Hero Mission: Brock Shiffer
Join us on May 16
Participate in-person or remotely
Help us honor American heroes with workouts that are as inspirational as they are challenging. These hero missions are perfect for any American who wants to honor one of America’s very best.

This is your chance to make your country better. All Americans are encouraged to participate and earn each hero’s challenge coin.

*This is a Partner Mission! When registering, sign up your team by selecting the option to purchase 2 tickets at once!

**Remote competitors must do the following to be eligible for a prize:
(Not required to earn a challenge coin)
-Must post a full video of the workout on Facebook or Instagram
-The post must tag @10.40.10_Fit on Instagram OR  10.40.10 Fitness on Facebook
-Use hashtags #TrainAmerican #BrockEvent 


Prizes - Only for Master Chief division (both male and female):
1st Place: $500
2nd Place: $250
3rd Place: 3 Month Battle Bar (24-count) subscription

To earn a challenge coin:
1) Must compete in Adaptive, Sergeant, or Master Chief division
2) Must complete the workout in under 15:00 minutes
Location
104010 Fitness
21020 North Rand Road, Deer Park, IL, 60047
Date & Time
May 16, 2021, 8:00 AM - 4:00 PM
workout details
The “Brock” is a partner mission. You will have an official judge to not only count your reps, but to ensure reps meet required 104010 standards. Earn your coin!
master chief
division

  • Part I: 1000m (total) Row: One athlete works at a time, split the work any way you want.
  • Part II: 120 Power Clean & Jerks (men: 95 lbs / women: 65 lbs): One athlete works at a time, split the work any way you want.
  • Part III: 1000m (total) Row: One athlete works at a time, split the work any way you want.
to earn a coin: complete in 15 minutes or less
sergeant
division

  • Part I: 1000m (total) Row: One athlete works at a time, split the work any way you want.
  • Part II: 90 Power Clean & Jerks, Total (men: 75 lbs / women: 55 lbs): One athlete works at a time, split the work any way you want.
  • Part III: 1000m (total) Row: One athlete works at a time, split the work any way you want.
to earn a coin: complete in 15 minutes or less
Power clean & jerk alternatives:
  • Barbell Hang Power Clean & Jerk (men: 75 lbs / women: 55 lbs)
  • Single Kettlebell Power Clean & Jerks (men: 44 lbs / women: 25 lbs)
adaptive division

  • Part I: 1000m (total) Row OR SkiErg: One athlete works at a time, split the work any way you want.
  • Part II: 80 Hang Power Clean & Jerks: One athlete works at a time, split the work any way you want.
  • Part III: 1000m (total) Row OR SkiErg: One athlete works at a time, split the work any way you want.
to earn a coin: complete in 15 minutes or less
Hang Power clean & jerk options:
  • Barbell Hang Power Clean & Jerk (empty barbell)
  • Dual Dumbbell Hang Power Clean & Jerks (choose any weight)
recruit division

  • Part I: 1000m (total) Row: One athlete works at a time, split the work any way you want.
  • Part II: 60 Single Kettlebell Hang OR Power Clean & Jerks (pick any weight). One athlete works at a time, split the work any way you want.
  • Part III: 1000m (total) Row: One athlete works at a time, split the work any way you want.
  • This is just for fun, no stress, and no coin to be earned.
covid cdc guideline
All participants, judges and witnesses must follow all social distancing and other local guidelines related to COVID-19 during the course of participation in the competition.
Meet Brock.

Brock is a Navy veteran, coach and eternal patriot. In his free time, he enjoys working out and punching adversity in the face. Raise your game and your country by helping us honor a hero who embodies American grit and courage.
Brock Shiffer

Our latest Hero is Navy veteran, patriot, coach, and gym fanatic Brock Shiffer.

Brock is the definition of a “Post-9/11 Generation Veteran”, enlisting in the U.S. Navy just days after the historic event that changed the life trajectory of many individuals still serving today. His service in the Navy, where he happened to meet CEO Alex Witt, gave him a sense of pride and that close-knit family unit that he felt his life was missing. His time in service was unfortunately cut short, as Brock suffered a severe T-12 spinal cord injury as the result of a car accident. This is the point where many in his shoes would find themselves with little motivation except to quit, but warriors like Brock never quit. They drive on and figure it the f*** out.

After his accident, Brock found his calling in coaching football, which enabled him to inspire young men to see pain as simply a temporary hurdle, and to keep pushing against adversity.

In 2016, adversity reared its head once again in Brock’s life, as he was diagnosed with Parkinson’s disease. Fate failed to deliver that knockout blow, and Brock fought on.

Since then, Brock has found a home at 10.40.10 fitness, and with us here at Battle Bars. His gym family constructed a physical fitness regimen that not only allows him to keep an active life, but to excel and grow his athletic abilities, injuries be damned.


Despite the difficulties above, which include hospitalizations for surgeries, pressure sores, Brock refuses to quit. He shows up at the Battle Bars HQ daily, constantly seeking improvement. In doing so, he inspires countless others, including us, to push themselves to be better Americans.

He embodies the F.I.T.F.O. mentality, and we are proud to showcase him to all of you, our valued and appreciated customers.
Chicago Culinary kitchen
The Chicago Culinary Kitchen Food Truck will be present at the event serving their amazing barbecue throughout the day.  Their menu includes:

- Hatch Chile Brisket Basket
- Pulled Pork Sandwich
- Giant Steak Skewer
- Korean Pork Quesadilla
- Spicy BBQ Pork Tacos
- Ribs

Join us on May 16
We look forward to hosting you!

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