Josh Vowles, Head of Content, Gamesforum

The frenetic, fun, format returns. Our Unfiltered Panel gives their take on what’s happening in mobile games now.  Don’t forget to have your questions ready for the panel. They’ll give their immediate take on your topic!

Peggy Anne Salz, Mobile Analyst & Founder, Mobile Groove
Jonathan Winters, CMO, Snowprint Studios
Oksana Vengrovska, Head of Growth Marketing, SKIDOS
Parv Bhargava, Senior Manager, Head of ASO, Big Fish Games
Jochen Gary, VP of Marketing, Stillfront Group

Join us to explore the potential of Cloudflare as an ally for mobile game development & marketing. Cloudflare's solutions boost the speed, security and reliability of your games, providing a solid foundation for high engagement and successful ad placement. Cloudflare’s global platform enables fast & customized targeting for players around the world.

Gauri Davies, Sales Manager Gaming & iGaming, Cloudflare
Max Schumacher, Solutions Engineer, Cloudflare

Enjoy a coffee from our barista service courtesy of adjoe  and get networking at Gamesforum

User Acquisition is fast evolving, from a post pandemic landscape and privacy updates to economic challenges and changing user habits. Join our panel of UA experts as they sit down and take on all things day-to-day in user acquisition for mobile games. Come prepared with your questions!

Moderator: Sebastian Lüdemann, UA & Marketing Consultant
Ratko Bozovic, VP of Marketing, Sandsoft Games
Sidra Sattar, Senior Marketing Manager, InnoGames
Milena Heinecke, Senior Client Partner, Unity
Mateusz Bochenczak, Senior Account Executive, AppsFlyer

Discover how to drive profitable growth to a 5-year old game. Spoiler alert, sometimes the opportunity lies outside Tier 1 countries. Join this session to learn how June’s Journey team planned their Go To Market strategy to reach Latin American players.

Pedro Ivo Melero, Senior Performance Marketing Manager, Wooga

Get ready to dive into the highly-anticipated release of SKAN 4.0! This latest version marks a significant transition from SKAN 3.0, introducing a host of new features that will completely transform the way marketers track and attribute user behavior, providing enhanced accuracy and privacy measures. This transition marks a significant milestone in the evolution of SKAN, revolutionizing the marketing landscape.

Antonio Matamoros Gómez, Performance Marketing Manager, Admiral Media 

Find out how much of your ad revenue is captured by mediation providers and how some publishers are overcoming this.

Jonas Thiemann, Managing Director, adjoe

Brought to you by Mobvista, enjoy lunch at Gamesforum from the chef’s delicious menu served at the Empire Riverside Hotel.

The journey behind an unlikely long-term partnership between a hardcore strategy developer from Hamburg and TikTok. Discover how Bytro leveraged TikTok's outstanding reach and influence to elevate their game to unprecedented heights and take notes on how this could benefit your strategy when approaching this social media titan.

David Westerman, Senior Online Marketing Manager, Bytro

Apple Search Ads is a unique ad network for iOS apps and often requires a different approach than other ad networks. In this session, AppTweak shares their best tips & tricks for how mobile games can make the most from their ASA campaigns.

Simon Thillay, Head of ASO, AppTweak

Kill or continue: The challenges of our soft launch process. In this talk, two of justDice's UA Managers will break down the inner workings of our `soft launch process` and detail how we determine the KPIs that drive our success. We'll also discuss the importance of evaluating new geos, gauging a product's potential, and assessing overall performance to determine its future. Along the way, we face various (inevitable) challenges and want to share how we tackle them.

Sena Yalçın Yousuf, UA Manager, justDice
Orhan Gelmedi, UA Manager, justDice

In this panel our experts will be discussing the latest trends in creatives. From AI generated creatives, enhancing the User Experience, to harmful and problematic ads we’ve got it covered.

Moderator: Ksenia Yurkina, Head of Marketing, Apptica
Vladislav Ladhizenski, Head of Growth, Sunday
Gus Viegas, Head of Growth, Lessmore
Justin Nield, Creative Solutions Lead, Kayzen
Pau Quevedo, VP of Product Performance & Growth, Smadex

Enjoy a coffee from our barista service courtesy of adjoe and get networking at Gamesforum.

Delve into the interplay between User Acquisition (UA) and App Store Optimization (ASO) with Thiago Cravo, focusing on the critical role of App Icons. Understand how impactful App Icon optimization can supercharge your visibility on key ad platforms like Google and Facebook, through case studies from Homa Games and leading hyper-casual games. Discover how to track and incessantly optimize your App Icons, and how this crucial variable can help escalate your game. This session offers a multifaceted understanding of ASO and UA integration, providing the necessary insights to significantly amplify your mobile gaming growth strategy.

Thiago Cravo, UA & ASO Expert

Connected TV is increasingly popular across audiences — including gamers, who watch more ad-supported video than the average CTV owner. This provides a unique opportunity for game marketers to reach gamers via CTV — but how can games tap into this high-attention, high-viewability channel? What are the challenges and potential solutions? Ad-tech and gaming experts share their latest discoveries about this exciting new approach to user acquisition.

Alessandro Giuliani, Commercial Director, Dataseat now part of Verve Group
Alexei Moltchan, Director of Product, UX & Innovation, Verve Group
Jeannie Odreman, Director of Mobile Publishing, Gamigo Studios
Alexandre Pham, Vice President EMEA, Adjust

Go beyond the traditional and explore how mobile games marketers are turning to alternative channels as part of their mobile marketing mix. From influencer marketing and UGC to rewarded apps and making the most of your resources, our panel will look to the future of UA and how to take your campaign that one step further.

Moderator: Marion Balinoff, Influencer Marketing Consultant
Clary Zhang, UA & Monetization Manager, Elia Games
Yoni Nijboer, Head of Partnerships, Exmox
Alexey Gusev, Head of Growth, Kwalee

Unwind following a packed day at Gamesforum with a glass of something cold and enjoy the stunning views across the Elbe.