AI agents are changing how consumers discover products, make decisions and transact, reshaping the traditional shopping journey and raising new questions for retailers and brands.

Join AWS and Anthropic for an intimate conversation on what agentic commerce means in practice, how leading businesses are preparing, and where the biggest opportunities and challenges lie as the technology evolves.

We’ll look beyond the hype to explore the decisions businesses need to make now, including where to move quickly, where to be deliberate, and what it will take to get agentic commerce right as we head into 2027.

- Retail excellence — ecommerce, unified commerce, fulfillment, conversion, data at scale
- Shoppertainment — brand storytelling, content creators, social shopping, immersive experiences
- Evolving customer expectations — loyalty strategies, personalization, consumer behavior shifts