Leap Beyond Borders:
Scaling into the U.S. Market
Thursday, February 29th, 2024
Get ready to embark on a thrilling journey into the heart of conquering the U.S. market! Join Communitech Outposts to unlock the secrets of success to global expansion.

Immerse yourself in a dynamic environment alongside fellow sales leaders. Exchange ideas, connect with industry experts and gain actionable tactics that can immediately impact your bottom line.

Meet our Expert Trailblazers who will guide you through the intricacies of establishing a successful team in the U.S, earn valuable strategies to minimize risks and ensure regulatory compliance.

Gain Valuable Insights into regional best practices that will enable you to unlock new opportunities and drive exponential growth. Plus learn about emerging trends, innovative sales techniques and the latest technologies that are revolutionizing the sales landscape.
Location
Communitech Hub -
Roddenberry

151 Charles Street West, Suite 100, Kitchener, Ontario, Canada, N2G 1H6
Date & Time
Thursday, February 29, 2024
12:00 p.m. - 2:00 p.m.
Agenda
12:00 p.m.
Networking
12:30 p.m.
Panel + Q&A Session
1:30 p.m.
Networking & Pizza
Speakers
Jason Cassidy
Shinydocs Corporation
Founder And CEO
Jason is a recognized leader in preparing your digital content for Privacy, Security, Artificial Intelligence, and Information Governance. Jason currently sits on the Board of Directors for AIIM International and is a speaker and thought leader at information events and conferences world-wide.
Ruth Casselman was the founding Chief Operating Officer at Alert Labs - an IoT technology manufacturing and data analytics company specializing in reducing millions of dollars in wasted water and preventing water damage in commercial properties.

After building organizational capability, and raising capital from government funding, banks, angel investors, and venture capital to grow the business, Ruth led the merger and acquisition activities for Alert Labs’ acquisition by Watsco, Inc. Watsco is publicly-traded on the NYSE (WSO); operating the largest distribution network for heating, air conditioning and refrigeration (HVAC/R) products across the United States, Canada, Mexico and Puerto Rico, Latin America, and the Caribbean. Ruth continued as the COO at Alert Labs until December 2021.

Ruth now serves as the Chair of the GTAN Angel Network Board (#1 Seed Stage Private Investor in Canada), Chair of the Accelerator Centre Board of Directors, and a Due Diligence Committee member for Impact Investing for the Waterloo Region Community Foundation.

Before Alert Labs, Ruth had global responsibility for crisis management in the BlackBerry Network Operations Centers (NOC), and then transitioned to lead Public Relations for BlackBerry Enterprise and Security. Ruth earned her B.Sc. from the University of Waterloo, and is completing her Master of Business Administration (MBA) from Athabasca University.
Ruth Cassleman
Chair of the GTAN Angel Network Board,
Chair of the Accelerator Centre Board of Directors,
Due Diligence Committee member for Impact
Investing for the Waterloo Region Community Foundation
Janice Vogtle
Global Affairs Canada
Trade Commissioner And Head Of Office, Waterloo Region
Janice Vogtle joined Global Affairs Canada (then DFAIT) in 1999 and has served in a variety of capacities in Canada and abroad, leading multi-sector teams.

She was assigned to the High Commission of Canada in the United Kingdom and Northern Ireland as Investment Counsellor and Trade Commissioner (2016-2021), and was posted twice to the Consulate General of Canada in Hong Kong, as Consul and Trade Commissioner (2012-2016) and as Vice Consul for Public and Economic Affairs (2000-2003).

In Canada, she was Deputy Director for Investment, Innovation, and Services for Ontario Region (2009-2012). Trade Commissioner for Aerospace, Defence and Security (2004-2007), and Desk Officer in the West Africa Division (1999-2000).

She has also lived and worked in Ghana and Zimbabwe. Janice has a Bachelor of Science from the University of Guelph, a Master of Environmental Studies from York University, and is a Certified International Trade Professional (CITP). She is married with two children.
Moderator
John Griffin
President, sterling capital brokers
Since inception, Sterling Capital Brokers has specialized in cross-border benefits for clients operating on both sides of the US/Canada border. Their expertise has helped organizations access benefits that would otherwise not be available to them. As president, John oversaw a period of tremendous growth in the firm where Sterling grew from managing less than $40million of premium to over $800 million. With more than twenty years of experience in the industry, John is one of the key thought-leaders, particularly as it pertains to giving advice about structuring plans across the globe.
Location
Communitech Hub® - 2nd Floor Cafeteria
151 Charles Street West, Suite 100, 
Kitchener, Ontario, Canada, N2G 1H6
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