Research is all about gathering data to convert into meaningful information. When essay writer research on specific topic then the research comes in a variety of guises and types; but, the most common approaches of research are qualitative and quantitative research.

Let have a quick overview of both forms of research. Quantitative research is all about numbers or computable data, while qualitative research is concerned with descriptive data.

Today’s discussion is limited to the merits and demerits of qualitative research. Well, the pros and cons of qualitative research are quite unique. The data collected has its own perspective at one point while the collector their own observations and perspectives. But, for your information, qualitative research is more focused on capturing feelings and views of people. This means, it is of great value; but, challenges are also there for the researcher.

The Bright Side

•         Qualitative research allows capturing variations in the attitude of target population. For instance, it can reveal the varying attitudes of the consumers of a product or a service.
•         This approach of research is not restricted to the limitations of quantitative methods. Even if the responses do not match the researcher’s expectations; it’s equally beneficial to uncover the patterns that number fail to deliver.
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•         Qualitative approach to research is pretty flexible. Let me tell you, how. Researcher from essay writing service can quickly switch change the setting or adjust questions to improve the responses. It offers more flexibility as compared to the researcher as compared to the quantitative approach.
•         Another best thing about this approach is, it offers the opportunity to the researcher to be more speculative about what areas to research and about methods to research. Writer’s ‘gut feeling’ allows capturing data from the most useful sources.
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•         Last but not least, the qualitative approach to research can be more targeted. For instance, if a researcher needs to collect information regarding productivity in all aspects of an organization. Qualitative research methods can be more focused, sampling specific groups to gather meaningful data. Targeted research speeds up the process and also reduces the cost of data collection.
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Are you new to research and amazed by the pluses of qualitative research? If you ask an expert, write my essay for me, you can tell them to use the qualitative method of research in your research-based essay or paper. Expert essay writers are pro at research methodologies.

The Dark Side
When doing, choosing the research method is critical. This is because every research method or approach has some cons as well.

Let’s look into the cons of qualitative research:

•         The sample size can be an issue in this type of research. There is always a question in the mind of the researcher, will the sample offer a quick refection of the population. For instance, would the sample of 5 justify the opinions of a population of 200?
•         Sample Bias is always a risk involved. For instance, if the research is conducted in an organization on exploring the views of the workforce; perhaps, the sample given favors an anticipated outcome. If you do not know how to research ask a writer to Write my paper for me.
•         Qualitative research involves the risk of self-selection bias as well.
•         The quality of data gathered in this research is subjective. Maybe one researcher feels it is important data in this domain while others think it’s pointless. This difference in individual perspective may result in inaccurate or generalized data.
•         Also, the data relies on the researcher’s subjectivity. They will only ask question they consider important.
•         Mining the data becomes very hectic and time-consuming. Since there are a lot of details involved, the researcher may get fed-up sorting through the data and gathering key points.

 
Always keep these points in the head before you select the research method for your approach and choose wisely. Good luck…! 
 
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