Learn how to leverage social media and media relations to promote your business: Tuesday, June 14th from 11:00 am-2:00 pm in Oconto.

Oconto County Tourism is hosting educational events for you to get the insights you need to drive brand awareness and new business.
 
Each event will feature two presentations focusing on:

Facebook, Instagram and Google - How to successfully build followers, drive engagement and build brand awareness - Topics include:

1. Building followers
2. Creating eye-catching content
3. Tools used to develop graphics and videos
4. Organic growth v. boosted posts v. paid ads
5. Audience targeting
6. Geofencing
7. Measuring success

 
Media relations – generate local and regional earned media - Topics include:

1. Understanding how the media works
2. Know when to contact
3. Know who to contact
4. Developing effective story angles
5. Effective media interviews
6. Earned media best practices

 
Presented by Leonard & Finco Public Relations, Inc.  
 
Each presentation will be followed by a Q&A session and time for one-on-one discussion with the presenters at the end of the event.  Lunch will be provided.