Peggy Anne Salz is one of the most influential and compelling speakers in the mobile marketing space.
As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.
As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.
Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.

I’ve been working in the mobile game industry for slightly over 4 years now. I started my journey in the UA of Play-to-earn apps. We had high bids and were unique to the industry KPIs. But at some point, I needed a new challenge and as games were always part of my life, I came to Sunday, a hyper-casual games developer and publisher based in Hamburg. Switching the products meant basically dividing the CPIs but increasing the product pace by a factor of 10. :) And Now in my position as Head of Growth, I am responsible for all the UA and Monetization related activities of the company.

I’m Sena, and I work at justDice in Hamburg, the best city in Germany. justDice is a mobile app and game developer specialising in honest play & earn products. As a UA Manager, I run several media channels across various products with millions of global players.

I began my career in 2017, stepping into the mobile market in Turkey and working with global SaaS companies as an Account Manager. But over time, my mobile gaming enthusiasm flourished after I joined Product Madness as part of their marketing team. Since 2022, I have loved being a part of justDice, working towards revolutionising the genre of play and earn apps and games and having fun doing so!

Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.

I'm David and I have been part of this fantastic industry for 5 years now, having spent most of those as an Online Marketing Manager at Bytro, where we develop and publish free-to-play strategy games available on desktop and mobile platforms.

During that time, I have advertised different games through different advertising platforms, but I'm currently the main responsible for the marketing of Conflict of Nations, the World War III-themed game developed by our sister company, Dorado Games, and I have explored TikTok Ads quite extensively during the last couple of years.

This will be my second time attending Gamesforum, and my first time presenting. Hopefully, it won't be the last!

Marion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.

After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.

At the moment, she's helping Wooga, among others, to take their influencer marketing efforts to the next level.

Nadir Garouche, an experienced mobile growth consultant, has been helping game and app developers achieve success through his expertise. With over a decade of experience in growth functions at prominent gaming publishers and developers such as Gameloft, Spil Games, Tilting Point and Tactile Games, Nadir brings extensive knowledge of game marketing to the table.

Nadir’s proficiency in all aspects of game marketing is evident in his ability to develop effective strategies for increasing game audiences through organic methods such as ASO, store featuring, and influencer marketing. Additionally, Nadir has direct experience managing paid user acquisition campaigns with monthly budgets that reach into the multi-millions on all types of channels.

When he’s not working, Nadir enjoys playing his favorite mobile game, Clash Royale, as well as indulging in other hobbies such as drawing, playing chess, practicing yoga, and dancing in Berlin clubs.

I'm Orhan, and I have an educational background in psychology, but life happened, and I now enjoy life as a UA Manager at justDice. Before that, however, I worked at ShyftUp, a user acquisition agency where I jumped into mobile marketing and worked with some of the biggest subscription-based apps.

Now based in Hamburg, where The Beatles spent some time in their career. I work in a fun, international team. My aim at justDice is to increase the user base profitably on the networks I'm managing for more than 20 honest play-and-earn apps and games. With new products joining the list regularly, the fun never stops

Clary is the UAM manager at Elia Games with a passion for UA automation. Drawing on experience as a UA manager in hyper-casual gaming, she has quickly made an impact at Elia Games by helping the company double its turnover profitably in just three months. She leads the team with enthusiasm and dedication, and is committed to driving success in the gaming industry through building a strong team culture with trust, ownership, and agility.

I started working with mobile apps more as an experiment back in 2017. It appeared to be such an exciting and dynamic field that I decided to switch from PR in large companies where I have spent over 10 years to mobile apps and games growth. I have worked with apps and games in different categories and currently, I am leading a growth marketing team at SKIDOS - a company that has a portfolio of 50 mobile learning games for kids. My expertise lies primarily in organic growth across different steps of the funnel, starting with awareness and acquisition, and finishing with activation, monetization, and retention.

Sebastian Lüdemann is a highly experienced and motivated mobile games marketing professional. With over 13 years of experience in the games industry, Seb has worked with startups, scaleups and publicly listed gaming companies, developing and executing successful marketing strategies for games of almost all genres (RPG, Farming, Strategy, Match-3, Time Management, Simulation, Board and Card Games, Shooter etc etc.). His main areas of interest are UA, ASO, brand development and business analytics.
Seb is known for his creative strategies and has a proven track record of driving product growth and turnarounds, as building teams and infrastructure. He runs his consulting business since 2016 (user-acquisition.com )

Gus is a Performance Marketing leader, managing UA, Admon and market research for mobile games for over a decade. Known for his talks on the differences in marketing for casual vs hypercasual vs midcore games, from his experiences on companies like Rovio, Supercell and now Lessmore.

Hi! I am Ksenia, Head of Marketing at Apptica. Apptica is an Ad Intelligence & App Analytics Tool that helps mobile business grow by providing access to market analytics.
My professional path started in 2019 as a brand manager in luxury hospitality industry. After a few years, I aspired for new challenges and found myself in mobile app sphere. I am pretty excited to learn every day something new about UA strategies, creatives' mechanics, trends, etc through constant communication with great experts and access to Apptica's extensive data.
My main goal is to increase brand awareness and media exposure of the product through various projects that bring value to the mobile market

I've been working in ad tech for a little over 7 years managing strategic partnerships for several companies (Smaato, Adjoe, Remerge). Nowadays I'm the Head of Partnerships at Exmox where we help gaming advertisers scale their user base and reach their marketing goals.

Ratko Bozovic, VP of Marketing at Sandsoft, leads UA, product, and corporate marketing & PR. A marketing leader with 20 years of experience in digital marketing and gaming, he has driven UA strategy for top-grossing mobile games with seven-figure monthly budgets. With experience spanning over 60 mobile games, Ratko has worked for Gamehouse, Nordeus, and several startups in the US and Europe.

With extensive experience as a Performance Marketing Manager, Antonio shares a big passion for creating and implementing data-driven growth strategies. He strives for continuous learning and staying up to date with the latest developments in the industry, as he believes this dedication significantly enhances the effectiveness of his work.

Simon is Head of ASO at AppTweak. He provides analyses and insights on advanced ASO for top apps across a variety of categories & countries. Simon contributes to advancing ASO knowledge with practical research and frameworks such as A/B/B testing or Brand Defense Cost Modeling in Apple Search Ads. A seasoned speaker at mobile growth conferences, he is also a co-author of The Advanced ASO Book - 2022 and hosts many online webinars.

A passionate UA Manager with over 6+ years of experience in gaming industry. My work focuses on planning and executing campaigns to acquire players who would enjoy and engage with the games in a long run.

My friends describe me as thoughtful, a good- listener, and adventurous. In my spare time, I love to play games and spend time with my family.

Jochen is the VP of Marketing at Stillfront Group, a Sweden-based powerhouse of free-to-play gaming studios worldwide. He leads a team of marketing, data, and tech experts that collaborate with studios to drive user acquisition for their games. With over 20 years of experience at the intersection of business, technology, and art, Jochen has analyzed dozens of games and worked with industry leaders like Goodgame Studios and Candywriter. He is a data-driven team player passionate about growth, reporting directly to the group COO.

I am a Marketing Strategist and a passionate problem solver with nearly 13 years of US and Global market experience in integrated media and communications campaigns. I led various campaigns ensuring both, campaign efficiency and effectiveness.
My media background, particularly in digital media and brand strategy, has allowed me to work and lead teams in varying categories but in my current role at Innogames as a Senior Marketing Manager, I am responsible for the media and communications strategy and buying across our North American markets as well a global role to test and integrate Connected TV (CTV) within our marketing approach.

Alexey Gusev is a Head of Growth at Kwalee, a global publisher and developer of mobile, PC, and console games. He is responsible for leading a team of marketing experts who specialize in hyper-casual, hybrid-casual, and casual mobile titles. With more than a decade of experience in running performance marketing campaigns at scale for leading studios like Innogames, Goodgame Studios, and Stillfront Group, Alexey has developed a deep understanding of the mobile gaming market and the strategies that drive success.

Milena is part of the Unity Grow team focusing on user acquisition for European mobile advertisers ranging across all game genres. In her almost four years at Unity she has been working with a variety developers and publishers on the supply and now demand side, building a holistic approach for her clients needs.
She has experience beyond mobile and gaming having started her career at Criteo working predominantly with retail and travel partners.

Gauri Davies is an accomplished business leader with over 10 years of experience and is currently heading up the Gaming and igaming team at Cloudflare for EMEA. She continues to make a significant impact in the gaming  and igaming industry with her expertise in leading global engineering and commercial teams across APAC and EMEA. She is recognized for her innovative outlook and transformative approach in technology strategy, consistently driving business growth and forging strategic client relationships.

Max started as a Solution Engineer in the Gaming team at Cloudflare in January of 2023, he worked as a software engineer for Shippeo before that. For the last six years he has lived in Paris, but he is originally from Germany. He holds a B.Sc. in finance from Goethe University, Frankfurt.

Justin is the dynamic leader of Creative Solutions at Kayzen, with nearly a decade of experience in mobile advertising. Known for pioneering innovations at Liftoff and Vungle, he now drives performance improvement through creative strategies at Kayzen. Justin also enjoys trail running and painting impressionist landscapes, embodying his core values of curiosity and determination.

Mateusz Bochenczak helps EMEA-based mobile gaming studios to scale and develop their games through user acquisition and retention in a privacy-centric measurement world. His expertise lies in three main areas: export, events and monetisation strategies. Part of the AppsFlyer team, Mateusz has an in-depth knowledge of the current trends in gaming and strongly believes the culture of community is fueling the ecosystem’s growth.

Thiago Cravo is a well-versed User Acquisition & ASO Expert in the field of mobile gaming. He's been in the game for over a decade, using his unique approach to combine ASO strategies with User Acquisition for optimal growth. He's navigated various multicultural markets and is passionate about demonstrating the synergy between ASO and UA.

Alessandro is 10 year mobile ad tech expert, beginning his career in mobile at Criteo where he was responsible for developing the mobile app business in EMEA working with clients such as SoundCloud and Careem. From there he joined Liftoff, where he was responsible for the growth of all existing accounts. During this time Alessandro's entrepreneurial mindset kicked in leading to his decision to team up with his previous colleagues from Criteo to become employee number 1 at Dataseat. DataSeat is an in-house programmatic platform focused on mobile gaming and has experienced an exceptional growth over the last 2 years and Alessandro, as a Commercial Director, is responsible for both the Customer Success and the Business Development Globally.

Jesse leads UA Research at Rovio Entertainment, where he uses a mixture of analytics and traditional UX Research methods to empower Rovio’s UA and Creative teams with insights about what kinds of ads are most effective and why. Jesse joined Rovio in 2021 after completing his PhD in Social Psychology at Stanford University. At Rovio, Jesse applies his expertise in player psychology to maximize player retention by ensuring that the factors driving creative performance are aligned with the factors driving player satisfaction in the game.

Alexandre is Vice President, EMEA at mobile app analytics platform Adjust. Alexandre has been involved in the ad-tech scene for the past 10 years and prior to his current role, he built up his knowledge about mobile advertising and the programmatic space by heading up several business units at Applift including retargeting, platform solutions and creative services.

Alexei Moltchan, Director of Product Management, leads product and innovation for the demand-side offerings at Verve Group, a privacy-first omnichannel programmatic ad platform. A product leader with an entrepreneurship background and 10+ years of experience in digital marketing and ad technology, he has built and brought to market numerous advertising products across the US and EU at companies like Adform, LiveIntent, and Smaato. Alexei leads the CTV User Acquisition product at Verve Group, striving into turning connected TV into a performance channel for mobile game developers.

Otto is an Ad Monetization Manager, and together with his team responsible for everything that comes to advertising in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 billion downloads across platforms.

Hi, I'm Diego! I've been in the mobile gaming industry for 7 years, in my beginnings I founded my own studio, I made many mistakes and learned, I worked in a growth agency as a consultant, I kept learning from great clients and now I lead the Product department of WeeWoo, a publisher that manages more than 300 games and apps. And of course I'm still learning every day!

My main responsibility at WeeWoo is to look for growth opportunities in a very diverse portfolio, collaborating with the UA team to optimize and support my product team to improve the user experience, monetization and engagement of our portfolio.
A wonderful challenge!

Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/

Creative and results-0riented Head of mobile Publishing with more than 17 years of experience in games

F2P mobile games and numbers geek. He worked at the top ad-monetizing polish mobile game studio, being responsible for bringing internal and external success stories in monetizing games on advertising. In 2020 - 2022, he was managing the mobile app store AppGallery, developed by Huawei. Robert was leading the team of game operations managers covering CEE markets, achieving targets, and successfully providing stable and rapid growth of gross revenue for worldwide top developers. Currently responsible for monetization (hybrid IAP + ADS) of Reality Games’ portfolio consisting of geo-location based mobile games - Landlord Tycoon and Landlord GO!.

With a previous Finance background, Maxence is now managing Ad Monetization for a number of Voodoo's apps and handling growth projects relating to monetization.

Prof. Dr. Christian Rauda is professor for computer game law and entrepreneurship in the games industry at HTW Berlin (game design studies). He is one of the leading attorneys in computer game law and was awarded the titles of certified specialist for IT law, certified specialist for copyright and media law and certified specialist for IP law. Since 2008 he is a partner of the media law firm GRAEF Rechtsanwälte (Hamburg/Berlin). He is the author of more than a dozen books, including “Law of Computer Games” and advises games national and international companies in all areas of games law.

Jacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.

Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.

At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.

He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.

I am passionate about growing mobile gaming businesses. I enjoy overseeing game growth with a holistic approach where UA meets creatives, analytics, and ad monetization. With five years of experience in different mobile genres from a developer, agency, and publisher perspective, I value collaboration among teams united by the same goal - to grow a game.

I’ve been working at Miniclip for 5 years and a half now, and I’ve always been a part of the Ads monetisation team. I ended up in this industry by chance, having started in a junior position, without any idea of how advertising monetisation worked!
I love working in the games industry, especially the monetisation area – it’s always changing, it allows me to work with different teams, and, in my opinion, it’s the perfect blend between product management, tech/operations, and data analytics.
At the moment, I am responsible for 8 Ball Pool's ad monetisation, which is a challenge in and of itself, but I also manage a team of two people who work with other Miniclip titles.

Ismael is the IP Licensing Manager at Yodo1. He started his career at the company in the monetization department. There, he helped studios to strengthen their economies while keeping the game experience enjoyable for players. His extensive knowledge and understanding of the market led him to transition to the IP Licensing team. In this role, he has been collaborating with different studios to ensure that the IP Matchmaking process is efficient and beneficial to both parties. He is also responsible for creating proposals for limited-time event collaborations that can help studios to further engage their players and increase their revenue.

One of the founders of From the Bench, a leader in social sport games for mobile platforms company, specialized in manager games with IPs including the NBA, the NFL and more than 50 official football licences like Real Madrid, Barcelona, Juventus and many more. Nowadays, as the CEO of Taproom (company that acquired the brand From the Bench), is taking care, not only of developments of sport games with IPs but also, trying to find the next hit in different casual genres.

Christoph is an architect and builder of products and organizations who combines an engineering approach with business perspective to engage an audience of hundreds of millions.

As Managing Director of Sunday, Christoph is responsible for the global scaling of Sunday’s game portfolio, marketing performance and tech infrastructure.

Before that Christoph helped scaling the ecommerce unicorn ABOUT YOU as Product Director for their app and online shop.

I'm Grégoire, Lead Monet at Green Panda Games, a Ubisoft mobile group studio specialized in Idle Games with hypercasual and casual games portfolio. I joined GPG 5 years ago and started to learn everything about Monetization which has become a real passion with always so much exciting new things to test.

Rick is the Head of Digital at Tipalti, responsible for its digital economies business. He has a background in management consulting, tax & financial technology and has partnered with businesses of all sizes to fix business critical issues. Prior to joining Tipalti, Rick has run GTM teams internationally and most recently built & ran Avalara’s Marketplace business across EMEA.

With almost a decade in the mobile space spanning monetization and user acquisition, Marc holds a balanced and holistic perspective on where our industry is heading. . Marc started his AdTech career at America Online (AOL) and later held senior leadership positions at Unity Technologies and MoPub (a Twitter company).

Marc is currently VP of Business Development at oolo, a company that specializes in deep data monitoring and business enablement solutions. They are guided by the belief that good technology should not only help people do more, but help them do it better and easier. Serving app developers and web publishers, oolo was created as an answer to the everyday frustrations and inefficiencies that plague Monetization & Optimization workflows. Moving beyond aggregation & visualization to actual data interpretation, oolo sets a new standard for operational analytics.

Jonas joined the adtech industry in 2015 when he and Carlo Szelinsky founded the mobile adtech company AppLike with Gruner + Jahr and Bertelsmann SE. After reaching a TOP 10 Appsflyer Index Ranking several times, Thiemann has expanded the company into a group of companies that today operate various businesses including adjoe.io, justdice.io, justtrack.io and sunday.gg.

In addition to being a serial entrepreneur, Jonas’ main role has been working as adjoe’s Managing Director. adjoe's mission is to create new ad formats and business models that challenge the way apps monetize and acquire their users.

Co-founder of Alterdata.io. Responsible for the work of the analytics and engineering team. Supports clients in advanced analytics, data science and IT architecture.

Supports clients in building data solutions from projecting data collection processes through data analysis and KPIs reports preparation up to building predictive models.

Dan Feldstein is VP Marketing at Odeeo, the global leader in in-game audio advertising. For the last decade he has been advancing the mobile advertising ecosystem, leading marketing for innovative startups and global ad tech platforms alike.

Guido Tiesarzik is a serial entrepreneur and the founder of AnyEver, Germany's innovative leader in audio advertising solutions. He has over two decades of radio, audio, and music experience, and has significant industry recognition for his work including Cannes Lions and CLIO awards.

Sascha Köhnen is the Managing Partner Audio, Cinema & Print at GroupM Germany. As the region's audio expert within the world's biggest media buying agency group, Köhnen brings over 25 years experience to work with some of the world's biggest and most innovative brands.

Holly Bartlett leads partnership development at Kindred as their Gaming Director. Outside of Kindred, she’s passionate about empowering women in the gaming industry as an ambassador for WIG. Holly will be speaking about Kindred’s monetization SDK which she believes will disrupt the world of mobile game monetization.

I am a Senior Marketing Manager with eight years of experience and deep understanding of the gaming industry through my work at King and Innogames. Gaming lets me flex my analytical and creative skills, whilst keeping the player experience at the heart of everything I do.
With the only constant in gaming being change, I am always looking to challenge the status quo through testing and exploration. My passion and adaptability enables me to not only manage successful user acquisition campaigns, but to be a key part of high impact projects - such as the integration of Ad Monetisation to the Innogames portfolio.

Tina is an Ad Monetization Manager at Outfit7, the company behind the famous Talking Tom & Friends brand. For eight impactful years, she has demonstrated her expertise within the company, beginning her journey at Bee7 before seamlessly integrating into Outfit7.

Infusing passion into her role, Tina is known for her commitment to people and for fostering new connections. Her primary focus is crafting bespoke ad solutions, with the goal of introducing brands directly into Outfit7's apps to enhance the user ad experience. This dedication not only achieves client satisfaction but also advances the company's in-app advertising strategies.

More than just a professional, Tina is a vibrant personality who thrives on positive energy and revels in life's joys. She strongly believes in the power of her team, and champions a spirited team ethos. When she's not strategizing ad solutions, you can often find her sparking connections over a glass of bubbly. So, if you're up for vibrant conversation and a toast to success, Tina is your go-to companion.