The Refresh & Reset design conference by Refinery29, CB2, and Domino transformed a national retail campaign into a personalized, multi-city experience blending local design talks, interactive activities, and a seamless event platform to create memorable c
Meg Breithaupt
January 01, 2025
Event Name: Refresh & Reset
Organizer : Refinery29 x CB2 x Domino
Event Type : Design Conference
What happens when you take a national brand campaign and make it feel like an intimate neighborhood gathering? That's exactly what Domino, CB2, and Refinery29 pulled off with Refresh & Reset, a tour that proved retail events can be so much more than product showcases. As the grand finale of a three part speaker series, Refresh & Reset rolled through 18 cities, inviting guests into CB2 locations from SoHo to Seattle to explore seasonal spring trends and interior styling. High level leadership set the tone from the start. High level leadership from all three brands set the tone, bringing editorial credibility and retail expertise that elevated the entire experience. Each stop featured localized design panels alongside intimate Designer Talks with industry influencers tailored to each specific city.
What made this tour special was how thoughtfully the programming was designed. This wasn't a one size fits all roadshow. It was 18 unique events that felt personalized to their communities. Attendees got more than professional advice and inspiration. DIY smudge stick stations and cocktail networking made the experience fun and interactive, turning what could have been a standard industry event into something genuinely memorable. Every guest walked away with tangible value, whether that was design insights, a handmade smudge stick, or connections with local creatives. That's how you turn a brand activation into something people actually remember.
A standout feature of the event website was the dedicated Design Panels and Designer Talks section, which showcased each speaker’s location, photo, name, professional title, and Instagram handle. This organized directory served as a valuable resource for guests to research experts beforehand or easily reconnect with their favorite stylists and editors long after the live sessions ended.
The Refresh & Reset tour demonstrates how a complex, multi-city series can still feel seamless and personal. By using a versatile platform like EventCreate to manage 18 unique schedules and dozens of speakers, these brands maintained a beautiful, on-brand home base that kept their audience connected.
Whether you are hosting an intimate workshop or a national tour, a functional event site ensures your guests have everything they need from the first RSVP to the final follow-up.
Highly-rated and thousands of reviews worldwide, EventCreate is independently ranked a top event management platform.
