Our latest Hero is Navy veteran, patriot, coach, and gym fanatic Brock Shiffer.
Brock is the definition of a “Post-9/11 Generation Veteran”, enlisting in the U.S. Navy just days after the historic event that changed the life trajectory of many individuals still serving today. His service in the Navy, where he happened to meet CEO Alex Witt, gave him a sense of pride and that close-knit family unit that he felt his life was missing. His time in service was unfortunately cut short, as Brock suffered a severe T-12 spinal cord injury as the result of a car accident. This is the point where many in his shoes would find themselves with little motivation except to quit, but warriors like Brock never quit. They drive on and figure it the f*** out.
After his accident, Brock found his calling in coaching football, which enabled him to inspire young men to see pain as simply a temporary hurdle, and to keep pushing against adversity.
In 2016, adversity reared its head once again in Brock’s life, as he was diagnosed with Parkinson’s disease. Fate failed to deliver that knockout blow, and Brock fought on.
Since then, Brock has found a home at 10.40.10 fitness, and with us here at Battle Bars. His gym family constructed a physical fitness regimen that not only allows him to keep an active life, but to excel and grow his athletic abilities, injuries be damned.
Despite the difficulties above, which include hospitalizations for surgeries, pressure sores, Brock refuses to quit. He shows up at the Battle Bars HQ daily, constantly seeking improvement. In doing so, he inspires countless others, including us, to push themselves to be better Americans.
He embodies the F.I.T.F.O. mentality, and we are proud to showcase him to all of you, our valued and appreciated customers.