initiated by AI predictions.
From Funnel to Frenzy is a co-hosted salon with Horizon, Google, Audiostack, Claritas and more – unpacking the new customer journey, the media moments that matter now, and how AI and media innovation are powering smarter brand growth.
With voices like Nadia Carta (Google), Shiv Singh (AI Innovators), and other industry leaders, we’ll explore how discovery is evolving, how AI is shaping behavior, and how brands can use it to drive smarter growth in a world where consumers move fast, and attention moves faster.
Because in a landscape this fragmented, the smartest marketers won’t avoid complexity - they’ll turn it into competitive advantage.
3:30p-4:30p: Salon Conversation
4:30p-5:30p: Garden Gathering
Stick around for cocktails, connection, and a live DJ set — all in our open-air garden space.