Ila Panik Marchetta - Founder and CEO

Ila has 20 yrs of experience innovating, developing, launching and growing organizations. She developed and launched a trial of U4U in the UK to test proof of concept, positively influencing 600+ teen girls within the first 6 months of trial. She has built & grown companies in the retail, financial services and education sectors.

Ila’s greatest motivation is to create positive change in the world. In a personal exercise to decide direction, she determined that the greatest opportunity for such change would come through creating a stronger, healthier & better prepared foundation in future generations, particularly young ladies. She applied all of her business & academic experience to shape U4U as a scalable solution to meet the needs of our society.

Ila was a professional dancer for over 10 years, technically trained in ballet and has taught teens in studios and companies at all levels. She has two school age daughters, is an active volunteer in their schools and is a Girl Scouts troop leader. Academically she has degrees in business, marketing and an MBA from London Business School.

Jessica Etchevers - Head of School Programs

Jessica is a school psychologist and has worked with students from k-12th in a variety of educational settings. In her capacity as a psychologist she has performed assessments, consulted and collaborated with teachers, administrators and school staff. She has facilitated social emotional learning groups and provided counseling services across diverse student groups.

She enjoys working with teen girls  and strives to be a positive influence and role model. She understands child development and recognizes what a challenging time the teen years can be for many. Her goal is to help children, tweens, and teens navigate through the maturing process by helping them to become strong, confident, and positive individuals. 

Jessica volunteers extensively in her children's' schools and has served on several boards. She has a B.S. in Psychology from CAL Poly and a Masters in Education from Alliant University as well as a Pupil Personnel Services credential.

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