The Thought Leadership Workshops bring students, faculty, and senior executives together to think about how marketing and analytics are changing. Our purpose is not simply to describe new business practices. We want to understand the objectives, incentives, and constraints that produce those practices, and then ask what might come next.
If you are interested in attending, please register here by Wednesday, September 23, 2026. Space is limited.
Inviting undergraduate students to register, attend, and turn their ideas into research questions and compete for cash prizes of up to $500!
See below for more details.
If you are interested in attending, please register here by Wednesday, September 23, 2026. Space is limited.
Inviting undergraduate students to register, attend, and turn their ideas into research questions and compete for cash prizes of up to $500!
See below for more details.
Location
University of Guelph- University Centre
50 Stone Rd East
50 Stone Rd East
Date & Time
October 8, 2026, 5:00 PM
Sales and Marketing in the Hyper-Analytics Age: Beyond the Buyer-Seller Dyad
The panel will feature a distinguished group of senior leaders from industry and academia. The discussion will explore how emerging analytics tools and technologies are changing the ways companies do business with one another, particularly how they manage sales, customer experience, and the broader inter-organizational relationships involved in creating and delivering value.
Panelists
Uwe Stueckman
Partner and Co-Founder of Innovate Marketing,
Former Executive Vice President and Chief Customer Officer, Loblaw
Former Executive Vice President and Chief Customer Officer, Loblaw
Scott Smith
Vice President, Eastern Canada Group, Cintas Canada Ltd.
Prabal Mazumdar
Decision Sciences Practice Head at LTI Mindtree
Former Head of Customer Insights & Analytics Walmart Connect
Former Head of Customer Insights & Analytics Walmart Connect
Prof. Murali Mantrala
Ned Fleming Professor of Marketing, University of Kansas
Professor Emeritus at the University of Missouri
Professor Emeritus at the University of Missouri
Prof. Sourav Ray (Panel Chair)
Director, Marketing Analytics Centre
Lang Chair and Professor in Marketing
Lang Chair and Professor in Marketing
Undergraduate Research Proposal Competition
The Marketing Analytics Centre (MAC) invites undergraduate students to turn their ideas into research questions and compete for cash prizes of up to $500!
Attend a panel discussion on Thursday, October 8, 2026.
Listen. Question. Develop an idea. Submit your proposal.
This is an opportunity to move beyond learning about how business is changing and to develop your own ideas about why it is changing and what might come next. You do not need prior research experience. We are looking for interesting questions, original thinking, and a compelling idea that follows from the panel discussion.
Register by September 23, 2026.
Space is limited and registration may close earlier if all spots are filled.
The competition is part of the Marketing Analytics Centre's Thought Leadership Series. These workshops bring students, faculty, and senior executives together to think about how marketing and analytics are changing. Our purpose is not simply to describe new business practices. We want to understand the objectives, incentives, and constraints that produce those practices, and then explore where they may lead.
Competition Overview:
Co-Chairs: Dr. Hee Mok Park and Dr. Preetinder Kaur
Eligibility:
Attend a panel discussion on Thursday, October 8, 2026.
Listen. Question. Develop an idea. Submit your proposal.
This is an opportunity to move beyond learning about how business is changing and to develop your own ideas about why it is changing and what might come next. You do not need prior research experience. We are looking for interesting questions, original thinking, and a compelling idea that follows from the panel discussion.
Register by September 23, 2026.
Space is limited and registration may close earlier if all spots are filled.
The competition is part of the Marketing Analytics Centre's Thought Leadership Series. These workshops bring students, faculty, and senior executives together to think about how marketing and analytics are changing. Our purpose is not simply to describe new business practices. We want to understand the objectives, incentives, and constraints that produce those practices, and then explore where they may lead.
Competition Overview:
Co-Chairs: Dr. Hee Mok Park and Dr. Preetinder Kaur
| Last date of registration | Panel discussion | Deadline for submission | Results announced | Prizes |
| September 23, 2026 (Wednesday) | October 8, 2026 (Thursday) | October 30, 2026 (Friday) | December 4, 2026 (Friday) | Several cash prizes of up to $500 |
Eligibility:
- Open to all undergraduate students currently enrolled at the University of Guelph.
- The students must attend the panel discussion on Thursday, October 8, 2026.
- Students must pre-register here. Space is limited.
- Only individual submissions will be accepted.
- Only one submission per student allowed.
Join us on October 08