Mastering Media with Ginella Massa
Join us on July 22 or July 24
$75 | Virtual | 30 participants max per session

Join Equal Voice for an exclusive  Pop-Up Campaign School led by Ginella Massa—award-winning broadcaster, public speaker, and media strategist.

In this 90-minute virtual workshop, Ginella will break down what makes a story newsworthy, how to pitch it, and who to pitch it to. She’ll also guide you through building powerful messages and mastering interviews—with a focus on how to take control of the conversation and stay on message.

With only 30 participants per session, you’ll benefit from personalized insights and hands-on training from one of Canada’s most dynamic media professionals. We are piloting this initiative with two exclusive workshops on July 22 and July 24.

Whether you're preparing for public life, campaigning, or representing your community—this is your chance to level up your media game. While the sessions are open to all women, they are designed with a strong focus on the unique experiences and challenges faced by women from marginalized communities, including visible minorities and those navigating accessibility barriers. Ginella brings lived experience and industry insight to help participants feel confident, prepared, and in control of their narrative.

Program Cost:
  • The program fee is $75 per session. Don't let cost be a barrier - Financial assistance and childcare subsidies are available upon request! 
Location
Zoom
Date & Time
July 22, 2025, 5:00 PM EST
July 24, 2025: 8:00 PM EST
Meet Ginella Massa
Ginella made history as North America’s first hijab-wearing national news anchor, hosting on CBC. As CEO of Massa Media & Communication Inc., she brings 13+ years of newsroom experience to her work helping clients craft strategic communications that resonate. Ginella is passionate about closing the media literacy gap and changing the narrative for marginalized communities.

 https://www.massamedia.ca/

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