The Wine Business Network event is back!

After several successful years as a popular industry get-together, The Wine Business Network event returns, once again providing a welcoming space for the wine trade to connect.

This time we're running a special session - Google just introduced the Universal Commerce Protocol (UCP), a standard that has the potential to change the future of eCommerce.

It enables AI agents to shop on behalf of a consumer, not just to make recommendations. The whole shopping experience could be conducted without the buyer ever visiting an eCommerce store!

• Is this just for commodity purchases or will it also change the online wine market?
• Should you be thinking about UCP as an opportunity or a threat?

Google is adamant that sellers remain the merchant of record, retain control and data, but how does that work if sales funnels are controlled by AI interfaces?

Wine Owners’ Marco Donizelli, architect of how Wine Hub addresses the most complex of wine eCommerce needs, will be discussing the implications for online wine retail.

Be part of the conversation, and reserve your place at this can’t miss event! Places are free but strictly limited, so sign up now to reserve your place.

Be part of a connected ecosystem shaping the industry — reserve your place now.

Special thanks to Fero, specialists in finance and operational support for drinks businesses, who have kindly offered the use of their exceptional social space in the heart of Carnaby.