Keynote Speakers
Opening Keynote: 
Warren Bondi, CMO + Co-founder Beer Marketeers
Closing Keynote:
KYGB Board of Directors
Don't miss out.
Register by January 20, 2025 . We look forward to seeing you there.
Tracks
Outlook Hazy or Bright? Let the Yeast Decide
Dr. Allison Lange
R+D Molecular Biologist, omega yeast
Our recent investigations into yeast-dependent haze have uncovered that specific brewing yeast strains promote the formation of haze in heavily dry-hopped beer styles. We termed these yeast “haze positive” and furthermore found that the timing of dry hop additions is another key factor in producing this stable haze. Using classic genetics and next-generation sequencing, we have identified the HZY1 gene as a major driver for haze. We will walk through this research, and share some fun takeaways for brewers looking for new yeast to make Hazy (or not hazy) IPAs.
Double Seam Evaluation and Troubleshooting
Elden Rowland, Pneumatic Scale Angelus
Fundamentals of Double Seaming, Tooling Adjustments, and Can and End Inspection.
Sustainability Strategies for Craft Breweries: How to Reduce Costs, Risks, and Improve Brand Recognition
Vesela Veleva (UMass Boston) OR Luke Truman (University of Southern Maine)
In an ever more competitive market where the impacts of burning fossil fuels are evident and raw materials and utility prices are rising, no brewery can afford to ignore sustainability. This presentation will discuss the benefits of adopting sustainability strategies by craft breweries, such as: reducing business costs and risk, improving brand reputation and market share, and staying true to their missions while avoiding greenwashing. Based on work with craft breweries in New England and the recently launched BetterBev recognition program, the presenter will provide specific examples and advice on how to get started and leverage existing resources, including state and federal programs, Brewers Association tools and resources, and local colleges. Participants will have an opportunity to learn how to assess their performance and identify areas for improvement in one or more of the following 8 sustainability categories: raw materials sourcing, water conservation, wastewater reduction, energy use and emissions, cleaning & sanitizing chemicals, solid waste prevention, packaging format and materials, and sustainability culture.


Mastering CIP: Cleaning Smarter, Not Harder
Matt Stinchfield
Clean-in-place systems are used for chemical cleaning, passivation, and sanitizing in a variety of brewery vessels and packaging systems. Hazards include corrosive chemicals, scalding liquids, pressurized fluids, confined spaces, and slips, trips, and falls. Take a fresh look at your CIP protocols from the perspective of hazard assessment and create reliable, repeatable CIP safe operating procedures that are right for your equipment. Refresh your understanding of preventative and protective strategies as the two cornerstones of workplace safety. Helpful references are also provided.
Don’t Kill your Golden Goose: Protect & Perpetuate your Brewery
Larry Oxenham, American Society for Asset Protection
Is your financial house in order? Discover the tools independent brewers can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate succession.
“It takes a lifetime to accumulate your assets. Take the time to protect them.”
SB11 101 : The 10x10 Taproom
Kelly Hieronymus and Tim Buckingham, West Sixth Brewing
Learn the 101 ropes of the elusive SB11 Fairs & Festivals designation for Kentucky breweries  – how it’s beyond beer festivals, the impact of selling beer at external events on your company, how to hire and train a seasonal staff, and the decision making process of the investments made in the program. Join Kelly Hieronymus, Creative & Marketing Director, and Tim Buckingham, Events Coordinator, as they discuss how their events program before and after Senate Bill 11 passing have positively impacted the brewery’s revenue and visibility throughout Kentucky.
Brewing Results: Marketing Beyond Social Media
Chris Overlay
CEO & FOUNDER, GET HOPTIMIZED
In today's rapidly evolving digital landscape, relying solely on social media for marketing is risky and just not effective enough to grow your craft beer business. This presentation will guide you in improving performance by building a robust marketing strategy centered around your owned channels, and how to evaluate virtually any marketing platform for your business.
5 things you need to know about social media for 2025 + open Q+A/round-table 
Katie Molck
MARKETING DIRECTOR, KENTUCKY GUILD OF BREWERS
Schedule
Sunday, February 2nd  

6:00 pm - 8:00 pm
Unwind and Unplug: A Pre-Conference Welcome Presented by: Briess Malt & Ingredients Co and Brew Bridge
Take a break from the daily grind and join us for a night of fun and relaxation. Enjoy light bites, cold brews, and exciting games.
|      9:00 am
Coffee and Conversation Presented by: G&D Chillers and Conti Coffee
Brewed Awakenings: Your Morning Pick-Me-Up and Registration

Start your day right with a cup of coffee and a side of networking after check-in with Registration
|      9:30 am
Sip, Savor, and Discover: Trade Show and
Bloody Mary Bar Presented by: MG Newell
Head to the main lobby and grab a hearty Bloody Mary and a tour of the latest industry trends.
|      10:15 am
Opening Keynote: Warren Bondi, CMO + Co-founder Beer Marketeers
Where did all the beer nerds go?
Warren brings 10+ years of industry experience—with a focus on marketing, brand development, and industry trends—to discuss refocusing your brand experiences, working with the palates that we reframed all those years ago, and developing new products like THC beverages in the ever-changing landscape of craft beer.
|      11:15 am
Marketing & Operations
How to make the most of Qualifying, Fairs, & Festivals (SB11)
— Kelly Hieronymus and Tim Buckingham, West Sixth Brewing
Technical
Outlook Hazy or Bright? Let the Yeast Decide
 — Dr. Allison Lange, Omega Yeast
|      12:00 pm
Lunch presented by Moonlight BBQ and PayFWD
|      1:15 pm
Marketing & Operations
Brewing Results: Marketing Beyond Social Media
— Chris Overlay, Get Hoptimized
Technical
Sustainability Strategies for Craft Breweries: How to Reduce Costs, Risks, and Improve Brand Recognition
— Vesela Veleva, UMass Boston
Technical
Double Seam Evaluation and Troubleshooting  
— Elden Rowland, Pneumatic Scale Angelus
|      2:15 pm
Marketing & Operations
Don’t Kill your Golden Goose: Protect & Perpetuate Your Brewery
— Larry Oxenham, American Society for Asset Protection
Marketing & Operations
5 things you need to know about social media for 2025 + open Q+A  
— Katie Molck, 6AM City and Kentucky Guild of Brewers
Technical
Mastering CIP: Cleaning Smarter, Not Harder
— Matt Stinchfield, “ Brewery Safety: Principles, Processes, and People” author
|      3:30 pm
Trade Show Closes
Tidy up loose ends before they pack up and head out!
|      3:30 pm
Closing Keynote: Days of our Lagers: How the Guild works for you (panel + Q+A)
Moderators: Katie Molck, Jessy Harding
Panel: Leah Dienes, Kate Russell, Dale Shinkle, Kelly Hieronymus, Mason Forsythe, Brian Holton, Justin Matthews, Andy Reynolds, Doug Laramie
4:15 pm - 5:00 pm 
Open Museum Exploration
The museum has interactive exhibits, posters, costumes, International Bluegrass Music Association's Hall of Fame, and MORE!
|      5:00 pm
Bluegrass Music Hall of Fame closes
|      5:30 - 7:30 pm
Post-Conference Howdy Hour: A Toast to Success 
Presented by: FermSolutions and Goodwood Brewing
Celebrate the success of the conference with fellow attendees and speakers. Enjoy light bites, refreshing beer, and good company at Goodwood Brewing Company - just a few feet from the conference venue!
Speakers
DR. ALLISON LANGE
OMEGA YEAST
Dr. Allison Lange is the R&D Molecular Biologist at Omega Yeast in Chicago. She graduated from Dartmouth College with a degree in Genetics, Cell, and Developmental Biology and was awarded her PhD in Biochemistry from Emory University. Allison then brewed professionally for ~9 years in the Washington DC area. She began as a Brewer and Beer Scientist at Port City Brewing Company, then moved to be the Director of Brewing Operations, Lead Brewer, Lead QC, and Lead Cellarperson at 3 Stars Brewery. Most recently, she was Head Brewer of Old Ox Brewery.
ELDEN ROWLAND
Pneumatic Scale Angelus
Filler and Seamer Technical Specialist and Craft Beverage Sales Executive for Pneumatic Scale Angelus.
Chris Overlay
Get Hoptimized
Chris Overlay is the founder and CEO of Get Hoptimized, a marketing agency built for craft beer. For the last 3 years, Chris and his team have helped craft breweries and other craft beverage companies across North America execute effective and practical marketing strategies. Chris has over 11 years of marketing industry experience and graduated with a degree in marketing from The University of Nevada Las Vegas in 2013. When he’s not working, Chris is either homebrewing, enjoying a hike with his wife, or watching Golden Knights hockey and Denver Broncos football.
Vesela Veleva
(UMass Boston)
Dr. Veleva is a Senior Lecturer II and Co-Director of the Center for Sustainable Enterprise and
Regional Competitiveness (SERC) at the University of Massachusetts Boston. Her research focuses on pollution prevention,
sustainable production and consumption, circular economy, green chemistry, environmental
health and corporate social responsibility. She has published over 25 articles in peer reviewed
journals. In addition, she has published more than a
dozen teaching cases and a book - “Business, Environment and Society: Themes and Cases”. Dr.
Veleva is currently leading a second 2-year Environmental Protection Agency (EPA) funded
project, focused on providing pollution prevention technical assistance to Massachusetts craft
beverage manufacturers
Tim Buckingham
WEST 6TH BREWING
Tim Buckingham is the External Events Coordinator at West Sixth Brewing. Prior to joining West Sixth in 2016, Tim had 15 years of non-profit advocacy communication experience. Working for West Sixth has been a perfect blend of building and supporting community issues while also growing a new tasty business model across Kentucky. Tim is an avid bicycle commuter, bike advocate, father (bio and fur), and enjoys anything outside while sipping a crispy lager.
KELLY HIERONYMUS
WEST 6TH BREWING
Kelly Hieronymus is the Marketing & Creative Director and a managing leader at West Sixth Brewing, proudly working for the company since 2012. Throughout her time there, Kelly has stretched across many areas of the business, from bartending to event planning, all while building a completely in-house marketing program at West Sixth. Kelly is currently the Secretary for the Kentucky Guild of Brewers, and does freelance photography, design & creative consulting. Born and raised in Kentucky, you can find her drinking West Sixth IPA in the kitchen, after a bike ride, and outdoors with friends.
Matt Stinchfield
brewer and occupational safety
Matt Stinchfield is a brewer and occupational safety professional with over four decades of experience in a wide range of health and safety practices. He was the Brewers Association Safety Ambassador from 2015-22 and currently sits on the BA Safety Subcommittee. Matt also wrote the book on Brewery Safety (Brewers Publications, 2023). When he isn't brewing, Matt teaches chainsaw safety, enjoys making hot sauce, and enjoys the outdoors in the mountains of Vermont. Matt will share practical advice for improving safety during chemical cleaning at the brewery.

Larry Oxenham
Author, Senior Advisor
Larry Oxenham is one of America’s top asset protection experts, having helped thousands
of professionals achieve financial peace of mind by teaching them how to properly structure
their assets for lawsuit protection and tax reduction. He has authored and co-authored
several articles and books on the subject including The Asset Protection Bible and How to
Achieve Financial Peace of Mind through Asset Protection. His career has been credited
with helping thousands of people save millions of dollars. Larry Oxenham is a nationally
recognized speaker who has trained thousands of professionals at hundreds of conventions,
conferences and seminars across the country.
Katie Molck
Kentucky Guild of Brewers
Kate Russell
Hopkinsville Brewing
Mason Forsythe
Country boy brewing
Doug Laramie
Henderson Brewing
andy reynolds
Alexandria Brewing
Brian Holton
Monnik Beer Co.
Leah Dienes
Apocalypse Brew Works
Justin Matthews
Eridanus Brewing
dale shinkle
3rd Turn Brewing
Sponsors
We couldn't have brewed up such an incredible conference without the support of our amazing sponsors. Your generosity and dedication have made this event a reality. From the engaging keynote speakers to the innovative workshops, every aspect of this conference was made possible by your contributions.
We're truly grateful for your partnership and look forward to collaborating with you on future events.

A special thanks to Holston Gases for their generous support as Title
Sponsor. Their commitment to the Kentucky Craft Beer Industry has made a significant impact on this event and others.
Thank you VisitOwensboro for supporting our industry in your historic city.
Conference Location
311 W 2nd St, Owensboro, KY 42301
The Bluegrass Music Hall of Fame & Museum is a bluegrass music museum in Owensboro, Kentucky, United States. The museum has interactive exhibits, posters, costumes, live instrument demonstrations, and International Bluegrass Music Association's Hall of Fame.
 Kentucky Guild of Brewers New Brewer Boot Camp 2025 
Join us on Sunday, February 02, 2025 at The Pub on Second
A dedicated day for new and emerging brewers to learn from industry experts and connect with their peers.
Location
Date & Time
February 2, 2025, 1:00 PM - 5:00 PM
Schedule
12:00 PM-12:45 PM
Howdy Hour Collaboration
The Pub on Second will host a Kentucky Guild of Brewers New Brewer Collaboration, Howdy Hour.
New Brewer Collaboration provided by Briess Malt and HOPSTEINER
1:00 PM-1:25 PM
Welcoming note, icebreaker, and Guild 101
— Katie Molck and Jessy Harding

1:30 PM-2:25 PM
Pouring Traffic: Best Practices for Brewery Websites & SEO
— Chris Overlay
 
2:30 PM 3:25 PM
TTB Regulations
— Missy Keller

3:30 PM-4:25 PM
New Year, New Beer: A New Brewer Roundtable with Alex Vogt and Doug Laramie

4:30 PM-5:00 PM
Finish up collab

6:00 PM-8:00 PM
Welcome Reception at The Brew Bridge

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