The world's premier luxury marketing conference for luxury professionals across sectorsWhy attend The luxury consumer, be it for luxury goods, services, real estate, hospitality or retail, needs to feel special in a time of economic and geopolitical upheaval. Affluent and wealthy consumers, particularly in the younger cohorts, have become more discerning in their purchases. They seek more authenticity in their experiences with luxury brands and luxury professionals. They also want to be part of the brand story.
Recent research has shown that luxury organizations are pampering their VICs (very important clients) even as the core customers in the middle claim they don't feel the love, and the aspirational base comes under pressure from market forces. Marketing now has to work doubly hard to connect brand with audience via resonating messaging, as well as generate desire, restore trust and build loyalty.
Focus This event will outline how luxury professionals and the brands they represent have to recalibrate their marketing, messaging, use of AI and delivery of experiences. The summit will also offer select brand spotlights, state of luxury marketing research, analyses on evolving consumer behavior, the latest on AI in marketing, and tips on new techniques and best practice.
Pre-Event Cocktail Reception on Tuesday, May 12 Howard Hanna will host and sponsor an elegant cocktail party at 111 West 57th Street, one of New York's most iconic luxury addresses on Billionaires' Row. The property affords spectacular views of the city, embodying the luxury ethos central to the brand.
A production of Luxury Roundtable and Luxury Marketer
Partners: UBS Gramercy Wealth Management Group and
Howard Hanna Real Estate ServicesUBS is the world's No. 1 wealth manager. Howard Hanna is America's largest independently owned and operated real estate company. Luxury Roundtable is the world's leading producer of networking-oriented summits for luxury professionals. Luxury Marketer is the leading provider of luxury intelligence and analysis for luxury professionals across all sectors.
Sponsorship queries Please contact
[email protected] for the lunch keynote and other sponsorships