Eavesdropping On The Influencers
Social creators have become the new power players in sports entertainment, shaping fan culture, driving conversations, and redefining how audiences connect with teams, athletes, and brands. This session explores the evolution of fan marketing in the creator era: how influence is built, how authenticity fuels engagement, and what it means for sports.
Speakers:
Aliyah Funschelle, NYC Sports Reporter, Host & Digital Creator
Maxwell Pearce, Player-Ambassador, Harlem Globetrotters & Mixed Media Artist
Frankie Flo, Soccer Freestyler & Influencer