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Event Showcase: Now That’s What We Call A Party ’26

A private Aspen celebration closing out Food & Wine weekend, Now That's What We Call A Party '26 brought Y2K nostalgia, live performances, and standout sponsor visibility to life, powered by EventCreate.

Emma Larj
September 16, 2026

Event Showcase: Now That’s What We Call A Party ’26

At a Glance

Event Name: Now That’s What We Call A Party ’26

Organizer: Better Beverage Bureau

Event Type: Industry Gathering

Live Site: https://www.eventcreate.com/e/bbb-now-thats-what-we-call-a-party 

Now That’s What We Call A Party ’26

This exclusive, trade only gathering brought high energy nostalgia to Aspen as the ultimate wrap celebration for Food & Wine weekend. Inspired by the golden era of CD compilations and iconic music video countdowns, the evening transformed the venue into a late 90s and early 2000s paradise. Guests enjoyed an elevated night out filled with premium sponsor pours, curated cocktails, passed bites, and late night snacks, all set against a backdrop of bold fashion, elevated partywear, and unforgettable pop star energy. Live musical appearances by classic hitmakers kept the dance floor packed and the nostalgia running high throughout the entire night.

Website Highlight

The EventCreate page expertly captured the high octane energy of the event with a sleek, vibrant layout that made registration effortless for qualified industry professionals. A standout feature was the dedicated sponsor showcase, which put key brand partners front and center with interactive logos and direct links to their products. Paired seamlessly with an embedded live countdown timer and clear trade verification guidelines, the site ensured sponsors received maximum visibility while maintaining the event's exclusive, invitation only status.

From star studded live musical moments to showcasing top tier beverage partners and supporting a featured nonprofit, the event successfully united key industry players for a night of epic celebration. Powered by EventCreate, the organizers effortlessly managed strict trade registration requirements, custom ticketing rules, and sponsor visibility on a beautifully tailored 

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