Regardless of the type of event you’re organizing—whether a conference, a workshop, or an end-of-year corporate celebration—having an event website is a must. A well-designed website serves as a hub for potential attendees looking for key information and, of course, buying tickets.
But, creating a website can be technically challenging and time-consuming, especially if you’ve never done it before. That's why many event planners seek out a quick, easy, and cost-effective way to build a professional event site.
This guide will teach you how to create an event website in eight easy steps, highlighting free and intuitive tools to help you build a functional event website in minutes.
Looking to build a website to promote your event but want to keep the budget lean? With the right tools, you can build a free event website in eight easy steps.
The first step of creating a free event website is finding the right platform to design and host your site.
Rather than choosing a broad-strokes web design platform, we recommend opting for an event-focused solution like EventCreate that has specialized features to help you promote your event.
In EventCreate, you’ll find:
An easy-to-use drag-and-drop editor
Commonly used modules like event maps and speaker profiles
Powerful tools like a QR-scanning check-in app and a built-in seating chart creator
Professionally designed digital event invites
Once you’ve found the right event website builder for your needs, you’ll want to choose a template or design that fits your event theme.
EventCreate comes pre-loaded with dozens of professionally designed website templates, including options to support event types as diverse as:
Weddings
Non-profit events
Corporate events
Festivals
Memorials
Reunions
Now, you can begin customizing the template you’ve chosen with information from the event planning process.
Start by adding critical event details, such as:
Event name
Date and time
Venue name and address
Event agenda, including key speakers and activities
Details on how to register or buy tickets
Accessibility and parking information
Travel and accommodation options (if applicable)
Important event policies
Contact information, including relevant emails and social media profiles
Once your event page contains all the information potential attendees need, it's time to create a way for them to sign up and let you know they’ll be there. There are two main ways to do this. The first is to integrate ticket sales into your site, allowing attendees to purchase tickets directly from the platform.
EventCreate’s powerful event management solution comes with a built-in ticketing system, complete with features like:
Integrated credit card processing
Offline payment capabilities
Multiple pricing tiers
Customizable discount codes and coupons
The ability to sell add-ons like event merch
If you’re hosting a free event and won’t be selling tickets, the other option is to design an event registration form. Here, attendees fill in key details such as their name, email, and expected arrival time. You can set up custom registration pages in EventCreate, adding the fields you need to capture specific attendee information, including meal preferences, dietary restrictions, or the number of additional guests they’d like to bring.
Pro tip: Make sure to add a compelling CTA (call to action) to each page of your website, spurring potential attendees to buy tickets or register.
You can bring a bit of life to your event website by adding high-quality images and videos that help potential attendees picture what the event will feel like. Ideally, you’ll draw on photography from past events here, but you can always use stock photography if this is the first event you've hosted.
When choosing media for your site, remember to focus on imagery that suits your event theme and style. For example, the website for a high-energy event might show groups of people laughing and having a good time, while a corporate event website might have a more professional and composed vibe.
The final part of your website design process is ensuring everything aligns with your brand.
This involves hopping into the website builder’s settings to adjust theme colors and fonts to align with your style guide. You’ll also want to add your company or event logo and the logos of any sponsors you might have on board.
We know you’re excited to share your site with the world, but before you do, it's good practice to do a final review.
Check that:
The user experience is consistent
The layout is easy to navigate
All clickable buttons work as they should
Every event detail is correct
The ticketing checkout is set up correctly
Finally, you’re ready to publish your website. Remember to email your guest list and link to your live site on social media.
Pro tip: Using EventCreate, you can send personalized email invitations and track responses in real time with our RSVP tracker.
When building an event website, the following essential features will help engage and convert ticket buyers.
Make your event website easy for users to navigate by providing a clear layout.
Areas to focus on include:
A simple menu structure
Including a prominent “Register Now” or “Purchase Tickets” button
Providing a search function
Keeping key info high on the page
Ensuring navigation is consistent across all pages
A great event website simplifies the registration process by integrating a simple form or method for making ticket purchases rather than redirecting visitors to an external page.
Pro tip: Keep the number of fields in your registration form to a minimum. Simplified forms with few fields can increase sign-ups by as much as 50%.
Make sure the core details of your event are present on the home page and every additional landing page you build.
Website visitors should be able to find important info like the event date, venue, and a link to buy tickets no matter where they are on your site.
More than 58% of all internet traffic now comes from mobile devices. That means that if someone is visiting your site, there’s a better chance they’re doing so from a phone or tablet than a desktop device, meaning responsive mobile design is critical.
When building an event website, work with a website builder that supports:
Responsive design frameworks like Bootstrap or Tailwind CSS
Hamburger menus for easy mobile navigation
Touch-friendly elements
Sticky CTAs so that core actions like “Register Now” or “Buy Tickets” are always present and tappable
The best event websites make it easy for potential attendees to get in touch with event organizers to:
Access customer support for technical issues, such as problems with a purchase
Get more details about accessibility provisions
Offer to sponsor the event
When designing your site, make sure to include an easy-to-find, clickable link to contact you. A contact form will suffice, but sharing an email or links to social media profiles is also a smart idea.
How are your email marketing efforts paying off and translating into ticket sales? Which of your event marketing tactics is bringing in the most traffic? Which pages do visitors spend the most time on? When and why do people abandon the registration form?
All of these questions and more can be answered with an event website analytics tool, giving you insights into how visitors engage with your site.
EventCreate’s analytics suite allows you to:
Analyze website traffic by source
Get notifications whenever a new ticket is sold
Understand how many visits result in purchases and where in the buying process customers are dropping off
Including social proof on your event website is crucial for boosting conversions and increasing sign-ups. Social proof is the use of testimonials, reviews, endorsements, or other evidence that demonstrates the credibility, popularity, and value of the event to potential attendees.
Social proof is especially important when putting on an event aimed at younger crowds. Ninety-one percent of those between 18 and 34 say they trust online reviews just as much as personal recommendations.
Some forms of social proof you can include to boost ticket sales include:
Customer testimonials
Videos and photos of real people enjoying previous events
Case studies
Speaker endorsements
Media mentions and awards
Accessibility features help all users interact effectively with your website.
To ensure accessibility for all populations, you might:
Allow keyboard navigation
Verify compatibility with screen readers
Include a high-contrast option
Opt for resizable text
Provide helpful descriptions of images
EventCreate is the ultimate tool for event organizers looking to create an event website quickly and effortlessly.
Our pre-designed templates, drag-and-drop interface, customizable domain names, and built-in registration and ticketing tools make it easy for anyone to build a professional website without technical expertise. With EventCreate, your event website can be live in just a few clicks.
Get started with EventCreate for free today.
Highly-rated and thousands of reviews worldwide, EventCreate is independently ranked a top event management platform.