Learn how to leverage social media and media relations to promote your business: Tuesday, June 14th from 11:00 am-2:00 pm in Oconto.
Oconto County Tourism is hosting educational events for you to get the insights you need to drive brand awareness and new business.
Each event will feature two presentations focusing on:
Facebook, Instagram and Google - How to successfully build followers, drive engagement and build brand awareness - Topics include:
- Building followers
- Creating eye-catching content
- Tools used to develop graphics and videos
- Organic growth v. boosted posts v. paid ads
- Audience targeting
- Geofencing
- Measuring success
Media relations – generate local and regional earned media - Topics include:
- Understanding how the media works
- Know when to contact
- Know who to contact
- Developing effective story angles
- Effective media interviews
- Earned media best practices
Presented by Leonard & Finco Public Relations, Inc.
Each presentation will be followed by a Q&A session and time for one-on-one discussion with the presenters at the end of the event. Lunch will be provided.