The South Sound Music Summit 2025
(brought to you by the South Sound Block Party, Sonic Guild and a lovely group of Volunteers)
Join us at the South Sound Music Summit - an event for bands/performers and music industry professionals to exchange ideas, make new relationships, learn, share resources and more.
Sunday, November 23rd
@ the Olympia Ballroom
116 Legion Way SE
2:00PM
Free, all-ages event ---> PLEASE RSVP
Attendees should bring their preferred note-taking method and something to drink.
@ the Olympia Ballroom
116 Legion Way SE
2:00PM
Free, all-ages event ---> PLEASE RSVP
Attendees should bring their preferred note-taking method and something to drink.
========================================
Panels, break-out sessions and topics we’ll cover include but are not limited to:
> Modern methods of releasing music and albums.
> Resources for artists at all levels: products, groups and affiliations that can help you navigate the industry.
> Marketing, fan and community building 101.
> De-mystifying the processes and metrics that industry professionals use when signing and booking bands.
> The Team: what is a manager, agent, talent buyer and promoter and how do I work with them to grow my career?
========================================
Panels, break-out sessions and topics we’ll cover include but are not limited to:
> Modern methods of releasing music and albums.
> Resources for artists at all levels: products, groups and affiliations that can help you navigate the industry.
> Marketing, fan and community building 101.
> De-mystifying the processes and metrics that industry professionals use when signing and booking bands.
> The Team: what is a manager, agent, talent buyer and promoter and how do I work with them to grow my career?
========================================
Location
The Olympia Ballroom
116 Legion Way SE
Olympia, WA 98501
116 Legion Way SE
Olympia, WA 98501
Date & Time
November 23, 2025
2:00 PM - 6:00 PM
2:00 PM - 6:00 PM
Sonic Guild Seattle will be at our summit this year! Sonic Guild builds communities to support the creation and performance of extraordinary new music.
They provide valuable support to regional musicians as they work to take their music to the next level.
Free, All-Ages Event
Sunday, November 23rd, 2025
2pm - 6pm
Sunday, November 23rd, 2025
2pm - 6pm
2025 South Sound Music Summit Panelists
Christen Greene
(she/they)
(she/they)
ANDY MORENO
(he/him)
(he/him)
JANE HALLDORSON
(she/her)
(she/her)
Talent Buyer, Backstage Coordinator/Runner (LiveNation), Production & Head of Artists Relations, SSBP
Minneapolis, MN
Minneapolis, MN
SCHEDULE
1:45 pM
Arrival & Meet up
Doors open, grab name tags, coffee/tea service, say hello and settle in! Attendees should bring their preferred note-taking method and something to drink.
2:30 pM
Welcome from Sonic Guild
2:45 pM
Panel begins
MUSIC INDUSTRY PANEL
A moderated panel covering some basic Do's and Dont's, How To's, and more. Get to know the panelists and their roles in the industry, learn about modern resources in the music business and more.
An audience-led open Q&A session will follow the 65-min panel.
A moderated panel covering some basic Do's and Dont's, How To's, and more. Get to know the panelists and their roles in the industry, learn about modern resources in the music business and more.
An audience-led open Q&A session will follow the 65-min panel.
4:15PM
MEAL & COMFORTABILITY BREAK
A light lunch will be provided by Flamin Pig BBQ. Veggie, vegan and meat options will be available. Drinking water will be provided. Please bring your own water bottle.
4:30pm
Break Out Sessions
Small groups will rotate between 6 breakout sessions led by some of our panelists.
Breakout Sessions
Panel Review and Resources:
Digging deeper on any panel topics that peak your interest and resources for the aspiring band and industry professional.
Digging deeper on any panel topics that peak your interest and resources for the aspiring band and industry professional.
- Christen Greene
Booking Agents - How and When:
How and when to get a booking agent and what are agents looking for in clients? Modern touring tactics and challenges.
How and when to get a booking agent and what are agents looking for in clients? Modern touring tactics and challenges.
- George Potter
SONIC GUILD:
Resources and networking for PNW bands and performers. Sonic Guild provides valuable support to Seattle’s musicians as they work to take their music to the next level.
Resources and networking for PNW bands and performers. Sonic Guild provides valuable support to Seattle’s musicians as they work to take their music to the next level.
- Ben London
PROJECT ROLL-OUT STRATEGIES
Lessons, strategies and real world campaign examples for releasing new music. What works and what doesn't.
Lessons, strategies and real world campaign examples for releasing new music. What works and what doesn't.
- Ryker and Oblè Reed
DIY: BOOKING A TOUR YOURSELF
Time to hit the road? Here's how to approach new markets, fellow touring bands and how to make a budget.
Time to hit the road? Here's how to approach new markets, fellow touring bands and how to make a budget.
- Jane Halldorson
CAN I PLAY YOUR VENUE?
The ins and outs of booking a small venue. What are offers? How to inquire. The importance of promotion. How to have a smooth show.
The ins and outs of booking a small venue. What are offers? How to inquire. The importance of promotion. How to have a smooth show.
- Cam Joslyn
Closing
6:00 PM
1 on 1 sessions - BY REQUEST
Are you interested in pitching, meeting or interning with one of our panelists? Do you have a project, song or show idea that you'd like feedback on? Contact us at info [@] southsoundblockparty (dot) com and we'll schedule a short, 1-on-1 for you.
These appointments must be scheduled in advance. Please email us at the address above to schedule.
These appointments must be scheduled in advance. Please email us at the address above to schedule.
South Sound Music Summit 2025
VISION AND MISSION:
- To create a space where bands/performers and music professionals can gather and learn from one another as we navigate the industry as a region.
- To expose artists to booking agents, talent buyers, managers, labels and more who may be interested in their music or projects.
- To create an impactful and intentional space for professional growth in the music industry.
- To create a welcoming space for artists, music industry professionals, and interested parties to network, ask questions and gain resources to further their careers.
- To create a space to build relationships amongst working bands and industry professionals in an effort to broaden and diversify the music community.
Thank you to the the South Sound Block Party volunteers and staff, Sonic Guild, CapCity Presents and Pacific Stage for helping us offset costs for this summit.