SESSION 4
Erik Therwanger
Think GREAT!
Selling thru Chaos: It’s Time to Drive Your Sales Results!
From Erik's book, Dynamic Sales Combustion, learn how to do more than having just a sales vehicle; learn how to fire up your sales engine and drive sales to new levels. Discover the high-energy power of enhancing perceptions and mastering sales activities like contacting and follow-up.
Attendees will discover the sales strategies and techniques necessary to open new opportunities, stay motivated, and impact their clients at higher levels during these unprecedented times. With an emphasis on understanding the sales engine that powers their sales vehicles, sales leaders will learn new ways to enhance their performance while achieving greater results. Today’s sales leaders will unleash their unlimited potential!
• Learn strategies to enhance your mindset
• Understand how to identify and gather important data
• Discover new ways to build deeper relationships
• Create the structure necessary for gold-medal results
BIO
Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur to help organizations achieve new levels of success. He uniquely combines leadership development, team building, sales
training, and goal-setting into strategies and techniques that empower team members and leaders to exceed expectations.
Erik has inspired audiences at companies such as US Bank, Sam’s Club, Shutterfly, RE/MAX, Hubbard Broadcasting, Thomson Reuters, U.S.
Foods, armed services commands ranging from the Air National Guard to the U.S. Marine Corps, charities like The American Cancer Society, law enforcement and government agencies, and organizations in the health
care and education industries.
Think GREAT is a Certified Veteran-Owned Business and Erik is also author of The Think GREAT Collection. Erik shares the successful, proven concepts in his seven books to give individuals and organizations the competitive edge needed for achieving new levels of success.
LUNCHEON KEYNOTE
Paul Jacobs
Jacobs Media
You Aren’t In The Broadcasting Business Anymore. . . The Changing Landscape For Consuming Media
Radio and television remain the best way for advertisers to reach large numbers of consumers. But everything is changing around us as listeners and viewers access content wherever and whenever they want, there are new competitors popping up daily, and dollars are gravitating to digital. It’s time to accept the traditional ways of doing things has to change, and broadcasting is best positioned to take advantage of these changes. In a fast-paced presentation, Paul Jacobs will showcase a new way to define our business and share actions taken by broadcasters to maximize the opportunity today, while sharing the future he saw at this year’s Consumer Electronics Show in Las Vegas.
BIO
Paul Jacobs is the Vice President/General Manager of Jacobs Media, which for thirty-seven years has provided programming, digital, sales, and social media consulting to commercial and public radio stations, including Entercom, Cox, Beasley, Hubbard, Bell Media, NPR, PRI, and many other stations. The company is credited with the creation of the Classic Rock radio format for commercial radio, as well as its research studies.
Jacobs has become a leading spokesperson for the radio industry regarding the changing in-car audio experience and the necessity for the digital transformation of the radio industry.
In a career in broadcasting and consulting that spans four decades, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit. In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media.
In 2008, Jacobs also became the President of a new mobile application development company – jacapps. The company was formed to create mobile apps for radio stations, and has since broadened out into multiple categories, including health care, real estate, and others. It is one of the largest mobile application developers, with over 1,300 apps developed worldwide.