Where Entertainment Marketing Sharpens Its Edge
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Shared Spaces - The day before the big day!
2 June
On 2 June, we’ll host three Shared Spaces across Amsterdam, these will be RSVP-only sessions in collaboration with local partners. Thoughtful conversations in smaller settings, offering a more personal way to connect ahead of the main event. Intentionally designed for perspective, exchange, inspiration and meaningful interaction.
Included with the GEMA Day pass. Seats are limited and allocated on a first-come basis.
RSVP access for these sessions opens:
GEMA Members (early access) — 4 May
Non-Members — 6 May
That evening we’ll come together for a GEMA First Drink!
Included with the GEMA Day pass. Seats are limited and allocated on a first-come basis.
RSVP access for these sessions opens:
GEMA Members (early access) — 4 May
Non-Members — 6 May
That evening we’ll come together for a GEMA First Drink!
GEMA DAY + 2026 GEMA EUROPE AWARDS
3 June at NXT Museum
GEMA Day convenes Europe’s entertainment marketing and creative community for a focused day of craft, strategy and cultural exchange.
Campaigns unpacked. Ideas challenged. Creative thinking across screens, platforms and experiences. For the people building momentum behind the stories.
Campaigns unpacked. Ideas challenged. Creative thinking across screens, platforms and experiences. For the people building momentum behind the stories.
Then join your peers for an evening honoring the people and celebrating the work at the 2026 GEMA Awards Europe Show.
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GET APPROVAL TO ATTEND GEMA DAY
Need sign-off to join us in Amsterdam? Use our ready-to-send or customizable letter to clearly outline the value of attending, so you can make a strong case internally.
In The Room
3 JUNE - GEMA DAY
Built for the GEMA Day stage, a curated program of presentations, visual immersions, and conversations focused on what’s shaping the work NOW and what comes NEXT.
Built for the GEMA Day stage, a curated program of presentations, visual immersions, and conversations focused on what’s shaping the work NOW and what comes NEXT.
On one stage, throughout the day, we’ll get into…
Storytelling That Breaks Through
What actually makes a campaign cut through today?
Through this lens, you’ll see what actually breaks through, from how shows cut through the noise and become cultural moments, to a fast-paced global showcase of the work that made us stop, think, and wish we’d made it ourselves.
Through this lens, you’ll see what actually breaks through, from how shows cut through the noise and become cultural moments, to a fast-paced global showcase of the work that made us stop, think, and wish we’d made it ourselves.
Creative Provocations
Where do the ideas that move culture actually come from?
Some of the most powerful creative thinking doesn’t originate inside marketing departments. Through this lens, you'll see perspectives from across creative disciplines, design, filmmaking, art, technology, culture and beyond, exploring the ideas, instincts and influences that inspire bold thinking and challenge how we approach the work.
Some of the most powerful creative thinking doesn’t originate inside marketing departments. Through this lens, you'll see perspectives from across creative disciplines, design, filmmaking, art, technology, culture and beyond, exploring the ideas, instincts and influences that inspire bold thinking and challenge how we approach the work.
The Craft Behind the Work
What actually goes into the work before the world ever sees it?
Through this lens, it’s about how story takes hold, through video game marketing and trailer craft, where narrative, sound, and sharp editing come together to create momentum and connection.
Through this lens, it’s about how story takes hold, through video game marketing and trailer craft, where narrative, sound, and sharp editing come together to create momentum and connection.
Strategy in Motion
How are teams navigating change without losing clarity or conviction?
Through this lens, we get into the decisions behind the work, how leaders navigate pressure, balance ambition with reality, and how global brands evolve their position when the stakes are high.
Through this lens, we get into the decisions behind the work, how leaders navigate pressure, balance ambition with reality, and how global brands evolve their position when the stakes are high.
The Future of the Work
Where is this industry headed and how do we build it to last?
Through this lens, we look at where the work is heading, and why, in an age of automation and optimization, bold creative thinking has become the clearest signal of conviction and the foundation of brand belief.
Technology, Tools & What's Next
How are emerging technologies — including AI — reshaping the way entertainment marketing is created and experienced?
Through this lens, we cut through the noise, what AI is actually doing inside creative teams right now, where it’s speeding things up, where it’s breaking down, and what that means for the work. No hype, no theory, just how the work is really getting made.
Through this lens, we cut through the noise, what AI is actually doing inside creative teams right now, where it’s speeding things up, where it’s breaking down, and what that means for the work. No hype, no theory, just how the work is really getting made.
Speakers
A curated cross-section of practitioners, strategists, and creative leaders shaping the work and the conversations driving it forward.
David Shing
Digital Prophet + Cultural Architect
Merel van Helsdingen
Founder & Director,
Nxt Museum, Board of Door Foundation
Nxt Museum, Board of Door Foundation
Wesley
ter Haar
ter Haar
Co-Founder & Chief AI Officer,
Monks
Monks
Nina von dem Bussche
Creative Director,
Then We Take Berlin
Then We Take Berlin
New speakers step into the spotlight each week as the lineup unfolds.
Stay connected, join our mailing list.
Schedule
| 2 JUNE
Shared Spaces
For those arriving the day before a handful of local partners will host small conversations across the city, an informal warm-up ahead of GEMA Day.
*Access to Shared Spaces is included with your GEMA Day ticket, with limited seating across the host locations. RSVP for individual sessions will open to ticket holders in May.
*Access to Shared Spaces is included with your GEMA Day ticket, with limited seating across the host locations. RSVP for individual sessions will open to ticket holders in May.
| 12:00
1st Shared Space
| 15:00
2nd Shared Space
| 18:00
final Shared Space
| 19:00
GEMA First Drink
The night before GEMA Day, we gather for a drink and good company.
| 3 JUNE
GEMA DAY
| 9:00
ARRIVALS + COFFEE
| 10:00
WELCOME + PERSPECTIVES + INSPIRATION + CONVERSATIONS
| 13:00
LUNCH + DISCOVER NXT
| 14:30
PERSPECTIVES + INSPIRATION + CONVERSATIONS
| 17:00
GEMA 70 CELEBRATION MIXER
| 18:30
Europe Awards Ceremony
|
MEET ME AT THE BAR!
After the awards, wander nearby for a drink on us. No program. No stage. Just the community.
Schedule provided to help plan your day; timing may shift, and registered attendees will be notified of any updates.
Thank you to our
Partners + Supporters + Advisors
Partners + Supporters + Advisors
MEDIA PARTNER
2026 VENUE PARTNER
2026 AWARDS CREATIVE PARTNER
PARTNER WITH US
Partnerships with GEMA don’t stop at this event, they start here. Explore the partnership deck to see what’s possible.
DOWNLOAD THE DECK
Contact: [email protected]
Partnerships with GEMA don’t stop at this event, they start here. Explore the partnership deck to see what’s possible.
DOWNLOAD THE DECK
Contact: [email protected]
BRING YOUR TEAM
GEMA Day is designed for the teams behind the work. Special pricing is available for groups of five or more, get in touch and we’ll help coordinate your team’s participation.
Contact: [email protected]
GEMA Day is designed for the teams behind the work. Special pricing is available for groups of five or more, get in touch and we’ll help coordinate your team’s participation.
Contact: [email protected]
PROGRAMMING
Have an idea for a conversation or interested in hosting a session?
Contact: [email protected]
Have an idea for a conversation or interested in hosting a session?
Contact: [email protected]
Ticketing Policy Summary
Ticket sales are final. If you are unable to attend due to unforeseen circumstances, you may transfer your ticket to another person by contacting [email protected]. Ticket holders are responsible for their own travel and lodging expenses. GEMA is not liable for cancellations or delays related to personal travel or accommodations due to circumstances beyond our control. Attendance is voluntary, and participants assume all associated risks. For full details, please refer to our Ticketing Policy (Section 15 in the Terms of Use).
Ticket sales are final. If you are unable to attend due to unforeseen circumstances, you may transfer your ticket to another person by contacting [email protected]. Ticket holders are responsible for their own travel and lodging expenses. GEMA is not liable for cancellations or delays related to personal travel or accommodations due to circumstances beyond our control. Attendance is voluntary, and participants assume all associated risks. For full details, please refer to our Ticketing Policy (Section 15 in the Terms of Use).
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