HAB Convention 2024
Call Jamie Hartnett with any questions 808-599-1455 or text 760-717-6439. Thank you.
Speakers
We are extremely excited to showcase the lineup of impressive speakers.
Brandeis C. Hall
Radio One
Upskill for More Appointments and Sharpening Negotiation Skills
Elizabeth Bernberg
Adcellerant
Insulating Your Core Revenue with Digital Solutions
Erik Therwanger
THINK GREAT!
Next Level Selling
The 1° Decision
The 1° Decision
Brian Carter
MOTIVATIONAL SPEAKER AND COMEDIAN
Luncheon Keynote Speaker:
The Secret of Modern Advertising Sales
The Secret of Modern Advertising Sales
Schedule
| 8:00 am
Registration / Continental Breakfast
Regency I
Sponsored by Eastlan Ratings
Sponsored by Eastlan Ratings
| 8:45 am
Session 1
Regency II & III
Brandeis Hall - Radio One
Upskill for More Appointments and Sharpening Negotiation Skills
Brandeis Hall - Radio One
Upskill for More Appointments and Sharpening Negotiation Skills
| 10:15 am
Break
Sponsored by Marketron
| 10:30 am
Session 2
Regency II & III
Elizabeth Bernberg - Adcellerant
Insulating Your Core Revenue with Digital Solutions
Elizabeth Bernberg - Adcellerant
Insulating Your Core Revenue with Digital Solutions
| 12:00 noon
Lunch - Keynote Speaker
Sponsored by P1 Learning / TenX Minute Trainer Network
Monarch Room
Brian Carter - Motivational Speaker and Comedian
The Secrets of Modern Advertising Sales
Brian Carter - Motivational Speaker and Comedian
The Secrets of Modern Advertising Sales
| 1:45 pm
Session 3
Regency II & III
Erik Therwanger - Think GREAT!
Next Level Selling
Erik Therwanger - Think GREAT!
Next Level Selling
| 3:15 pm
Break
Sponsored by Local Broadcast Sales
| 3:30 pm
Session 4
Regency II & III
Erik Therwanger - Think GREAT!
The 1° Decision
Erik Therwanger - Think GREAT!
The 1° Decision
| 5 pm - 7 pm
Pau Hana Party
Sponsored by Nielsen / BMI
King Kamehameha Suite • Second Floor Suite 280
King Kamehameha Suite • Second Floor Suite 280
Parking in the Sheraton structure will be hosted by validation.
Bring ticket to registration desk for validation. We cannot validate for the Royal Hawaiian Shopping Center.
Valet parking will NOT be hosted or validated.
Bring ticket to registration desk for validation. We cannot validate for the Royal Hawaiian Shopping Center.
Valet parking will NOT be hosted or validated.
Session Details
SESSION 1
Brandeis C. Hall
Radio One
Upskill For More Appointments
Time and technology have changed how clients buy, so why do media reps still sell like it’s 1995? It’s time to update your ‘elevator speech’ and get more appointments, more easily, with prospects who actually want to meet with you.
Sharpening Negotiation Skills
Negotiation goes hand-in-hand with closing your sale, but many fear it…or fear the consequences of doing it badly. This session focuses on critical aspects of negotiation; enhancing bargaining power, developing efficient pre-negotiation strategies, and overcoming difficult objection tactics.
BIO
Brandeis started in radio when a station manager heard her voice and asked her to host the morning show on a college radio station. Within three years, she KJCR’s Development Director, responsible for the station’s underwriting and public funding. WBAP in Dallas/Ft. Worth then recruited Brandeis for their Promotions Department. Free concert tickets, mugs and t-shirts, cool remotes; how could anyone say, “No?”
In the 1990s, France's bi-lingual Radio 74 asked Brandeis to cross The Pond and direct their English-language programming and production. Eventually, the Swiss Broadcasting Corporation lured her over the border into Geneva to help them create and launch Switzerland’s first English-language FM Radio station, WRG-FM (Now WRS-FM). Ultimately, her path brought her back to the Dallas/Fort Worth market, where she worked for two Dallas stations in sales, production, and management before joining the hardworking team at the Radio Advertising Bureau.
As Vice President of Professional Development, Brandeis trained tens of thousands of radio sales and management professionals throughout the United States, Africa, South America, and Europe and was a frequent speaker at radio and other media conferences.
Brandeis currently works for Radio One as Vice President of Revenue Development. In this role, she creates curriculum and oversees the sales and management training of radio sales professionals and managers; creating a Revenue Culture in Radio One’s 13 markets across the U.S.
SESSION 2
Elizabeth Bernberg
Adcellerant
Insulating your Core Revenue with digital solutions
• Digital landscape
• Why digital sales?
• Consultative Selling
• Addressing the entire sales funnel, not just a portion
Plus...
• Video capabilities - exploring video capabilities including pre-roll, youtube, streaming tv/ott
• Digital Revenue Growth - elevating the digital arm of the station
BIO
With over 17+ years of digital marketing experience, Elizabeth has spent most of her career developing and growing digital revenue strategies through media organizations. Her unique digital background and experience includes leadership roles within all major media categories: Print (The Denver Post and Colorado Press Association), Television (CBS Television Network) and Radio (Audacy). Elizabeth’s industry knowledge and energetic leadership style has enabled her to impact accelerated digital revenue growth within media organizations, while supporting meaningful digital marketing strategies for SMBs.
Elizabeth was born and raised in Texas but has called Colorado home for over 20 years. She is a proud graduate from the University of Colorado, Boulder – GO BUFFS and is currently working on her MBA at the University of Colorado – Denver.
SESSION 3
Erik Therwanger
Think GREAT!
Next Level Selling
Marine Corps veteran, sales expert, and author of Dynamic Sales Combustion, Erik Therwanger shares his unique approach to selling, so sales professionals and sales teams can fire up their sales engines, create more buying opportunities, and earn more referrals.
Key Takeaways:
Attendees will discover how to enhance their perceptions of selling, create an unbreakable mindset, and develop the follow-up touches necessary for the Next Level sales results they need. With an emphasis on Sharing and Opening, today’s sales professionals will unlock their true potential, outpace their competition, and drive their sales vehicles across the finish line.
• Learn strategies to earn more unsolicited referrals.
• Understand how to build deeper relationships.
• Discover new ways to open more buying opportunities.
• Set and accomplish sales goals, by scheduling time blocks.
BIO
Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur to help organizations achieve new levels of success. He uniquely combines leadership development, team building, sales training, and goal-setting into strategies and techniques that empower team members and leaders to exceed expectations.
As a speaker and coach, Erik’s training sessions provide the tools needed to achieve greater results. With a lasting message of inspiration, he also empowers audiences as he describes his life-changing experience of being his wife’s caregiver, during her four bouts with cancer.
Think GREAT is a Certified Veteran-Owned Business and Erik is also author of The Think GREAT Collection. Erik shares the successful, proven concepts in his six books to give individuals and organizations the competitive edge needed for achieving new levels of success.
SESSION 4
Erik Therwanger
Think GREAT!
The 1° Decision
At 211° water is hot but at 212° water boils! The energy has risen to a level that causes a transformation into steam – a power source! Discover how to create a new level of energy in your team and create an unstoppable force of success.
Key Takeaways:
Attendees will learn the tactics necessary to make the 1° Decision and unlock their true potential and the untapped potential of their team members. With an emphasis on developing a powerful mindset that leads to unparalleled performance and results, the audience will understand how to stay on course with their goals, overcome any obstacle, and arrive at their dream destination.
• Learn strategies to sustain high levels of focus
• Understand how to empower your team members
• Discover new ways to overcome anything holding you back
• Achieve success, no matter what circumstances you face
BIO
Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur to help organizations achieve new levels of success. He uniquely combines leadership development, team building, sales training, and goal-setting into strategies and techniques that empower team members and leaders to exceed expectations.
As a speaker and coach, Erik’s training sessions provide the tools needed to achieve greater results. With a lasting message of inspiration, he also empowers audiences as he describes his life-changing experience of being his wife’s caregiver, during her four bouts with cancer.
Think GREAT is a Certified Veteran-Owned Business and Erik is also author of The Think GREAT Collection. Erik shares the successful, proven concepts in his six books to give individuals and organizations the competitive edge needed for achieving new levels of success.
LUNCHEON KEYNOTE
Brian Carter
Motivational Speaker and Comedian
The Secrets of Modern Advertising Sales
BIO
Brian Carter is a popular speaker, bestselling author, and IBM Futurist you may have seen on Bloomberg TV, ABC, and in the Wall Street Journal. LinkedIn has called him “an expert you need to listen to.” His 20 years of business success guide The Carter Group and Optymedia, agencies that help great people and companies make their businesses even greater. Brian has worked with 100’s of organizations in 42 industries, including Microsoft, NBC, Salesforce, JP Morgan, McDonald’s, and The U.S. Army. He's taught over 150,000 students, has more than 500,000 online fans, an overall audience of over 5 million. Brian combines cutting-edge expertise, business experience, and professional stand-up comedy skills to deliver inspiration, info, humor, stories, and actionable takeaways, leaving every audience motivated and empowered with new tools and skills that will work today!
Mahalo to our Sponsors
Conference Location – The Royal Hawaiian, a Luxury Collection Resort, Waikiki
Parking in the Sheraton structure will be hosted by validation.
Bring ticket to registration desk for validation. We cannot validate for the Royal Hawaiian Shopping Center.
Valet parking will NOT be hosted or validated.
Parking in the Sheraton structure will be hosted by validation.
Bring ticket to registration desk for validation. We cannot validate for the Royal Hawaiian Shopping Center.
Valet parking will NOT be hosted or validated.
Contact Us
If you have any questions, contact Jamie Hartnett.
EMAIL: [email protected]
PHONE: (808) 599-1455
EMAIL: [email protected]
PHONE: (808) 599-1455