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Strategic Accounts Summit 2025
September 16-19, 2025 | Missoula, Montana
Join us in the mountains this fall
How often do you explore Montana while networking with industry pros? The Strategic Accounts Summit is a fun, invite only 3-day event that brings together your strategic & technical account teams, our executive & product teams, and other leaders of top brands in the fitness & wellness space.
This exclusive summit offers insights into our latest product launches & future roadmap, paired with opportunities to experience the beauty of Missoula. We can't wait to see you there!
This exclusive summit offers insights into our latest product launches & future roadmap, paired with opportunities to experience the beauty of Missoula. We can't wait to see you there!
This year’s summit, at a glance
Tuesday, September 16
Arrive
For those flying, the nearest airport to the event is Missoula Montana Airport (MSO). Feel free to arrive at your leisure, the welcome event will start at 5:30pm.
Wednesday, September 17
Show, share, and tell
We’ll kick things off with product showcases, industry best practices, and roundtable discussions at the historic Wilma Theater. There will also be live music and food trucks in the park.
Thursday, September 18
Choose your own adventure
This is your chance to get outside and explore Missoula—choose from hiking, rafting, pickleball, art class, and more.
Friday, September 19
Depart
Safe travels to your next destination.
TRAVEL DAY
Tuesday, September 16th
5:30 - 7:30 PM
Welcome Event
Kick off the event with a warm welcome, light refreshments, and a chance to win wellness prizes from Hyperice, HigherDOSE, lululemon, and Nike in our free Parafin-sponsored raffle.
Residence Inn Missoula Downtown Rooftop
(Note this is the Residence Inn not the AC Hotel) 125 N Pattee St, Missoula, MT 59802
Residence Inn Missoula Downtown Rooftop
(Note this is the Residence Inn not the AC Hotel) 125 N Pattee St, Missoula, MT 59802
CONTENT DAY
Wednesday, September 17th
Content Day will be held at The Wilma. The Wilma is approximately a 5 minute walk from The Residence Inn and the AC Marriott. The address is 131 S Higgins Ave, Missoula, MT 59802.
8:30 - 9:00 AM
Breakfast
Breakfast will include yogurt, granola, fruit, gluten free and dairy free baked goods, coffee, and tea.
9:00 - 9:45 AM
Opening Remarks
Fritz Lanman, Chief Executive Officer
9:45 - 11:15 AM
Product Showcase
Product Team
11:15 - 12:15 PM
Product Roundtable
Mindbody + Booker Product Team
12:15 - 1:00 PM
Lunch
1:00 - 1:45 PM
Marketing Best Practices
Zach Apter, Chief Marketing Officer
1:45 - 2:00 PM
Raffle Winners Announced
2:00 - 2:45 PM
Customer Insights Panel
Hosted by Edward Hertzman of Athletech
2:45 - 3:00 PM
Break
3:00 - 3:45 PM
Hero Partner Presentations
Parafin, Stripe, Authentic
3:45 - 4:30 PM
Hero Partner Roundtables
Parafin, Stripe, Attentive, Authentic
5:00 - 8:00 PM
Live Music and Food Trucks at Caras Park
Caras Park Pavilion
123 Carousel Dr, Missoula, MT 59802
To access, take the stairs down from the front of the Wilma. For an accessible route take Front St. down to Ryman St. to the parking lot of Caras Park.
Please dress weather appropriate as the event will be entirely outside. In case of rain, the event will still go on as planned, as the pavilion is covered.
123 Carousel Dr, Missoula, MT 59802
To access, take the stairs down from the front of the Wilma. For an accessible route take Front St. down to Ryman St. to the parking lot of Caras Park.
ACTIVITY DAY
Thursday, September 18th
Spend a day exploring Missoula’s best with options tailored to your pace and passion!
7:30 AM
M Hike
Meet at the office (101 E Front St, Missoula, MT 59802). From here Montana based Account Manager, Tiana Crowl, will guide you from downtown Missoula to the base of the M hike, about a 25 minute walk. The hike itself will be another 45 minutes. Tiana will guide the group back to the office.
This picturesque hiking trail near Missoula, Montana, offers stunning views overlooking the city and surrounding mountains. The trail involves a continuous steep climb to the top, but hikers can take advantage of the benches between the switchbacks to rest and enjoy the views. 1.2 miles, 643 ft elevation gain.
This picturesque hiking trail near Missoula, Montana, offers stunning views overlooking the city and surrounding mountains. The trail involves a continuous steep climb to the top, but hikers can take advantage of the benches between the switchbacks to rest and enjoy the views. 1.2 miles, 643 ft elevation gain.
7:30 AM
Breakfast
A light continental breakfast and coffee will be provided in the ClassPass office.
ClassPass Office: 101 E Front St, Missoula, MT 59802
ClassPass Office: 101 E Front St, Missoula, MT 59802
8:30 - 12:00 PM
Pickleball Tournament
Meet outside of the Residence Inn at 8:30am where buses will shuttle you to PEAK Racquet Club and will run on a loop between the club and the ClassPass office. Courts are rented from 9am to 12pm. Paddles and balls provided!
11:30 AM
Lunch
ClassPass Office: 101 E Front St, Missoula, MT 59802
12:30 - 4:00 PM
Option 1: River Float
Lewis & Clark trail adventures will guide us through town on a peaceful river float on rafts. Meet at end of Pattee street- (lot across from Holiday Inn/behind Bank of Montana) at 12:30pm. From here you will board a bus that will take you to the start of the float. The float will end downtown, within walking distance of the hotels.
1:00 - 3:00 PM
Option 2: Crochet Class
Group crochet class at The Craft Corner & Art Classes 127 N Higgins Ave 2nd Floor Atrium, Missoula, MT 59802
1:30 PM
Option 3: M Hike (Round 2!)
Meet at the office (101 E Front St, Missoula, MT 59802). We will guide you from downtown Missoula to the base of the M hike, about a 25 minute walk. The hike itself will be another 45 minutes. We will guide the group back to the office.
4:30 PM
Dinner
The Keep
Board the buses outside of the Residence Inn Hotel at 4:30pm to take you to The Keep restaurant. Cocktail hour will be from 5:00 to 6:30pm, with the buffet opening at 6:30pm. Dress is casual.
Board the buses outside of the Residence Inn Hotel at 4:30pm to take you to The Keep restaurant. Cocktail hour will be from 5:00 to 6:30pm, with the buffet opening at 6:30pm. Dress is casual.
Travel details
Cars
We recommend Uber or Lyft for airport transportation, though car service can be scheduled for pick up & drop off ahead of time.
Hotels
We have room blocks at two downtown hotels: the AC Hotel Missoula Downtown and the Residence Inn Missoula Downtown. The hotels are right next door to one another so you can't go wrong in choosing! To book call the Sales Office at 406-218-7108 or email [email protected]. Group discount of $269 per night expires 8/15.
Questions
Reach out to your account manager for more details.
These brands said yes, will you?
Active Wellness
Arch Amenities Group
BeBalanced
Bellacures
BODYROK
Burn Boot Camp Brand
Cereset
CHANGE
Clean Your Dirty Face
CorePlus
Deka Lash
DivaDance
Evolution Laser
exos
FIT House of Brands (fka F45 Training)
Five Iron Golf
Flow Yoga Texas
Gradum Baseball
Hand and Stone
JETSET Pilates
Kaia Yoga Centers
MADabolic
Mighty Pilates
MoreYoga
Motivate Studios
Oak Haven Massage
Organic Bronze Bar
Oxygen Yoga & Fitness
Power Yoga Canada
Pureinformatique
Pureinformatique
Regymen Fitness
Serasana
Simplicity Laser
Solidcore
Spavia
SPENGA
Sweat Yoga
SweatHouz (SWTHZ)
Twin Cities Orthopedics | Training HAUS
VITAL Climbing
WellBiz Brands
Youth Franchise Brands
Thank you to our sponsors
Missoula packing list
- Casual attire: Wear whatever makes you feel comfortable for presentations, dinners, etc.—Missoula is very laid-back
- Activewear & sneakers: We’ll offer opportunities to explore outdoors and try local ClassPass studios
- Jacket & layers: Montana can get into the low 30s at night, so be sure to bundle up
- Rain gear: Missoula has beautiful weather, but pack a weather-proof jacket just in case
Where to eat
For Breakfast/Lunch: Market on Front, Black Coffee-Wren
For Lunch/Dinner: Zoo Thai, The Camino, 1889 Steakhouse
For Dessert: Mary's Mountain Cookies, Big Dipper Ice Cream
For Breweries: Conflux Brewing Company, The Dram Shop
Check out the Missoula Dining Guide for more options!
Thank you to our partners
Explore Missoula & Montana
Our favorite things to do in Missoula include trekking the University of Montana “M” trail, checking out the Wilma Theatre, and strolling along the riverfront walk & Brennan’s wave.
If you have time to explore greater Montana, we’d recommend a trip to Glacier National Park, Yellowstone, Flathead Lake, Whitefish, the Bitterroot Valley, Bozeman, or Big Sky.
If you have time to explore greater Montana, we’d recommend a trip to Glacier National Park, Yellowstone, Flathead Lake, Whitefish, the Bitterroot Valley, Bozeman, or Big Sky.
Countdown to the summit