Location
University Of Guelph
Rozanski Hall
Rozanski Hall
Date & Time
May 8, 2026, 9:00 AM - 5:00 PM
The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers, practitioners, and students interested in understanding how people make judgments and decisions. The 2026 conference continues SOBDR’s tradition of fostering interdisciplinary dialogue across fields such as psychology, marketing, management, economics, and public policy.
Conference Co-Hosts
Jing Wan
Associate Professor, University of Guelph
Sandeep Mishra
ASsociate Professor, University of Guelph
Program Committee
Derek Koehler
Univeristy of Waterloo
Nicole Robitaille
Queen's Univeristy
Julian House
Behavioural Scientist, ontario Public service
Jamie Hyodo
WEstern University
Saerom Lee
University of guelph
Keynote Speaker
Karen Page Winterich
Gerald i. Susman Professor in Sustainabilty and Professor of Marketing
Karen is the Gerald I. Susman Professor in Sustainability and Professor of Marketing. She conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as Co-Editor for the Journal of Marketing Research and is Past President of the Academic Council of the American Marketing Association. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.
Conference Coordinator:
Meaghan Vandenberg
Academic and Project Assistant
Department of Marketing and Consumer Studies
"I am very excited to help coordinate SOBDR alongside Jing Wan and Sandeep Mishra. If you have any questions or need assistance leading up to the event, please feel free to email me directly at [email protected] or [email protected].
I’m looking forward to an impactful conference and can’t wait to meet you all!"
Meaghan Vandenberg
Academic and Project Assistant
Department of Marketing and Consumer Studies
"I am very excited to help coordinate SOBDR alongside Jing Wan and Sandeep Mishra. If you have any questions or need assistance leading up to the event, please feel free to email me directly at [email protected] or [email protected].
I’m looking forward to an impactful conference and can’t wait to meet you all!"
Call for Papers
Submissions are welcome from both faculty members and PhD students. The committee encourages submissions from all areas and disciplines that address behavioural decision-making (including psychology, public policy, economics, marketing, organizational behaviour, finance, decision sciences, and other fields). All submissions will be double-blind reviewed by the program committee to make final decisions as to which papers will be accepted for presentation at the conference.
You may submit your research as a conference paper (15 min presentation), data blitz (5 min presentation), or working paper (poster presentation).
Conference paper: submit an abstract of up to 750 words.
Data blitz: submit an abstract of up to 250 words.
Working paper: submit an abstract of up to 250 words.
Submission deadline: Sunday, February 15th, 5:00pm ET.
You may submit your research as a conference paper (15 min presentation), data blitz (5 min presentation), or working paper (poster presentation).
Conference paper: submit an abstract of up to 750 words.
Data blitz: submit an abstract of up to 250 words.
Working paper: submit an abstract of up to 250 words.
Submission deadline: Sunday, February 15th, 5:00pm ET.
Agenda- to come.
| 9:00am
Conference Begins
Rozanski Hall 103.
| 5:00pm
Conference Concludes.
Conference Location
Rozanski Hall
98 Trent Lane, Guelph Ontario
98 Trent Lane, Guelph Ontario
Hotel and Parking
Parking on Campus
Parking for Visitors around campus
SOBDR Parking- Parking in P13, P14, P15, P19
Visitor Parking
Accommodations
Fairfield InN & suites By marriot
The group rate for SOBDR Conference is from $249.99 plus applicable taxes per room per night.
To reserve a room, please call the hotel directly at 519-763-2339 and mention "SOBDR Conference".
To guarantee a reservation, please book before March 20th, 2026.
Any cancellations must be made before April 23rd ,2026.
To reserve a room, please call the hotel directly at 519-763-2339 and mention "SOBDR Conference".
To guarantee a reservation, please book before March 20th, 2026.
Any cancellations must be made before April 23rd ,2026.
REGISTRATION:
Though there are no fees to attend and participate in the conference, we ask that attendees register to reserve their ticket, as they will be available on a “first come first served” basis. Once registration is full, we will open a waitlist.
Though there are no fees to attend and participate in the conference, we ask that attendees register to reserve their ticket, as they will be available on a “first come first served” basis. Once registration is full, we will open a waitlist.
Hosted by the Marketing and Consumer Studies Department in the Lang School of Business and Economics