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GEMA @ GDC
HAPPY HOUR AND A HALF
HAPPY HOUR AND A HALF
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GDC is full of developers, engineers, and product teams. But if you’re an entertainment marketer...where do you go?
As part of our mission to bring our community together, we’re creating that space.
A relaxed meet-up for the brand leaders, studio marketers, creative directors, agency partners, and growth teams driving interactive entertainment forward.
After a full day navigating sessions and meetings, join fellow GEMA members just steps from Moscone Center for drinks, light bites, and meaningful conversations in a relaxed, curated setting.
No programming.
No formal agenda.
Just a great bar and the right people in the room.
The kind of happy hour you’d actually want to attend.
Show up. Grab a drink. Start a conversation.
One hour. Then another half (or so).
As part of our mission to bring our community together, we’re creating that space.
A relaxed meet-up for the brand leaders, studio marketers, creative directors, agency partners, and growth teams driving interactive entertainment forward.
After a full day navigating sessions and meetings, join fellow GEMA members just steps from Moscone Center for drinks, light bites, and meaningful conversations in a relaxed, curated setting.
No programming.
No formal agenda.
Just a great bar and the right people in the room.
The kind of happy hour you’d actually want to attend.
Show up. Grab a drink. Start a conversation.
One hour. Then another half (or so).
Location
SOMA Restaurant and Bar
85 5th St Suite A, San Francisco, CA 94103
85 5th St Suite A, San Francisco, CA 94103
Date & Time
March 11, 2026
5:30 PM - 7:00 PM
5:30 PM - 7:00 PM
GEMA SESSION @ GDC
Takeaways:
Curated by The Global Entertainment Marketing Academy of Arts & Sciences, the leading organization advancing the craft, impact, and innovation of entertainment marketing worldwide, this session reflects GDC 2026’s commitment to uniting marketers, developers, publishers, and investors in shaping gaming’s next era. In this session, panelists will dive into:
- Transmedia storytelling: building immersive stories across games, film, music, and AR/VR
- Creator-powered campaigns: leveraging gaming influencers and community-led content
- Experimentation & data-driven marketing: optimizing campaigns using A/B testing, personalization, and live ops
- Cross-vertical partnerships: activating entertainment, tourism, and education sectors through gaming
© 2026 The Global Entertainment Marketing Academy of Arts & Sciences. All Rights Reserved.