WHAT
Search is changing, and your customers are changing how they find businesses. In this workshop, we’ll break down the difference between traditional SEO and AI SEO, how tools like ChatGPT, Google AI Overviews and Perplexity are changing search, and what you can do to help your business show up in both. You’ll leave with practical, approachable ways to make your website and online presence easier for both people and AI to find, understand, and trust.

WHO
This workshop is for entrepreneurs and small business owners who want to be easier to find online. No SEO expertise required! Whether you’re just getting started with your website or have been working on your online presence for years, this session will help you understand what’s changing with search and where to focus your efforts next.
 
FACILITATOR
Bailey Wood, Click Rain
Bailey Wood is the Director of Marketing at Click Rain, where she brings a strategic, connected approach to helping organizations make an impact through marketing. She’s especially passionate about the evolving world of AI and SEO, and finding creative ways businesses can use both to reach the right audiences. Originally from Council Bluffs, Iowa, Bailey has built her career across consulting, agency and in-house marketing roles and is passionate about community involvement, meaningful connections and making a difference.

LUNCH
Free, limited lunches will be available on a first come, first served basis.

DIRECTIONS
Please enter the building from on the east side, directly adjacent to the parking lot. If an ADA accommodation is needed, please contact the Startup Sioux Falls office at 605-275-8000.

View parking map