AGENDA

Wednesday, Nov. 13
at Marriott Downtown Orlando

6pm-9PM

SPEED NETWORKING, Opening Q&A, and reception
  

6pm - Speed Networking + Reception
OPEN TO ALL ATTENDEES - EARLY CHECK-IN 

Kick off Social Fresh with a fun, structured opportunity to meet awesome social media professionals like yourself, face-to-face, one person at a time. And yes, adult beverages will be available during this time.

7:15PM - PANEL: THE FUTURE OF SOCIAL in 2020
OPEN TO ALL ATTENDEES - EARLY CHECK-IN 
PanelistS: MediaCom, Facebook, Floor & Decor, Keurig Dr. Pepper  

Join our expert speakers for an open discussion on where social media marketing is headed in the next year. Will Facebook lose prominence? Does TikTok have staying power? Bring your biggest questions, concerns, and suggestions for a 30 minute Q&A to help us kick off Social Fresh 2019. 

Thursday, Nov. 14
at Full Sail University

8:45am

Doors Open & Check-in
General Session

9:30am

The State of Social Media in 2019
JASON KEATH - CEO, SOCIAL FRESH,  Nicole D'Alonzo - Partner, SOCIAL FRESH 

Is Facebook flailing? Is TikTok taking over? Should you have an IGTV strategy? Join Jason and Nicole as they break down the biggest platform updates and industry trends from 2019 and predictions about what's next in social media. 

10am

More Than A Meme - Developing a Social Brand Personality That Sells (Panel)
Panelists: Steak-umm, betabrand, Mailchimp, The Social Lights (Gushers)  

Brand personality drives consumer attention, engagement, and spending. It's more important than ever not just to have a social presence but for brands to have something to say and to be memorable. Join this panel of leading social brands as we discuss what elements make brand personality work for your business and what to avoid. We’ll dive into brand voice, humor, two-way communication, response time, strong copywriting, internet culture, memes, gifs, original creative and more.

11:00Am

The 50 Freshest SOCIAL Marketing Tools Today
Sarah Evans - Founder & CEO, SEVANS STRATEGY  

Join digital correspondent Sarah Evans as she breaks down the 50 most important social marketing tools that should be in your tactical arsenal. She's organized them in three, key digital categories: organic, advertorial and micro-moments (she'll also explain what those are!). If you struggle with tool overload, or just don't have great processes and procedures for creating, managing and tracking your content, this is an essential presentation.  

11:30Am

Creating A Modern Content Machine
Josh Karpf - Director, Digital and Social Media, Keurig Dr Pepper  

The internet and social media is increasingly visual with big content production demands on every business, big and small. Creating images and video with real returns on business is a huge part of the job. A visual focus makes every social media team a small ad agency, with expectations of “making it viral” or “breaking the internet” on a regular basis. In this session, Josh will walk through key process decisions that can help any team create more engaging social content, that scales to your company’s resources and team size.  

12pm

Networking Lunch

12:45pm

BREAKOUT Discussions 

Small group discussions on the biggest topic in the industry today.

1:15pm

Building Thriving Communities with Creativity, not Cash
Nikki Sunstrum - Director of Social Media & Public Engagement,  
University of Michigan 

After over a decade of content proliferation, keeping newsfeeds fresh is a necessity for continued social media success. In this session we’ll explore how to create captivating video, innovative conversations through thought leadership, elevate understanding with animation, and leverage trends to educate consumers and increase outreach globally. 

1:45pm

Expecting More From Influencer Marketing
Jim Tobin - President, Carusele 

Influencer marketing can and should be geared toward driving real business results, including retail sales online or in store. After this session, you’ll be able to:
– Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing.
– Understand the important distinction between potential impressions and true views.
– Learn how to work with the right influencers and get their content seen by the right audiences.

2:15pm

Branded vs. Landed: Tailor Your Social Ads To Your Objective
Jessica McGlory - Director of Paid Social Media Marketing, BomBas 

The conversations driven with great social video content can help boost a brand’s awareness and with a sharp, clear call-to-action, a direct response video can drive performance results. Distinguishing how to tailor your videos for success requires pairing best practices with tried and tested methods. After this talk, attendees of will takeaway:
– The best practices for branded video and performance video
– Case study examples of creative that drove brand awareness
– Case study examples of creative that drove revenue
– How to build video that will perform on social

3:00pm

Selling Social In: Building Bigger Teams, Budgets, and Support (PANEL)
PANELISTS: PELOTON, Stop Soldier Suicide, Floor & Decor, Social Fresh 

As an industry, social media  is understaffed, under-budgeted, and overworked. Most social media managers are still a one person team. But, there’s good news. There are clear steps to help you and your company sell internally for more social media budget, additional team members, support, and resources. Join our experts to review what works, what doesn’t and get your questions answered.

3:45pm

The Future of Social is Relatability
Brian Fanzo - Founder, iSocialFanz 

The key to breaking through in social, getting likes and comments and real revenue from social marketing, is being relatable. Real connections with your fans. It's not all memes and Ice Buckets. Join Brian Fanzo as he teaches you how purpose, customer service, transparency, brand voice, humor, and innovation all mix together to help your brand relate to your most valuable customers. Brands that are relatable will outperform their competitors over the next 10 years. If you're genuine, you'll win.

4:15pm

Auditing Your Social Marketing for Mobile Outcomes
Akili Ferrill - Global Marketing Solutions - Media & Entertainment, Facebook 

Social media is mobile-first, and for most consumers today, mobile-only. It’s more important than ever that your brand is reviewing your social content and overall social strategies for how they're working for the mobile end user. And specifically focused on the business outcomes your most trying to drive.

6pm

VIP SPEAKER Reception
Speakers AND VIP PASS HOLDERS ONLY

Networking happy hour for speakers and VIP Pass holders.  Brought to you by Tagboard.

7:30pm

FRESH Networking - Happy Hour

Meetup for the opening happy hour to network with your fellow social media pros.  

Friday, Nov. 15
AT FULL SAIL UNIVERSITY

9:30am

A Creativity Cheatsheet for Your Brand's Social Style
Jason Keath - CEO, social Fresh   

Kick off the last day of Social Fresh with Jason as he reviews a ton of great social media content examples and the techniques used to create social media content with a unique personality.

Jason will review 10 social media content templates that can help your brand zero in on a more creative content schedule in 2020. From camera and design techniques that make a. visual splash to editorial and video decisions that will improve your story telling. Your mission is to pick 3 new content tactics to test that align with your brand style.

10:00am

Conscious Social Media Lessons From A Nonprofit Pro
Tina Starkey - CMO, Stop Soldier Suicide 

Non-profit marketers face the same challenges as most modern marketers in the social space, all while working with smaller budgets and having to generate revenue without providing a tangible product or service in return. Join Tina Starkey to learn how to optimize your social media strategy to the modern-day, conscious consumer. Lessons include giving yourself permission to make shorter videos, using social messaging for customer acquisition and retention, and creating relatable content on a budget. 

10:30am

The Process Behind Compelling Social Video
Panelists Include: BOMBAS, QVC, Washington Post, ISocialFanz  

Video is a becoming a larger and larger demand on social teams each year. As well as a big opportunity for engagement, brand, and conversion. In this session, our expert panel will discuss the strategies behind their social video efforts, including ideation, production and promotion. We’ll discuss short snackable video content, new creation tools and platforms, longer form video, story telling, shot making, and more.  

11:30Am

The Decision Journey: How to Create Intentional Content
Lauren Teague - Social Media Strategist, Convince & Convert  

Relevance is the killer app in today's social landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey.  In this session, strategist Lauren Teague explains taking content efforts to the next level -- through hyper relevancy and delivery that meets your audience's needs. Using a proprietary journey map developed by Convince & Convert, Lauren shows how to determine what audiences need at every step to stay interested and engaged.  You'll learn how to analyze existing content efforts, intentionally develop new content, and share it at the right time and place to guide your audience’s journey. 

12pm

Community in the Social Space: How to Lead with Your Followers
Kara Cronin - Community Lead, Shine 

It’s easy to get stuck focusing on broadcasting great content as your social media strategy, and skip over building community and discussion with your fans. The power of community is a huge opportunity that most brands are missing out on. In this session, Kara will break down how to build brand affinity by fostering meaningful relationships between community members, how to garner respect by amplifying the voices of your super users and biggest fans, and the power of intimacy at scale.

12:30pm

Networking Lunch

1:15pm

BREAKOUT DISCUSSIONS

Small group discussions on the biggest topic in the industry today.

1:45pm

Top Measurement Mistakes Social Media Marketers Make
(And How To Fix Them)
Amber Naslund - Senior Content Marketing Evangelist, LinkedIn 

The right measurement approach for your social media program depends on many factors: your resources, the technology solutions you have access to, and how advanced your program is. In this session, we’ll cut right through the theories and into the nuts and bolts of specific barriers to successful social measurement and how to sure up your process. 

We will review: 

– Choosing the performance metrics that are right for your content program 
– Finding the metrics that can actually tie content to business results 
– Building a measurement program you can actually manage with a lean team

2:15pm

Create Facebook and Instagram Ads That Will Deliver In 2020
Susan Wenograd - CMO, Aimclear

Ad costs have skyrocketed, inventory has dwindled, and bottom of funnel selling is a standing-room-only boxing match. How do advertisers and brands stay relevant in a competitive and quickly changing social advertising landscape that will keep evolving in 2020? 

Break out your crystal ball and check in with the future to lay your groundwork for success heading into next year. Susan will show you the ad placement you must master NOW to win next year, why some oldies are still goodies, utilizing the tools within the platforms to master your strategies, and how to use low cost/high touch campaigns to drive brand awareness in a measurable way. 

3pm

The Craft of Content: Moving Beyond Best Practices
Leah Feygin - Head of US Creator Content Solutions, Twitter

It's never been harder to earn attention and create meaningful connections: there's more content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content that's both meaningful and memorable. This talk will help you better understand how to go beyond mobile best practices to design content that moves people to feel something and do something. You'll see best in class brand examples and learn a slate of techniques that combine the art of creative craft with the splash of social influence.  

3:30pm

TIKTOK: If It's Not Fun, You're Doing It Wrong
Dave Jorgenson - Producer, Social Video, The Washington Post 

TikTok is the first new social network to gain mass appeal in half a decade, when Snapchat introduced us to stories. Just as Snapchat changed the rules, TikTok is hitting the reset button once again on what a social network looks like. From challenges to duets to meme culture as an algorithm—what does it all mean for brands? Dave will share how The Washington Post has tapped into TikTok's growing zeitgeist and share tactics for how your brand can create compelling content in social media's new vertical video world. 

Dave will also share how he made a TikTok video earlier that day using only the resources and people that were available to him at the time. The audience will be taken through the different steps of production, explaining each creative decision. In doing so, Dave will conclude how a TikTok video, or TikTok account, cannot be successful if it wasn’t fun to make. 

4pm

Closing EXPECT Q&A
Panelists Include: Twitter, Shine Text, Betabrand, Social Fresh  

Have a question we didn't get to? Want to dive deeper into a topic from one of the sessions? Our closing Q&A is the perfect time to ask these questions and more. Bring your best questions for our expert speakers and Social Fresh founder and CEO, Jason Keath. 

OPENING DAY  (Nov. 13)
On Wednesday, Nov. 13th we open the conference with speed networking, a networking happy hour, and our first featured speaker. Conference Pass or VIP Pass holders are invited to attend opening day. 

GENERAL SESSION  (Nov. 14-15)
The General Session is the main two days of the conference, Nov. 14-15, Thursday to Friday. It is hosted at Full Sail University and includes discussion breakouts, featured presenters, and panels. All Conference Pass and VIP Pass holders will have access to the full General Session. One Day Pass holders can choose either the Thursday or Friday.

GROUP PASSES —  Save $120 per ticket
When buying two or more Conference Passes for your company, select the Group Pass option at checkout to save $120 per ticket. When buying 4 or more tickets, we recommend contacting us through the form at the bottom of the page for an easier registration option.

VIDEO PASS —  $597
Unable to attend the conference? No sweat. You can still enjoy all the great content from anywhere in the world with our video replay pass. Just click register below to select the Video Pass.