This workshop aims to give you permission to communicate more effectively, helping improve communication about your course, your research or your discipline.

You know your work is not boring, and you are not a boring person. So why do so few people listen and really engage when you tell them about it?

The Future Campus team have decades of experience working with researchers to translate their deep insights into bite-sized chunks that will engage outside audiences.

While Generative AI tools are invaluable in providing a quick summary, this course looks at the importance of understanding and owning your own story, to give you a better chance of being seen, heard and understood.

AI can't tell you what the three most important lessons are from your research, and it can't identify the best image and opening paragraph to cut through to your audience without your insight.

With this program we will look at:
Strategy - Who needs to know? What are they most interested in? What else are they seeing at the same time? When is the best time for you to engage them?
Communication - Is your work inherently fascinating, or do you need to explain why it is important? What's the most important sentence that you want to get across? How can you package your communication to prioritise and engage?
Impact - How are you measuring your results? What if the comms fall flat, how do you learn from your first effort? How can you maximise impact in a measurable way?