Description:
Most people have tried an AI chatbot, asked it a few questions, and moved on. That is not where the value is for a business owner. The real shift happens when AI stops answering questions and starts doing the work: drafting the proposal, building the spreadsheet, researching the prospect, handling the follow-up. In this session, Samori Coles breaks down how Claude actually fits into a small business, with live examples you can picture in your own day. No hype, no jargon. Just a clear look at what this tool does, where it saves you real hours, and how to put it to work without hiring a tech team or learning to code.

What you'll learn:

What Claude actually is
See how Claude differs from the chatbot you've already tried, and why "coworker" is a more useful way to think about it than "search box."

Hand off real work
Watch Claude take on multi-step tasks start to finish, from messy notes to a finished deliverable, in the time it takes to eat lunch.

Build without a developer
See how owners are creating simple tools and automations for their business with no code and no engineering hire.

Where to start in your business
Leave with a practical first move you can make this week, plus a clear sense of what's worth building versus buying.