AUDIENCE CENTERED VIDEO MARKETING
JOIN US WEDNESDAY, JUNE 24th
WHAT
This workshop introduces an audience-first approach to video marketing so you can stop guessing and start creating videos that build trust and keep you top of mind. You’ll learn how to generate meaningful video ideas, understand what matters to your audience, and create content that inspires, educates, and challenges.
WHO
This workshop is for business owners, marketers, and leaders who want to use video more effectively but feel stuck, inconsistent, or unsure where to start. It’s ideal for those who want a simple, repeatable way to create videos their audience truly cares about.
FACILITATOR
Caleb Hoover
Caleb works with professionals and organizations who know they should be using video but struggle to stay consistent or confident. Creating content since 2012, he understands how easy it is to run out of clarity after the first few recordings.
He teaches an audience-first approach that helps you move from wondering what to film next to having a steady flow of meaningful ideas. Caleb is the founder of The Video Lab, a regional content studio specializing in video podcasts, YouTube content, courses, short-form video, and more.
LUNCH
Free, limited lunches will be available on a first come, first served basis.
DIRECTIONS
Please enter the building from on the east side, directly adjacent to the parking lot. If an ADA accommodation is needed, please contact the Startup Sioux Falls office at 605-275-8000.
View parking map
This workshop introduces an audience-first approach to video marketing so you can stop guessing and start creating videos that build trust and keep you top of mind. You’ll learn how to generate meaningful video ideas, understand what matters to your audience, and create content that inspires, educates, and challenges.
WHO
This workshop is for business owners, marketers, and leaders who want to use video more effectively but feel stuck, inconsistent, or unsure where to start. It’s ideal for those who want a simple, repeatable way to create videos their audience truly cares about.
FACILITATOR
Caleb Hoover
Caleb works with professionals and organizations who know they should be using video but struggle to stay consistent or confident. Creating content since 2012, he understands how easy it is to run out of clarity after the first few recordings.
He teaches an audience-first approach that helps you move from wondering what to film next to having a steady flow of meaningful ideas. Caleb is the founder of The Video Lab, a regional content studio specializing in video podcasts, YouTube content, courses, short-form video, and more.
LUNCH
Free, limited lunches will be available on a first come, first served basis.
DIRECTIONS
Please enter the building from on the east side, directly adjacent to the parking lot. If an ADA accommodation is needed, please contact the Startup Sioux Falls office at 605-275-8000.
View parking map
Location
Startup Sioux Falls
100 East 6th Street, Sioux Falls, SD, USA
100 East 6th Street, Sioux Falls, SD, USA
Date & Time
June 24, 2026,
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM