Gamesforum Networking

Josh Vowles, Head of Content, Gamesforum

What can UA and Ad Monetization teams learn from each other? Our experts discuss where opportunities lie and where interests clash. Tackling Ad Quality and Problematic Creatives and the impacts on User Experience and Retention.

Moderator: Marc Bearman, VP Commercial, Oolo
Diego Diaz Pérez, Head of Product, WeeWoo
Anastasia Solonovich, Team Lead Growth Marketing, Tilting Point
Dale Kerr, Senior Performance Marketing Manager, InnoGames

From incentivized game play to increasing player satisfaction, the mobile gaming industry continues its billion dollar growth year on year through the power of monetization. Though payments may not be the top-of-mind for many developers and publishers, successful management of payment operations can be a significant advantage to the growth and scale of organizations in the gaming-sphere. After all, in the digital frontier, payments are the only true measure of loyalty, performance, player retention and reputation.  

Rick Verma, Head of Digital, Tipalti

Enjoy a coffee from our barista service courtesy of adjoe and get networking at Gamesforum.  

A highlight of every Gamesforum. Our panelists will be discussing the very latest developments in mobile games ad monetization that are generating higher revenue. From AdTech & waterfall management, to automation, efficiency & ad quality.

Moderator: Felix Braberg, Ad Mon Consultant & Co-founder, two & a half gamers
Maxence Laurencin, Monetization Manager, Voodoo
Rita Borges, Advertising Monetization Lead, Miniclip
Grégoire Guerlais, Head of Monetization, Green Panda Games

Is g-commerce worth it? Join Kindred's presentation of ground-breaking survey results showing mobile gamers’ desire for their favourite games to introduce shopping tools. Discover how Kindred will revolutionize your monetization and retention strategy + a new idea for a UA campaign! Don't miss out!

Holly Bartlett, Director of Gaming Partnerships, Kindred

Although rewarded video ads are a powerful ad monetization strategy, optimizing their performance can prove challenging once a certain level is reached. To further enhance ad revenue, implementing an additional ad format presents a promising solution. This presentation explores a case study on the incorporation of interstitial ads into Landlord GO!, a geo-location based mobile game. We will delve into the rationale behind this decision, the logical approach taken during implementation, audience segmentation, and the resulting impact on key metrics.

Robert Kruszewski, Head of Monetization, Reality Games

The only constant in the mobile video games industry are continuous and rapid changes. The same is true for ad monetization. In the ever-changing landscape, Ad Monetization Managers have to constantly adapt and come up with new tactics to optimize their ad monetization performance. In this session, we will try to cover ad monetization aspects that are relevant now - halfway through 2023.

Božo Janković, Head of Ad Monetisation, GameBiz Consulting

Audio has been one of the fastest growing areas of advertising investment in recent years, and game developers have an opportunity to benefit - especially as other areas of ad spending have declined. Dan Feldstein, VP Marketing at Odeeo, will lead a conversation with GroupM's Sascha Köhnen and AnyEver founder Guido Tiesarzik about why developers should get excited about in-game audio and how they can best position themselves to monetize with this exciting new format.

Dan Feldstein, VP of Marketing, Odeeo
Sascha Köhnen, Managing Partner Audio, Cinema & Print, GroupM Germany
Guido Tiesarzik, Founder, AnyEver

As Google Ads shifts to a single call, diversifying your ad revenue becomes critical. Join iion as we explore the strategies to safeguard game revenue, particularly by attracting brand dollars in the casual and hyper-casual genre. We offer insights into brand preferences and assist publishers in meeting these expectations. We'll also highlight the increasing importance of monetization efforts in underserved regions -APAC, MENA, and LATAM. With our future-proof solutions, you can unlock brand opportunities and grow and secure your revenue despite changes in the dynamic landscape.

Giuseppe Martoriello, Co-Founder, iion

From direct deals to embracing alternative formats. Here’s how you can bring brands into your game.

Moderator: Peter Jacobs, Gaming Marketing & Strategy Specialist
Ismael J, IP Licensing Manager, Yodo1 Games
David Cremades Beltran, CMO,Taproom
Niklas Lürken, Business Development (DACH), Audiomob
Tina Riznar, Ad Monetisation Manager, Outfit7 

Enjoy a coffee from our barista service courtesy of adjoe and get networking at Gamesforum.

To understand what we are doing today it is worth knowing the history. We'll take a look at over a decade long journey of Hill Climb Racing monetisation. Highlighting some ups, downs and how we have avoided neckflipping on the bumpy road of industry changes.

Otto Simola, Head of Game Economy, Fingersoft

Danny Cormack, Director of Business Development EMEA, Unity

Switching things up, we close off Ad Monetization at Hamburg with Gamesforum Unfiltered Ad Mon edition. Grab a refreshment and settle in as our panel review the days discussion and discuss where Ad Monetization sits in 2023, and what to expect moving forward.

Moderator: Jacki Vause, CEO, Dimoso
Vincent Fevrier, CMO, TapNation
Christoph Sachsenhausen, Managing Director, Sunday
Dr Christian Rauda, Attorney & Game Lecturer, GRAEF Rechtsanwälte

It’s a wrap. Make the most your time at Gamesforum with a glass of something cold, some last minute networking and enjoy the stunning views across the Elbe.