What this is:

Shots & Spreadsheets is a live 6-week course that gives you the complete business foundation to open, run, and own a profitable coffee shop. Not pre-recorded. Not a PDF you forget about. Live, every week, with real operators, real experts, and real answers to your specific situation.
90 minutes a week. 6 weeks. 20 students maximum — because when you have a question about your lease, your break-even, or your hiring decision, you deserve a direct answer, not a response meant for a room of 200 strangers.

How every session runs — and why it works
Every single session follows the same structure. It is not an accident. It is built this way because each piece does something the others cannot.

A BaristaSource graduate opens with their real story. Not a highlight reel. Where they started, what nearly broke them, and what they would tell you right now if you were sitting across from them.
Kelley teaches the core content for that week. No filler. No theory that floats above your actual shop. Everything is applicable to the decisions you are about to make.

An industry expert goes deep on their specialty. Not a cameo. A full 30 minutes with someone who lives inside the exact part of the business you are about to enter — and then stays for your questions.

Live Q&A closes every session. You bring what is actually on your mind. You leave with actual answers.

You are not watching a recording. You are in the room.

What you have when it is over:
A complete business framework you built week by week. A network of industry professionals you met live and can actually reach. A BaristaSource Certificate of Completion.
And a clear next step.

Students who finish this course and attend the BaristaSource Atlanta in-person workshop say the same thing every time: the online course gave them the plan. Atlanta gave them the confidence to execute it. The hands-on bar training, the real equipment, the muscle memory that only comes from being behind a counter — that is what Atlanta is built for. This course gives you everything else.

The details:
Live via Zoom — 90 minutes per session
Once per week for 6 weeks
Maximum 20 students
BaristaSource Certificate of Completion included
There are 20 spots in this cohort.

Not as a sales tactic. Because 21 students means someone does not get the direct answer they came for. Every seat that fills is one less spot for someone who is ready to open their shop and needs this room to do it.

If that person is you, do not wait for the next cohort to find out.

Claim your spot and we will see you Week 1.