a live talk
a micro retreat
a creative recharge
a micro retreat
a creative recharge
An extended keynote presentation by Johnny Cupcakes
"Top Innovator in Retail" —Boston Globe
Featured in INC, FORBES, WIRED, BUSINESSWEEK, NBC, NPR
& as a case study in several branding & business books
"Top Innovator in Retail" —Boston Globe
Featured in INC, FORBES, WIRED, BUSINESSWEEK, NBC, NPR
& as a case study in several branding & business books
WHY HAVE THOUSANDS OF PEOPLE TATTOOED JOHNNY CUPCAKES' LOGOS ON THEIR BODIES? AND WHY DO PEOPLE CAMP OUTSIDE HIS FAKE BAKERIES?
Over the past 23 years Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive T-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his T-shirt brand from the trunk of his rusty car at age 19, to some of the world's most sought after retail locations; How he's created a worldwide cult-like following of T-shirt collectors, and how you can build brand loyalty.
Johnny pieces together how his success reinforces the power of details, experience, and loyalty. Through his inspiring and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for building brand loyalty, inspiring innovation, and creating unique experiences.
All around the globe, Johnny's sold out lectures have proven to inspire and motivate creatives and thinkers alike. From organizations and associations—to advertising agencies, events, and business summits. Clients include; TEDx, Apple, Wieden+Kennedy, L'OREAL, Harvard, INBOUND, Disney, IBM, Audi, MIT, AIGA, Inc. Magazine's GrowCo, DECA, HOW Design Live, VW, Retail Innovation Conference and Expo, Momentum Worldwide, Vivid Ideas, SCAD, Advertising Week, Denver Art Museum, Gillette, Vantan Japan, MPI, PCMA, + more.
Over the past 23 years Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive T-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his T-shirt brand from the trunk of his rusty car at age 19, to some of the world's most sought after retail locations; How he's created a worldwide cult-like following of T-shirt collectors, and how you can build brand loyalty.
Johnny pieces together how his success reinforces the power of details, experience, and loyalty. Through his inspiring and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for building brand loyalty, inspiring innovation, and creating unique experiences.
All around the globe, Johnny's sold out lectures have proven to inspire and motivate creatives and thinkers alike. From organizations and associations—to advertising agencies, events, and business summits. Clients include; TEDx, Apple, Wieden+Kennedy, L'OREAL, Harvard, INBOUND, Disney, IBM, Audi, MIT, AIGA, Inc. Magazine's GrowCo, DECA, HOW Design Live, VW, Retail Innovation Conference and Expo, Momentum Worldwide, Vivid Ideas, SCAD, Advertising Week, Denver Art Museum, Gillette, Vantan Japan, MPI, PCMA, + more.
in-person & virtual ticketing options
Location
Coolidge Corner Theatre
290 Harvard St, Brookline, MA 02446
290 Harvard St, Brookline, MA 02446
Date & Time
Main Event:
Wednesday afternoon
November 8th, 2023
12:00 PM to 4:00 PM
SCHEDULE:
Arrive Early / General Seating
11:40am doors open
12-2 extended keynote
2:00pm - Intermission
2:20pm - "Fudge Ups"
2:45 - 3:15 Q&A
3:15 - 3:50 Networking
Schedule due to change
Wednesday afternoon
November 8th, 2023
12:00 PM to 4:00 PM
SCHEDULE:
Arrive Early / General Seating
11:40am doors open
12-2 extended keynote
2:00pm - Intermission
2:20pm - "Fudge Ups"
2:45 - 3:15 Q&A
3:15 - 3:50 Networking
Schedule due to change
over a dozen
brain treats
brain treats
you'll learn:
1.
a creative
recharge
a creative
recharge
Learn INSPIRING WAYS IN REINVENTING ONESELF
2.
TIPS TO INCREASE
SALES
TIPS TO INCREASE
SALES
people have so many options, why will they choose you?
3.
customer loYalty
& brand hysteria
customer loYalty
& brand hysteria
the kind with long queues & permanent tattoos
4.
creating killer events
creating killer events
CUSTOMERS CAMPED OUT UP TO 2 WEEKS FOR JOHNNY'S EVENTS
5.
getting whoas w/ ltd cash flow
getting whoas w/ ltd cash flow
word of mouth marketing is the best kind
6.
HYPNOTIZE PEOPLE W/ YOUR BRAND
HYPNOTIZE PEOPLE W/ YOUR BRAND
several small tweaks can increase traffic & sales
7.
finding inspiration in the daily muck
finding inspiration in the daily muck
solving problems by seeing the world in cupcake vision
8.
creating a cohesive brand experience
creating a cohesive brand experience
w/ often overlooked ingredients, details, and wow factors
9.
importance of packaging & details
importance of packaging & details
strengthen the foundation of your product or service
10.
surprise & delight done right
surprise & delight done right
free marketing through delighting customers
11.
reinventing yourself
reinventing yourself
johnny shows how he's reinvented himself over & over
12.
actionable ideas
& perspective
actionable ideas
& perspective
To expand your creative output while having fun
wait,
there's more
there's more
bonus gifts include:
three raffle
tickets
a chance to
win some kooky
(and helpful) prizes
win some kooky
(and helpful) prizes
johnny's
resources
get 12+ resources that helped jc's journey
TOTE BAG WITH GOODIES
INCLUDES A
tote bag with surprises inside
tote bag with surprises inside
special edition
event t-shirt
commemorate your time w/ exclusive
merchandise
merchandise
a small
art print
a keepsake for your office to remember this day
A CERTIFICATE OF ATTENDANCE
SHOW PROSPECTIVE OPPORTUNITIES your JOHNNY DIPLOMA
boston hotels
Traveling to Boston? Woohoo! It's a small city surrounded by smaller cities, easy to navigate by walking, driving, public transportation, or car transportation apps. While you can snag an airbnb, below are some of my favorite hotels for their unique nature and neighborhoods.
fenway
This retro-chic, music themed hotel is across the road from Fenway Park, 6 minutes on foot from House of Blues Boston. Many rooms come with typewriters and turntables + there's a Japanese pub inside called Hojoko that serves Japanese street food and tropical drinks.
Distance:
6 minute drive to Johnny Cupcakes store, 10 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Eventide, Uni,
ASTA, Time Out Market
Distance:
6 minute drive to Johnny Cupcakes store, 10 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Eventide, Uni,
ASTA, Time Out Market
beacon hill
Set in a converted jail with 6 upscale restaurants and bars nestled with exposed bricks in the vibrant Beacon Hill neighborhood, this high-end hotel is 3 minutes' walk from the Charles River Esplanade, and a mile from the eateries and shops at FaneuilHall.
Distance:
10 minute drive to Johnny Cupcakes store, 16 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Scampo, CLINK,
Flour Bakery & Cafe, Ma Maison
Distance:
10 minute drive to Johnny Cupcakes store, 16 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Scampo, CLINK,
Flour Bakery & Cafe, Ma Maison
south end
Situated by shops and restaurants in the hip South End neighborhood, this modern hotel in a stately brick building is a 7-minute walk from the nearest train station, a 10-minute walk from the Boston Public Garden and 1.5 miles from Fenway. Dog friendly + free bicycles.
Distance:
10 minute drive to Johnny Cupcakes store, 19 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Picco, Beehive,
Toro, Meyers+Chang
Distance:
10 minute drive to Johnny Cupcakes store, 19 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Picco, Beehive,
Toro, Meyers+Chang
seaport
Futuristic hotel in the seaport district is known for its rooftop bar with views of the city. Set among bars, restaurants and galleries, this trendy hotel is a 7 minutes' walk from the Institute of Contemporary Art, and an 8-minute walk from the Boston Harbor waterfront.
Distance:
20 minute drive to Johnny Cupcakes store, 25 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Bartaco, Drink,
Sportello, Row 34
Distance:
20 minute drive to Johnny Cupcakes store, 25 minute drive to Coolidge Corner Theatre event venue.
Nearby Eats: Bartaco, Drink,
Sportello, Row 34
event Location
Coolidge Corner Theatre
290 Harvard St, Brookline, MA 02446
(6 minute drive from Fenway Park)
The Coolidge Corner Theatre is an independent, nonprofit cinema and cultural institution. Since 1933, audiences in the greater Boston area have relied on the Coolidge for the best of contemporary independent film, repertory, and educational programming. Johnny's mom and dad went on dates there before he was born, where they saw the original Mad Max!
Enjoy cushy seats, cozy atmosphere, a historic building, and a concession stand where you can relish in real buttered popcorn, candy, beer, wine, and more of your favorites while helping to support the nonprofit Coolidge Corner Theatre.
Eating nearby before or after the event? Neighborhood joints include: Zaftigs, OTTO, Blossom Bar, Ivory Pearl, Upper Crust Pizzeria, Paris Creperie, Ganko Ittetsu Ramen, Pure Cold Press, Michael's Deli, Anna's Taqueria, Rainbow Sushi, The Daily Catch, Tatte Bakery & Cafe, Stoked Wood Fire Pizza Co., Genki Ya, & Bab Korean Bistro.
290 Harvard St, Brookline, MA 02446
(6 minute drive from Fenway Park)
The Coolidge Corner Theatre is an independent, nonprofit cinema and cultural institution. Since 1933, audiences in the greater Boston area have relied on the Coolidge for the best of contemporary independent film, repertory, and educational programming. Johnny's mom and dad went on dates there before he was born, where they saw the original Mad Max!
Enjoy cushy seats, cozy atmosphere, a historic building, and a concession stand where you can relish in real buttered popcorn, candy, beer, wine, and more of your favorites while helping to support the nonprofit Coolidge Corner Theatre.
Eating nearby before or after the event? Neighborhood joints include: Zaftigs, OTTO, Blossom Bar, Ivory Pearl, Upper Crust Pizzeria, Paris Creperie, Ganko Ittetsu Ramen, Pure Cold Press, Michael's Deli, Anna's Taqueria, Rainbow Sushi, The Daily Catch, Tatte Bakery & Cafe, Stoked Wood Fire Pizza Co., Genki Ya, & Bab Korean Bistro.
get a creative recharge
on november 8th
12 noon - 4pm
on november 8th
12 noon - 4pm
Limited Capacity
Secure your tickets today
Virtual options also available
Bon Appétit
Secure your tickets today
Virtual options also available
Bon Appétit
Contact Us
Interested in becoming a sponsor? A partner? Bulk ticket sales? To book Johnny to speak at your company? For these questions and any others, reach out here!