Jennifer Manganello
UNIVERSITY AT ALBANY
Professor, School of Public Health
"Learning the basics - the lingo and the process - was very interesting. I learned how to prepare a business thesis, articulate value, and create a business model canvas. Listening to the other presentations was also extremely helpful."
Scott Tenenbaum
SUNY Polytechnic institute
Professor, College of Nanoscale Science and Engineering
“ZAP! helps make the point that understanding what the customer needs is key to creating a viable commercial company. It is important to get out of the academic bubble and get honest feedback from real people who may actually use your product. Hearing that your assumptions may be wrong, and then learning how to take that advice is more valuable than anything else a new entrepreneur can learn.”
David Logan
SUNY MARITIME COLLEGE
GRADUATE
“The market-based approach of the business canvas makes a lot of sense. The support this program offers is incredibly helpful, I especially appreciate the direct feedback.”