HAB Convention 2023
REGISTRATION IS NOW CLOSED 
Call Jamie Hartnett with any questions 808-599-1455 or text 760-717-6439. Thank you.
Speakers
We are extremely excited to showcase the lineup of impressive speakers.
Speed Marriott
P1 learning
The Ultimate Guide to Generational Sales & Marketing
Derron Steenbergen
Swagger Institute
Simple Proposals that are Guaranteed to Grow Your Revenue
Merit Kahn
SELLect Sales Development
Open Minds, Close Deals. The Forgotten First Step in Sales
Erik Therwanger
Think GREAT!
Selling thru Chaos: It’s Time to Drive Your Sales Results!
Paul Jacobs
Jacobs Media
LUNCHEON KEYNOTE SPEAKER
You Aren’t In The Broadcasting Business Anymore. . . The Changing Landscape For Consuming Media
Registration is closed. Call Jamie Hartnett with any questions 808-599-1455 or text 760-717-6439. Thank you.
Schedule
|      8:00 am
Registration / Continental Breakfast
Regency I
Sponsored by Eastlan Research
|      8:45 am
Session 1
Regency II & III
Speed Marriott - P1 Learning
The Ultimate Guide to Generational Sales & Marketing
|      10:15 am
Break
|      10:30 am
Session 2
Regency II & III
Derron Steenbergen - Swagger Institute
Simple Proposals that are Guaranteed to Grow Your Revenue
|      12:00 noon
Lunch - Keynote Speaker
Monarch Room
Paul Jacobs - Jacobs Media
You Aren’t In The Broadcasting Business Anymore. . . The Changing Landscape For Consuming Media
|      1:45 pm
Session 3
Regency II & III
Merit Kahn - SELLect Sales Development
Open Minds, Close Deals. The Forgotten First Step in Sales
|      3:15 pm
Break
Sponsored by BMI
|      3:30 pm
Session 4
Regency II & III
Erik Therwanger - Think GREAT!
Selling thru Chaos: It’s Time to Drive Your Sales Results!
|      5 pm - 7 pm
Pau Hana Party
Sponsored by Nielsen
King Kamehameha Suite • Second Floor Room 280
Session Details
SESSION 1

Speed Marriott
P1 Learning

The Ultimate Guide to Generational Sales & Marketing

In this session we will take a deep dive into the minds of tomorrow including Baby Boomers, Gen X, The Millennial, Gen Z & a sneak peek at Gen Alpha. We’ll look at the various dynamics that will affect our future customers and co-workers. Whether you’re seller or manager, you won’t want to miss this session.

BIO
Speed Marriott began his career in broadcasting in the last millennium as a copywriter. He quickly discovered that copywriters drove cars from the previous decade, while account executives drove cars from the current decade. Based on this revelation, he made the move to sales and has never looked back.
 
Speed has worked for broadcast companies such as Shamrock Broadcasting (Disney), South Central Communications, Entercom (Audacy), and Eagle Communications. In 2007 Speed partnered with broadcaster Katey Woolam and Bryan Marriott to create the online training company, P1 Learning. Today P1 Learning caters to thousands of broadcast stations and media-based companies on an international basis.
SESSION 2

Derron Steenbergen
Swagger Institute

Simple Proposals that are Guaranteed to Grow Your Revenue

Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by your clients? We all agree that we would want to hear more. Yet, there is a problem. We often take the short cut that does not accomplish any of the things outlined above. Delivering a customized proposal to a client that is based on information you have gathered and clearly outlines what they are trying to accomplish is the single most impactful thing a salesperson can do to grow revenue. From gathering the information to delivering the proposal, this session will focus on simple steps to help you become better.

BIO
Derron Steenbergen is the President and Founder of the Swagger Institute. The Swagger Institute specializes in fundraising, sales and leadership training, motivational speaking, and business and nonprofit consulting. He is also the Chief Revenue Officer of Commonwealth Broadcasting Corporation. Steenbergen has over 25 years of broadcast sales experience. His years of training salespeople led to the formation of Swagger.
SESSION 3

Merit Kahn
SELLect Sales Development

Open Minds, Close Deals.
The Forgotten First Step in Sales

You’ve got the best products and services out there… you are enthusiastic and you know your stuff, but until you can get inside your prospect’s mind, you’re just spittin’ in the wind. So… how exactly do you open your prospect’s mind and prepare them to really hear your offer? So glad you asked. In this high-energy, entertaining and interactive Keynote Performance, Sales Master, Merit Kahn will teach you:

· The four magic words that transform sales results- instantly!
· How to out-sell your competition with three strategic questions
· How to implement the “Open for Business Framework” for consistent sales results

BIO
Merit Kahn, CSP started her career selling radio spots for a small suburban station outside of Chicago and went on to become the youngest General Sales Manager in the Chicago market. Today she is the CEO of SELLect Sales Development. Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and sales teams, teaching them how to stop selling and start getting SELLected by their ideal clients.
SESSION 4

Erik Therwanger
Think GREAT!

Selling thru Chaos: It’s Time to Drive Your Sales Results!

From Erik's book, Dynamic Sales Combustion, learn how to do more than having just a sales vehicle; learn how to fire up your sales engine and drive sales to new levels. Discover the high-energy power of enhancing perceptions and mastering sales activities like contacting and follow-up.

Attendees will discover the sales strategies and techniques necessary to open new opportunities, stay motivated, and impact their clients at higher levels during these unprecedented times. With an emphasis on understanding the sales engine that powers their sales vehicles, sales leaders will learn new ways to enhance their performance while achieving greater results. Today’s sales leaders will unleash their unlimited potential!

• Learn strategies to enhance your mindset
• Understand how to identify and gather important data
• Discover new ways to build deeper relationships
• Create the structure necessary for gold-medal results

BIO
Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur to help organizations achieve new levels of success. He uniquely combines leadership development, team building, sales
training, and goal-setting into strategies and techniques that empower team members and leaders to exceed expectations.

Erik has inspired audiences at companies such as US Bank, Sam’s Club, Shutterfly, RE/MAX, Hubbard Broadcasting, Thomson Reuters, U.S.
Foods, armed services commands ranging from the Air National Guard to the U.S. Marine Corps, charities like The American Cancer Society, law enforcement and government agencies, and organizations in the health
care and education industries.

Think GREAT is a Certified Veteran-Owned Business and Erik is also author of The Think GREAT Collection. Erik shares the successful, proven concepts in his seven books to give individuals and organizations the competitive edge needed for achieving new levels of success.
LUNCHEON KEYNOTE

Paul Jacobs
Jacobs Media

You Aren’t In The Broadcasting Business Anymore. . . The Changing Landscape For Consuming Media

Radio and television remain the best way for advertisers to reach large numbers of consumers. But everything is changing around us as listeners and viewers access content wherever and whenever they want, there are new competitors popping up daily, and dollars are gravitating to digital. It’s time to accept the traditional ways of doing things has to change, and broadcasting is best positioned to take advantage of these changes. In a fast-paced presentation, Paul Jacobs will showcase a new way to define our business and share actions taken by broadcasters to maximize the opportunity today, while sharing the future he saw at this year’s Consumer Electronics Show in Las Vegas.

BIO
Paul Jacobs is the Vice President/General Manager of Jacobs Media, which for thirty-seven years has provided programming, digital, sales, and social media consulting to commercial and public radio stations, including Entercom, Cox, Beasley, Hubbard, Bell Media, NPR, PRI, and many other stations. The company is credited with the creation of the Classic Rock radio format for commercial radio, as well as its research studies.

Jacobs has become a leading spokesperson for the radio industry regarding the changing in-car audio experience and the necessity for the digital transformation of the radio industry.

In a career in broadcasting and consulting that spans four decades, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit. In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media.

In 2008, Jacobs also became the President of a new mobile application development company – jacapps. The company was formed to create mobile apps for radio stations, and has since broadened out into multiple categories, including health care, real estate, and others. It is one of the largest mobile application developers, with over 1,300 apps developed worldwide.
Mahalo to our Sponsors
 Conference Location – The Royal Hawaiian, a Luxury Collection Resort, Waikiki 

Parking in the Sheraton structure will be hosted by validation. 
Valet parking will NOT be hosted or validated.
Contact Us
If you have any questions, contact Jamie Hartnett.
EMAIL:  [email protected]
PHONE: (808) 599-1455

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